Date post: | 18-Dec-2014 |
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Entertainment & Humor |
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A Think Tank initiative
Jatra –An Overview
Yatra, pronounced Jatra in Bengali symbolizes Lord Krishna’s journey from Vrindavan to Mathura.
The rural population being handicapped by illiteracy were not able to read religious texts like the Ramayana and Mahabharata
• Jatra filled the void by bringing to the masses the stories and episodes from the greatest literary works the mankind had ever undertaken.
• Acts and scenes from these epics reconditioned with songs, sung in the folk tunes, were masterfully crafted and presented to the village folk.
Jatra –An Overview
Radio and television era was about to condemn it to oblivion along with its modern counterpart - the up market theatre industry.
However recent experimentation by some enthusiasts has revived this dying folk theatre industry . Gradually, Jatra is regaining its unique mantel again as a branch of successful performing art in Bengal.
Jatra –An Overview
Present Day Scenario • Present Day - More than 50 Jatra
banners
• Period of Shows - 7 months from October to April.
• 60 + Shows per Banner
• Tollywood Star Presence like Tapas Pal, Satabdi Roy, Chiranjeet, Rachana Banerjee
• The shows are enacted across various districts, towns (B,C towns), rural villages.
The shows are organized by local clubs, who are spending anywhere between Rs 75, 000 k – Rs 3 lacs for each show. The price of each show is determined by the star value of that particular show
The events are publicized through newspaper ads, billboards, hoardings, BTL activities like pamphlet distribution, local newspaper ads, AV ads on local channels , mobile van ads etc
Ticket prices range from Rs 25 to Rs 100 for each show
Present Day Scenario
The troupes perform to an audience of capacity of 7/8,000 to 15,000
Average audience for each of these shows is around 10000
Present Day Scenario
Sponsorship & Branding Opportunities
Jatra being an art form attracts people from all segments which includes SEC, B,B +and C.
Multi Media promotion
Direct Consumer Connect
Brands are associated through :-
a) Newspaper adsb) Billboardsc) Hoardings d) Mobile vans e) Leaflets
f) In show advertising for Title Sponsor ( Actors and actresses during each show will speak about the brand and its USP’s)
g) Stage backdrops during scene changes
Sponsorship & Branding Opportunities
Title Sponsor – 1
Co Sponsors - 4
Total no of Banners (Groups) –18
Min no of Shows per banner -60
Total no of shows Min – 1200
Audience Size of more than 1.50 crs
Sponsorship & Branding Opportunities
Extensive Coverage of West Bengal All Districts – More than 50 Villages & PO
Villages
Banpur, Panchmura, Boluhati, Hura, Jorberia, Khichka,Deoli, Hura, Raghunathpur, Bolpur, Saithia, Jemkor, Satal, Korapur, Belobalaram, Chakta, Bagda, Balsi, Sanko, Sultanpur, Khejurberia, Rajgram, Saiboni, Bethuabari etc etc
Districts
Bankura, Burdwan, Purulia, Nadia, Howrah, Birbhum, Murshidabad, Hoogly, North 24 Parganas, South 24 Parganas, Midnapur, Cooch Behar, Kolkata suburbs, West Dinajpur, Darjeeling, Jalpaiguri, Malda
Category Stars
Mega StarRachana Banerjee / Tapas Pal
/Satabdi Ray/Abhishek/Labani Sarkar/Tridip Ghosh etc.
Super StarDona/Nirmal Mukhopadhyay/
Ruma Dasgupta/Soma Ganguly / Kumar Prosenjit etc.
StarTapasi Roychoudhury
/Monalisa/Pallav Mukherjee etc
Category of 18 Banners – 3 Levels
Category Entitlements
Title Sponsor (1 per Banner)
Title Branding in all Communications / In Scene Brand Mention / Product Sampling /
Contest/Outdoor Communication
Co Sponsor(4 per Banner)
Co Sponsor Logo in all Communications / Product Sampling
Activation Partners
Activation, Product Sampling & Research
Sponsor Categories & Entitlements – 3 Levels
Banners
BANNER: AGNIGORBHO POSCHIMBONGO
CAST: TRIDIB GHOSH
MEGHNA LAHIRI
MOHUA BHATTACHARYA
GROUP: NATARAJ OPERA
CATEGORY: MEGASTAR
BANEER : RUPAY LAKSHMI
GUNE SARASWATI
CAST: LABONI SARKAR
KOUSHIK BANERJEE
GROUP : ANANDA BASAR OPERA
CATEGORY : MEGASTAR
Ban
ner
s
BANNER : FIRE ELAM MAYER KOLAY
CAST: ABHISHEK. ANAMIKA SAHA
SANJUKTA RAYCHOUDHURY
RAMEN RAYCHOUDHURY
GROUP: SATYANARAYANA OPERA
CATEGORY : MEGASTAR
BANNER: HIYAR MAJHE MOR PRIYA
CAST: SATABDI RAY
TAPAS PAL
GROUP: RATNADEEP OPERA
CATEGORY : MEGASTAR
Ban
ner
s
BANNER: SWAPNA PURIR RAJKANYA
CAST : RACHANA BANERJEE
PREMJIT, MOUMITA GUPTA
BHOLA TAMANG, SOHINI
AMIT KANTI GHOSH
GROUP : SWARNADEEP OPERA
CATEGORY : MEGASTAR
BANNER: HINGSHAYE RAJNITITE
ROKTAKTO POSCHIMBONGO &
MONSA BIDHESHI CHAND SWADAGAR
CAST: MISS ANINDITA, ASHOK BANERJI,
CHANDRAMUKHI, SUJATA,RAJESH,
KUMAR ABHISHEK
GROUP : DIGVIJAI OPERA
CATEGORY : MEGASTAR
Ban
ner
s
BANNER: SHESH THIKANA
MAYER ANCHOL
CAST: RUMA DASGUPTA, INDRANI
MUKHERJEE, KUMAR NAYAN,
KUMAR PROSENJIT, MS MOM
ANITESH BHATTACHARYA
GROUP : DEBI BANDANA JATRA
SANGSTHA
CATEGORY : SUPERSTAR
BANNER : SHOB SINDURE SHUKH MELENA
CAST: DONA, NIRMAL MUKHOPADHYAY
MEENA KUMARI, SOMA GANGULY
GROUP : NATYA DHARA
CATEGORY : SUPERSTAR
Ban
ner
s
BANNER: FOOTPATHER RAJKUMARI
CAST: TAPASI ROYCHOUDHURY
KUMAR SHUBHO
HIMADRI BHATTACHARJEE
GROUP: BHARAT TIRTHA JATRA SAMAJ
CATEGORY : STAR
BANNER : SINTHIR SINDURER
MULYA KI
CAST : TAPATI BHATTACHARJEE,
PULAK MULLICK
GROUP : KOLKATA OPERA
GATEGORY : STAR
Ban
ner
s
BANNER: BODHUR SHAJE BOR BHODHU
CAST : MONALISA, DEBASHIS MITRA
GROUP : JATRA TIRTHA
CATEGORY : STAR
BANNER : PREMER GHATE LAGLO JOWAR
CAST : KRISHNA CHARABORTY
PALLAV MUKHERJEE
GROUP : SILPIMANDIR JATRA SANGSTHA
CATEGORY : STAR
Ban
ner
s
BANNER : NOTUN SOKAL ASCHE
CAST : SITA GHOSH,
SABYASACHI PALI
GROUP : SILPILOK OPERA
CATEGORY : STAR
Ban
ner
s
Thank You for your time & attention