PowerPoint Presentation

Jazmin burrell, valirie Morgan, Julie Larsen

Communication objective Brees goal is to be the first-choice brand of the metropolitan woman seeking a fashionable and functional handbag. Our illuminated handbag is the bag that women cant live without. With its functionality and practicality, this bag will help keep women in style and ahead of the game. We want to become an iconic brand for the younger generation of professional businesswomen.

Fake Axel Bree quote2Creative Brief

Target AudienceThis campaign will be aimed at the young, professional woman between 20-35 years old. She is fashionable, has a lot of responsibilities, and seeks functionality. As a newcomer to the workforce and fashion world and also an emerging consumer, this would be the ideal target audience for Brees illuminated handbag.

Key InsightsStudies show that women aged 35-55 are 24% less likely to alter their brand loyalty from their current purses versus young women aged 16-34 who are 73% more likely to experiment with different brands. Our targeting of the younger age range gives our target the opportunity to become the new trendsetters.

Main ideaEvery young woman, no matter her career or lifestyle, needs a bag that will help make her everyday life seem flawless. The Bree Illuminated Handbag perfectly meshes functionality with fashion giving our customers a classy appearance with a modern experience.

LOGO

Print Ad

Out-of-Home Ad

Bree hosts free first Friday bash downtown at no. 8NEW YORK CITY (October 5, 2013) - To kick off its innovative line of illuminated handbags, luxury handbag retailer Bree will host a free First Friday event on Dec. 1 at the Chelsea Arts Districts renowned No. 8 night club. The event will illuminate the Chelsea Arts District with celebrity appearances, a fashion show, open bar, hors doeuvres, gifts and giveaways, and a one night only sale on all of Brees products. No. 8 is located at 357 W. 16th St. Doors for the event will open at 8 PM.

SOCIAL MEDIA

TV SPOT

Illuminate your world withBREE