ADVANCING INNOVATION ADVANCING COMMERCE

MasterCard by the numbers video

http://www.youtube.com/watch?v=zgq4FvrIOe0

©2013 MasterCard.Proprietary and ConfidentialADVANCING INNOVATION ADVANCING COMMERCE

In today’s cities…

every connected device is becoming

a commerce device…

…and following smartphones & tablets, connected sensor enabled wearable devices are coming strong and fast…

©2013 MasterCard.Proprietary and ConfidentialADVANCING INNOVATION ADVANCING COMMERCE

Citizens have options for simpler and faster ways to pay no matter where they are…

…with added instant individualized benefits thanks to geographic location & smart data.

©2013 MasterCard.Proprietary and ConfidentialADVANCING INNOVATION ADVANCING COMMERCE

Last year in Europe, “31% used their smartphone to search for products online, 21% to buy”

• Recents surveys suggest the penetration rate of smartphones in Israel to be as high as 85% and tablets 40%...

• 63 % of Israelis with a smartphone or tablet used them for banking services, 40% used them for mobile parking last month...

…and in Israel, technology adoption is significantly higher than European averages

Europ

eUK

Franc

e

Germ

any

Spain

Italy

Nethe

rland

s

Sweden

0%

10%

20%

30%

40%

50%

60%

Have a SmartphoneUse smartphone to SEARCH products onlineUse smartphone to BUY products online

% of people who:

* 75% of Israelis “Researched Online, Purchase Offline”

Source: Forrester EU* Online Benchmark Survey Q3 2012

Source: McKinsey/Google report: The E-conomy.co.il 2011

Source: MasterCard Research

©2013 MasterCard.Proprietary and ConfidentialADVANCING INNOVATION ADVANCING COMMERCE

Rio de Janeiro

Johannesburg

Houston

Las Vegas

San Jose

Daly City

San Francisco

Taipei

Kaohsiung

Bucharest

Istanbul

Warsaw

LondonSalt Lake City

Miami

North Carolina

Norfolk

Baltimore

Philadelphia

Newark

New York City

BostonChicago Cleveland

Ft Lauderdale

Atlanta

Seoul

Milan

Ravenna

Paris

*As of Q3 2013

MasterCard’s Global Transit Experience

Moscow

©2013 MasterCard.Proprietary and ConfidentialADVANCING INNOVATION ADVANCING COMMERCE

Partnering with IATI in Israel

The IATI & MasterCard Israel Technology Award 2013MasterCard and IATI (Israel Advanced Technology Industries) are looking for Israeli entrepreneurs in the early R&D stages of developing new Finance Technology products / applications.

First place winner will get: 1. Cash prize of US$25,0002. Free enrollment in The Citi Tel Aviv Accelerator program3. One year IATI free membership.

How to apply: write to IATI: orit@iati.co.il

Deadline: November 30, 2013.