JAMES BROWN, COMMUNICATIONS & ENGAGEMENT SPECIALIST

I am a highly accomplished professional with over 16 years senior management experience in communication, marketing and engagement. Experience developed within blue chip, public bodies, government and non-for-profit organisations, gleaned literally from the four corners of the world.

As a national level rugby referee I have the ability to handle every challenge and adventure with composure, creativity, persuasion and humour.

EDUCATION

CAREER HISTORY

2008 Head of Communications, Engagement & Marketing, NHS Trust Liverpool Community Health

2010 - 14 University Guest Lecturer: Liverpool, John Moores, Chester and Edge Hill

2007 - 08 Strategic & Business Development Manager, Hill Dickinson LLP

2004 - 07 Public Relations Officer, General Medical Council

2003 - 04 e-Commerce Marketing Executive, Littlewoods Index

2002 - 03 PR & Research Officer, Queensland Government, Brisbane, Australia

2001 - 02 PR Consultant, Summer Shakespeare Festival, Wellington, New Zealand

2000 - 01 Public Relations Manager, International Cotton Association

2015 Health Business Awards NHS Publicity Campaign

2015 NHS Flu Fighter Awards Most Innovative Campaign

2013 PRWeek Award Internal Communications

2013 NHS Flu Fighters Award Best Internal Campaign

2016 - 22 University of Liverpool

Doctor of Philosophy (PhD) Behavioural Economics

2010 - 11 Health Protection Agency

Diploma in Health Emergency Planning

2004 - 07 University of Liverpool

Master of Business Adminstration (MBA)s

1996 - 99 University of Central Lancashire

BA (Hons) Public Relations

137 Moss Road, Northwich CW8 4BL

jamessimonbrown@hotmail.com

07971 174 252

www.linkedin.com/in/jamessimonbrown

CONTACT DETAILS

RECENT AWARDS

STRATEGIC COMMUNICATION AND INNOVATION • Extensive experience of developing integrated communication strategies, enabling an NHS Trust to engage

with staff, public and health and social care partners on a range of complex public health issues.• Implemented a creative approach to NHS Annual Reports and AGM, resulting in significant national and

regional press coverage, over 250 attendees to successive AGM events and nomination for several PR awards.

DIGITAL AND SOCIAL MEDIA • Delivered digital media strategy to assist NHS Trust in improving patient and staff engagement through

targeted campaigns across a range of platforms, including nine websites and six social media channels. • Digital engagement strategy helped reduce formal complaints by 27% and increased compliments by 13%

over 12-month period for Trust and identified areas for improvement and further staff training. • Led digital campaign to increase recruitment of referees for a regional rugby society, using audience-centred

content to inform, educate and engage, leading to a 30% increase of new referees in 18 months.

CRISIS MEDIA AND REPUTATION MANAGEMENT• Delivered successful proactive media campaigns for an NHS Trust resulting in over 950 pieces of coverage

with a value of £850,000 during a 12-month period, 120% above target.• Managed a range of high profile national crisis media issues, including the GMC Shipman Inquiry, Kerr and

Haslam Inquiry, CQC Reports, Capsticks Report and other significant issues.

STAKEHOLDER MANAGEMENT AND ENGAGEMENT • Responsible for public affairs and stakeholder management with MPs, councillors, commissioners,

regulators, staff, public, voluntary organisations and media to promote services and improve engagement.• Delivered an 18-month public engagement programme for an aspirant NHS Foundation Trust, successfully

recruiting over 7,500 members in the first year, 40% above target.

LEADERSHIP AND TEAMWORK• Successfully led numerous teams, regularly managing senior staff and virtual teams. Encouraged openness

and enhanced participation from team members, ensuring ownership of activities and improving motivation. • Member of senior management team of a complex NHS Trust, providing advice and guidance to the Board

on reputational issues, engagement activities and media handling.

ANALYTICAL THINKING AND PROBLEM SOLVING• Delivered a 3-year marketing strategy for the International Cotton Association. Increased revenue through

a 12% upturn in memberships within the first year. • Developed a sponsorship framework for evaluating and measuring the return on investment from corporate

partnerships with a 30% increase in income for a leading law firm over 12 months.

MARKETING AND PROJECT MANAGEMENT• Devised NHS staff flu campaign increasing vaccination uptake from 47% to 72%. Won national PRWeek

Award, and used as best practice by European Centre for Disease and World Health Organisation. • Devised and implemented Love is Infectious sexual health campaign, exceeding national targets by over 20%

for four successive years for 15-24 years old screened for Chlamydia.

INTERESTS

NATIONAL LEVEL RUGBY REF COOKING LITERATUREWATCHING FILMSTRAVELLING