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J.boye - CMS buyers guide

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  • Copyright 2014, J. Boye. All rights reserved. 0

  • Copyright 2014, J. Boye. All rights reserved. 1

    Table of Contents Executive Summary ............................................................................................................................................................... 2

    About this Guide ................................................................................................................................................................. 3

    How to Use the Guide ....................................................................................................................................................... 3

    Part One: What to Look For ................................................................................................................................................. 4

    Engagement ........................................................................................................................................................................ 4

    Usability ................................................................................................................................................................................ 5

    Platform Extensibility ....................................................................................................................................................... 5

    Integration with Key Business Systems...................................................................................................................... 5

    Costs and Pricing Models ................................................................................................................................................ 6

    Support for Comprehensive Mobile Strategies ......................................................................................................... 6

    Consider Different Mobile Strategies and Pick the One That's Best for Your Business ................................ 7

    Part Two: Choosing the Right CMS for Your Business ................................................................................................ 8

    Business Goals and Strategies ....................................................................................................................................... 9

    The Business Case ......................................................................................................................................................... 9

    Ask Your Users .................................................................................................................................................................... 9

    Know Your Data ................................................................................................................................................................10

    Organization and Governance ......................................................................................................................................11

    Requirements ...................................................................................................................................................................11

    Resources...........................................................................................................................................................................11

    The Selection Process.....................................................................................................................................................11

    Evaluating Vendors/Agencies ......................................................................................................................................12

    Evaluating the Technology ............................................................................................................................................12

    Avoid Big Bang ..................................................................................................................................................................12

    Future Proofing Your CMS .............................................................................................................................................13

    Conclusion: The Buying Process in Steps..................................................................................................................13

    About J. Boye .........................................................................................................................................................................14

    Conferences .......................................................................................................................................................................14

    Groups .................................................................................................................................................................................14

    Research .............................................................................................................................................................................14

    Consulting ..........................................................................................................................................................................14

    Appendix A .............................................................................................................................................................................15

    Part One ..............................................................................................................................................................................15

    Engagement ..................................................................................................................................................................15

    Usability ..........................................................................................................................................................................15

    Platform Extensibility .................................................................................................................................................15

    Integration with Key Business Systems ...............................................................................................................15

    Costs and Pricing Models ..........................................................................................................................................15

    Part Two .............................................................................................................................................................................16

    Business Goals and Strategies ................................................................................................................................16

    Ask Your Users .............................................................................................................................................................16

    Know Your Data ...........................................................................................................................................................16

    Organization and Governance ..................................................................................................................................16

  • Copyright 2014, J. Boye. All rights reserved. 2

    Executive Summary How do you go about selecting a CMS in a business environment that is increasingly signified by its mobility and

    connectivity?

    Customers and employees expect to be able to engage with you on whatever device they have within reach and at

    any moment. They also expect that the experience will be greateven when at work.

    The information you have scaled for desktop computers needs to be made available for channels and devices that

    are still on the drawing table.

    The data that you collect from users, whether they are customers or employees, needs to be turned into

    customized and personalized solutions, because customer expectations are more demanding than ever.

    The business systems you are using need to be integrated into your CMS in order for you to create the great and

    useful experiences that users are expecting.

    To meet the expectations of the connected and engaged user, enterprise businesses have to ask themselves, what

    do our users need, what task(s) are they trying to solve, when and where and how can we help them? The type of

    device is less important because the users expect that they can use the device they choose to use in the given

    situation. If I am comfortable buying my trip around the world using my smart phone, then I expect to be able to

    just do it.

    How do you decide which CMS fits your business needs? What kind of technology do you need to look for? And is it

    possible to predict what will work and what won't in a year?

    In order to buy a CMS that supports the growth of yours business we suggest that you:

    Create a cross-divisional team with people who know your business, users and systems

    Make a business case built on your goals and strategies

    Get to know your users and their behavior

    Thinking about how youll reap the benefits of your investment by considering governance before you buy

  • Copyright 2014, J. Boye. All rights reserved. 3

    About This Guide This Buyers Guide focuses on how you can prepare and ensure that you purchase the best CMS for your enterprise.

    It is not an evaluation of speci

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