Jasper’s Consignment A Leader in Designer Accessories for Men

Alicia Caron, Dominique Staupe, Maryela Perez, & Mariam Shamsid-Deen

12/17/2012

What is Jasper’s Consignment?

Jasper's Consignment is a premium online retailer that specializes in Men's accessories including: Ties, Bowties, Watches, Cuff links and Man Bags.

Jasper’s Mission and Values

To be the leading consignment e-retailer for men’s accessories. Jasper’s prides itself on the quality of designer merchandise at consignment prices. We plan to maintain our spot as the leading consignment e-retailer through fair pricing, quality product, a personalized shopping experience, and knowledge and education.

What You Get When Buying or Selling with Jasper’s

Designer Accessories Men’s

Ties/Bowties Avg. Price $67

Cuff Links Avg. Price $200

Watches Avg. Price $396

Man Bags Avg. Price $444

When the customer decides to sell Reputation Personalized experience Fair and accurate pricing

When the customer purchases from Jasper’s Designer items Quality product Reduced price Personalized experience Education and guidance

How it Works

Selling Have item

reviewed for acceptance

Ship item to Jasper’s

Set up consigner profile

Receive 35% of the price the item sold at with 90 days

Buying Make selection on

company website Optional: Receive

guidance and education

Purchase Item Receive in mail

Free Shipping Accessible

browse/purchase history

Who is Jasper?

Male Business Professional

Designer wear at a low cost

Median age of 42 Has used the

internet in the last 30 days

About the Owners

Alicia Caron BA in Fashion Merchandising Expertise in Selling, Management, and Logistics

Dominique Staupe BA in Fashion Merchandising Extensive Knowledge of the Consignment and Marketing

Maryela Perez BA in Fashion Merchandising Expertise in Customer Service and Telecommunications

Mariam Shamsid-Deen BA in Fashion Merchandising Expertise in Web Development and Marketing

As we grow we plan to add more employees for processing, technical support, and marketing

The Problem

What the men said: Few consignment shops for men Even fewer online options Dressing business professional can be

expensive Very little guidance or education by online

consigners

The Solution

E-Retailer Designer merchandise at consignment

prices Personalized shopping experience Using social media and other customer

interactions to guide and educate Jasper

Opportunity and Market

Median age of 42 11.65 % of the U.S. population 65% work full time 87.5% will have used the Internet in the

past 30 days (Market Growth Rate) Year three projected sales of $121,114

SWOT

Strengths Low Competition Accessibility Guidance and Education

Weaknesses Finding Consigners Marketing

Opportunity To Carry Men’s Apparel

Threats Other Consigners Designer Outlets

Competitive Advantage

Accessibility Product type Assortment Personalized

experience Guidance and

Education

Marketing Strategy

Ideal Costumer Full time business professional Wants quality product Buys and sells on a monthly basis

Current Business Partner eBay Goodwill

Future Business Partners UPS or Fedex

Marketing Strategy Continued Short Term Marketing

Plan: Social Media The Villager Mailers

Long Term Marketing Plan: Social Media Google Adds Email Star Tribune Radio

Technology and Start Up

Technological Needs Four computers Servers Security IT Technicians Software Apps

Our duties: Website maintenance

Hired Out: IT Support

First Year Sales Plan & Break Even Analysis

First Year Sales Plan 3 customers served each day Avg. price $277 Daily Sales Dollars $831 Open 365 days a year Annual Sales of $303,315

Break Even Analysis Annual fixed costs of $159,081 Gross profit % of 54 Break-even sales of $294,594 Sales over breakeven of $8,721 Profit dollars of $4,709

Japer’s Consignment Store Currently

Business Plan is completed We plan to form an LLC Securing storage space and setting up home

office Designing Website We have and are continuing to meet with

financial and business advisors As a whole we are investing $108,000 based on

selling personal property and family contributions.

Gathering preopening inventory

Summary

Jasper’s Consignment store is an e-retailer for designer men’s accessories

Our goal is to address the lack of consignment options available to men with respect to men’s accessories

Male business professionals want to sell and buy designer labels at consignment prices

Summary- What We Are Asking of You

With the information provided under consideration we would like ask for… Product donations Advice Support

Jasper’s fulfills the need of men who need to dress business professional and don’t have or want to spend their earnings on expensive designer accessories.

Jasper’s Consignment StoreA Leader in Designer Accessories for Men

Questions or Concerns?

12/17/2012