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Telecom Industry Experience & Profile Summary of Jayanth K
Contents
• Career Overview
• Appendix
6 mn
390 mn
261 mn
165 mn
99 mn
52 mn 34 mn
13 mn
Mar 2002 Mar 2005 Mar 2006 Mar 2007 Mar 2008 Mar 2009Mar 2003 Mar 2004
Core Network Deployment & Mobile
Handset Testing
Technical Account Mgmt
Go-To-Market & Product Management
Strategy Consulting
Telecom Industry Experience
CAGR 80%
I have worked in various business functions during the exponential growth phase of the Indian wireless telecom industry
Indian Mobile Subscriber Growth (’02 – ’09)
& Corresponding Industry Experience
Indian Mobile Subscriber Growth (’02 – ’09)
& Corresponding Industry Experience
Carrier Mobile Handset OEMs Consultancy
Strategy Product Management Technology
Core / RadioNetwork
Mobile Handsets
Mobile VAS
Organization Designation Period
BDA Connect Pvt. Ltd
Senior Management Consultant
Present – Nov ‘08
Nokia India Pvt. Ltd
Product Manager
Oct ’08 – Mar ‘08
Motorola India Pvt. Ltd
Senior Product Marketing Specialist
Mar ’08 – Aug ‘05
Kyocera India Pvt. Ltd Engineer
Aug ’05 – Aug ‘04
Tata Teleservices
Pvt. LtdSenior Engineer
Aug ’04 – Apr ‘02
Working with different MNCs in various capacities across the telecom value chain
Telecom Value Chain & Key Functions MappingTelecom Value Chain & Key Functions Mapping Role & Period served in the OrganizationRole & Period served in the Organization
Organic/Inorganic market entry strategy for a mobile VAS provider Organic/Inorganic market entry strategy for a mobile VAS provider
Developed growth strategy for increasing the share of a Mobile VAS company in India
Developed growth strategy for increasing the share of a Mobile VAS company in India
Built a disruptive model for advertising supported mobile telecom servicesBuilt a disruptive model for advertising supported mobile telecom services
Collation of industry intelligence and providing inputs for formulation of long term strategy
Collation of industry intelligence and providing inputs for formulation of long term strategy
Evaluation of competitors’ strategies and business models across various segmentsEvaluation of competitors’ strategies and business models across various segments
Mobile devices positioning based on consumer segmentation, device feature set & ASP
Mobile devices positioning based on consumer segmentation, device feature set & ASP
Manage products forecast matrix based on the TAM analysis & Motorola’s share & GM targets
Manage products forecast matrix based on the TAM analysis & Motorola’s share & GM targets
Market EntryMarket Entry
Business IntelligenceBusiness Intelligence
Product Positioning StrategiesProduct Positioning Strategies
Product Portfolio & New Product Development
Product Portfolio & New Product Development
Business StrategyBusiness Strategy
Operational Strategy
Operational Strategy
Jayanth’s Strategy Expertise
Jayanth’s Strategy Expertise
Identification of key product opportunities for the Indian market supported by business cases
Identification of key product opportunities for the Indian market supported by business cases
Market GrowthMarket Growth
Go-To-Market PlanningGo-To-Market Planning
Mobile handsets launch & lifecycle planning Mobile handsets launch & lifecycle planning
My strategy acumen combines several elements of business & operational strategy, which is a result of my management consulting and telecom operations experience
18
7
1410
Kyocera Motorola Nokia
Number of Mobile Handsets LaunchedNumber of Mobile Handsets Launched
GSM Devices CDMA Devices
Share of Mobile Device Type LaunchedShare of Mobile Device Type Launched
Multimedia Devices17%
Smartphones9%
Stylish Devices26%
Feature Phones 23%
Mass Market Devices 25%
Responsibilities Description
New Product Development
• Provide market voice to device R&D and global portfolio planning teams
• Responsible for supporting features definition, product development and general roadmap alignment
Product Marketing
• Extend active support to the sales and marketing teams during product launches
• Impart product training to internal customers, carrier customers, business partners and FOS
Program Management
• Prioritizing CRs and final software & hardware approvals
• Extend technical, administrative and logistics support to pre and post sales teams for the India GSM & CDMA products
Competitive Analysis
• Conceptualized and spearheaded the development of competitive analysis matrix for Motorola, India
• Use market visits and third party sources for sourcing and maintaining competitive intelligence
I’ve also gained significant experience in key Product Management & Go-To-Market activities launching diverse GSM & CDMA devices in both consumer & enterprise markets
N = 49
Deploying the HLR & CDMA Mobile Handset Testing during the initial part of the career has helped me gain functional knowledge of both Radio and Core network elements
Responsibilities Description
Mobile Handset Testing
• Conducting the lab and field test of CDMA mobiles and FWTs of different makes as per the standards
• Mobile handsets testing conducted in System Determination, Call Processing, SMS & Data
• Perform minimum performance standard tests on mobile stations in conformance with IS-98D
• Performing CDG stage 3 testing for CDMA 2000 mobile handsets and FWTs
HLR Implementation & Maintenance
• Deployment and maintenance of Ericsson CDMA HLR/AuC across TTSL network & integration of Lucent, Ericsson & Motorola MSCs
• Troubleshooting network related issues including Registration, Roaming, C-Number Analysis and Location Update
• Configuration of WIN profiles, LIA Ids, OCA tables, Procedure Codes and MDN/MIN ranges on the HLR
• Implemented A-Key and supported 10-digit numbering plan migration across TTSL network
CDMA Cellular Network ArchitectureCDMA Cellular Network Architecture
BSC, PCFBSC, PCF
IN/BillingIN/Billing
PDSN & AAA
PDSN & AAA
MMSCMMSC
SMSCSMSC
HLR/AuCHLR/AuC
PSTNPSTN
PLMNPLMN
MSC/VLRMSC/VLR
InternetInternet
MSBTS
MS
BTS
Radio NetworkRadio Network Core NetworkCore Network
Hands-on experience
Active contribution to the growth of
organization and the industry
Active contribution to the growth of
organization and the industry
Core N/w & Mobile Testing
Telecom Industry Learning Curve Functional Role Key Learning's
Strategy Consulting
• Strategic framework development
• Demand and supply side analysis
• Market projections and modeling
Product Management & Go-To-Market
• Product launch and lifecycle planning
• Retail distribution network functioning
• Consumer marketing & its myriad elements
• Importance of consumer segmentation
• Integration of VAS services to strengthen the product proposition
Technical Account
Management
• Nuances of catering to enterprise customers
• Client negotiation maneuvers
• Product development cycle
• Feature set prioritization
Core Network & Mobile Testing
• Core and Radio network elements functions
• Different call flow scenarios
• CDMA air interface protocols
• Network deployment and maintenance
An ardent believer in experiential learning, I’ve maintained a steep learning curve of telecom industry, its businesses & practices through experience during various business cycles
Technical Account Mgmt
Product Management & Go-
To-Market
Strategy Consulting
Contents
• Career Overview – Skill sets & Experience
• Appendix
– Detailed Company wise Profile
– Education, Personal & Contact Details
– Acronyms
Senior Management Consultant at BDA Connect Pvt. Ltd Current – Nov ‘08
This profile involves leading consulting teams on a variety of projects across a diverse set of industries including Telecom, Media and Technology
• Telecom Strategy Consulting
– Successfully led strategy consulting projects on
Developing growth strategy for increasing the share of a Mobile VAS company in India
Building a disruptive model for advertising supported mobile telecom services for an MVNO
Analysis and validation on per site economics and total cost of ownership for an SDR based solution company
Profiling and analysis of international telecom carriers in India for a leading Japanese carrier
– Identify, analyze, and summarize existing industry research, academic work, industry practices and trends, related to the clients’ areas of interest to help them make very high level strategic decisions in the areas of
Market entry
Business growth
Product offerings
Customer profiling
Investment advisory
Mergers & acquisitions
– Work in team to synthesize research, interviews, and findings into cogent analysis and output, in both presentation and document format, which is relevant and actionable by clients
– Active participation in and contribution to team discussions on problem solving, brainstorming, effective approaches to deal with project-specific issues, etc
Product Manager at Nokia India Pvt. Ltd Oct ‘08 – Mar ‘08
This profile involved leading and managing all aspects of Product Management activities for Nokia Mobile Devices and Ovi Services in India across a category of devices
• Category Management
– Drive planning and execution of Launch and Lifecycle plans that are actively integrated with GTM programs
– Owner of the most vibrant and dynamic “Live” category of devices comprising ‘XpressMusic’ & ‘Supernova’ sub-brands, targeted for youth
– Key member of the India Ovi Services strategy team – Services rollout plan, integration with devices, partnering with 3rd party developers, channel rollout and monetization of Ovi services for India.
– Contribute and participate in category management activities: providing market voice to device R&D and category plans, execution of the local offering as defined by categories, Software & Services and Product Management
– Responsible for generating and increasing business of Live category devices by innovative product marketing
Senior Product Marketing Specialist at Motorola India Pvt. Ltd Mar ‘08 – Aug ‘05
This profile involved end-to-end ownership of Motorola, India GSM and CDMA mobile devices roadmap from feature set definition & services integration to launch management working with both internal and external customers
• Product Strategy and Portfolio Management
– Manage the products forecast matrix based on the TAM analysis and Motorola’s market share and gross margin targets
– Responsible for supporting features definition, product development, general roadmap alignment
– Expertise in devising product positioning strategies
– Identification of key product opportunities for the Indian market supported by business case analysis
– Use market visits and third party sources for sourcing and maintaining competitive intelligence
• New Product Introduction and Product Marketing
– Orchestrated the launch of various GSM & CDMA mobile products across various tiers
– Devised the carrier product strategy for Motorola, India
– Conceptualized and spearheaded the development of competitive analysis matrix for Motorola, India
– Extend active support to the sales and marketing teams during product launches
– Authorize all the product related data for all forms of marketing communication
– Impart product training to internal customers, carrier customers, business partners and FOS
– Source specific VAS content for Motorola phones from third party application developers and content aggregators
Awards and Achievements
– Was awarded “Bravo!” in Jan 2007 for exceptional contribution in Motorola’s 9x growth in 2006
– Integral member of the team that won “Best Support Team in HGM” award for 2006
– Built a strong portfolio of 12 CDMA products for India in short span of one year
Engineer at Kyocera Wireless (India) Pvt. Ltd Aug ‘05 – Aug ‘04
This profile involved understanding the CDMA carrier’s network, providing support to carriers and interfacing with the engineering teams to meet carrier’s handset requirements
• Technical Account Management – APAC & ANZ
– Single point technical contact of Kyocera Wireless Ltd for the various APAC and ANZ CDMA carriers Extend technical support to 12 carriers on 10 products
– Taking quick decisions on technical, commercial and support matters, for better customer relationship
– Preside at Change Control Board (CCB) meetings to prioritize the CRs and make a software release plan upon consultation with development and testing teams
– Work on scoping new features to be implemented in future handsets
– Provide support to Sales and Customer Care Office teams across the APAC region
– Train the KWI internal teams on CDMA network architecture and various call flows and external CDMA carriers’ engineer teams on Kyocera proprietary tools
Awards and Achievements
– Successfully launched 4 Kyocera handsets with Reliance Infocomm. These were the first Kyocera phones to be launched by Reliance
Senior Engineer at TATA Teleservices Pvt. Ltd Apr ‘02 – Aug ‘04
• Network Management System – Installation & Maintenance of Ericsson HLR/AC
– Centralized one point contact for HLR/AC to all the Circle Network teams in troubleshooting various network related issues viz: Registration, Roaming, C-Number Analysis and Location Update of CDMA subscribers
– Configuration of WIN profiles, LIA Ids, OCA tables, Procedure Codes and MDN/MIN ranges on the HLR.
– Monitoring the Telorb & SS7 status, Active/Standby status, Alarms status, Routers’ health status and E1 links status of both the primary and secondary HLR/AC nodes
– Played a key role in implementing the Authentication Key (A-Key) feature all across the TTSL network
– Extended support for the 10-digit Numbering Plan change of all the TATA Indicom CDMA mobiles across India
• CDMA Mobile Handsets and Fixed Wireless Terminals Testing
– Performing CDG stage 3 testing for CDMA 2000 mobile handsets and fixed wireless terminals
– Performing minimum performance standard tests on mobile stations in conformance with IS-98D
– Coordinate with various CDMA handsets and fixed wireless terminal vendors for bug fixing and software revisions
– Extensive experience in testing System Determination, Call Processing, SMS and Data
• Project Management of Village Pay Telephony
– Surveyed, Planned, Managed and Recommended various project base on best technology (VSAT/GSM/CDMA) for the Village Pay Telephone Network
– Orchestrated the implementation of Over The Air updation of tariff for GSM VPTs
– Planned the allocation of switch resources for VSAT VPTs based on the traffic congestion
– Involved in the vendor evaluation and contract finalization for O&M of VPT network
Awards and Achievements
– Received the prestigious Town Hall Recognition by CEO, TTSL for efficiently driving the VPT project as a result of which TTSL emerged as the first private basic service operator in India to surpass the 1000 VPT mark.
– Was awarded the “Best Incoming Employee” of Network function for the year 2002.
Contents
• Career Overview – Skill sets & Experience
• Appendix
– Detailed Company wise Profile
– Education, Personal & Contact Details
– Acronyms
Education
Bachelor of Engineering
Instrumentation and Electronics
B.M.S College of Engineering, Bangalore University 1996-2000
Personal Details
Date of Birth : 14th August 1979
Languages : English, Hindi, Telugu and Kannada
Marital Status : Married
Passport Holder : Yes
Contact Details
E-Mail ID : [email protected]
Mobile Number : +91-98730 94602
Postal Address : H.No: 148, 2nd Floor,
Shakti Vihar,
Pitampura,
New Delhi - 110034
INDIA
Education, Personal & Contact Details
Contents
• Career Overview – Skill sets & Experience
• Appendix
– Detailed Company wise Profile
– Education, Personal & Contact Details
– Acronyms
Acronyms
Abbreviation Expansion
A-Key Authentication Key
AAAAuthentication, Authorization & Accounting
AuC Authentication Center
ASP Average Selling Price
BSC Base Station Controller
BTS Base Transceiver Station
CDMA Code Division Multiple Access
CDG CDMA Development Group
FOS Feet On Street
FWT Fixed Wireless Terminal
GM Gross Margin
GSM Global Solutions for Mobile
HLR Home Location Register
IN Intelligent Network
LIA Location Identification Area
Abbreviation Expansion
MMSC Multimedia Messaging Service Center
MNC Multi-National Company
MS Mobile Station
MSC Mobile Switching Center
OCA Origin for C-Number Analysis
PCF Packet Control Function
PDSN Packet Data Serving Node
PLMN Public Land Mobile Network
PSTN Public Switched Telephone Network
R&D Research & Development
SMS Short Message Service
SMSC Short Message Service Center
TTSL TATA Teleservices Limited
VAS Value Added Services
VLR Visitor Location Register
WIN Wireless IN