Jay Vidyarthi's Speaks at NYC MITEF

Jay Vidyarthi [email protected] @jayvidyarthi www.choosemuse.com

Muse: the brain sensing headband

Sensors, Wearables and Quantif ied Self



Muse ($299 MSRP) Actichamp ($36,000 MSRP)


C l inical grade EEG on your device.


…amazing technology isn’t enough.


human-‐centered design.

( u s e r e x p e r i e n c e r e s e a r c h ) ( i n t e ra c t i o n d e s i g n )

( u s e r i n t e r f a c e d e s i g n ) ( u s a b i l i t y e n g i n e e r i n g )

( h uman -‐ compu te r i n t e ra c t i o n ) ( i n fo rma t i o n a r c h i t e c t u r e )

( e t c . )




8% of kids taking ADHD meds 23% car crashes involve phones 47% of time spent with wandering mind 75% of doctor visits are stress-‐related US ranks #1 in anxiety scales


I t doesn’t have to be l ike this.


Can an interactive medium cultivate an experiential introduction to mindfulness?

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300000 + sessions



“I’m not an early adopter and I had my doubts about buying this. My plan was to buy it, test it, and return it after a week if I didn’t find it valuable. Months later, I not only still have it, but I use it fairly regularly. Like many others, I’ve tried meditation to calm my busy mind, with limited results. The Muse, along with the free app, helps handhold you through meditation. Through its gentle, nature sounds it’s able to walk a fine line of reminding you to focus without sending your brain on wild tangents. … The result is that I feel more in control of things – it helps me put things in perspective and silences the things that I really don’t need to be worry about.

… One thing that was surprising to me is that how fun and addictive it can be for me at times. … The different stats, scores, goals, and awards they give you in the app make you want to keep trying to do better.” -‐ Amazon.com review by “seattlelite”


300+ UX test participants (weekly sprints) 1372 engagement surveys 977 dropoff surveys 47 in-‐depth interviews with most active Musers …ongoing data collection and design iteration!









15% Discount Code: MITNYC2015

@ChooseMuse

ChooseMuse.com

Jay Vidyarthi [email protected] @jayvidyarthi www.choosemuse.com

Date post:	14-Aug-2015
Category:	Technology
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Jay Vidyarthi's Speaks at NYC MITEF

Technology