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J.co donuts and coffee

Date post: 17-Feb-2017
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Page 1: J.co donuts and coffee
Page 2: J.co donuts and coffee

AGENDA

Story of J.co Donuts & Coffee

Fun Facts of J.co Donuts & Coffee

How J.co Donuts & Coffee is really popular in Southeast Asia?

Conclusion

Page 3: J.co donuts and coffee

Story of J.co

Page 4: J.co donuts and coffee

Story of J.co Donuts & Coffee

June 26 2005

Page 5: J.co donuts and coffee

Fun Facts of J.co

Page 6: J.co donuts and coffee

Logo

Page 7: J.co donuts and coffee

Open Kitchen

Page 8: J.co donuts and coffee

Premium raw materials

Page 9: J.co donuts and coffee

14 stores

38 stores

6 stores

Stores in South East Asia

187 stores

Page 10: J.co donuts and coffee

Market Analysis of J.co

Page 11: J.co donuts and coffee

Products

Page 12: J.co donuts and coffee

Products

Page 13: J.co donuts and coffee

https://www.youtube.com/watch?v=y_3aQYyvng4

Videos

https://www.youtube.com/watch?v=y_3aQYyvng4
Page 14: J.co donuts and coffee

Prices

J.co Dunkin Donut Krispy Kreme5000

5200

5400

5600

5800

6000

6200

Price

Price

Competitors

Pric

e in

KRW

Page 15: J.co donuts and coffee

Promotions

Page 16: J.co donuts and coffee

Places

Page 17: J.co donuts and coffee

Consumer Surveyhttp://blog.jakpat.net/donuts-oh-donuts-dunkin-donuts-vs-j-co-donuts-

in-indonesia/

Page 18: J.co donuts and coffee

Consumer Survey

Page 19: J.co donuts and coffee

Consumer Survey

Page 20: J.co donuts and coffee

Consumer Survey

Page 21: J.co donuts and coffee

Consumer Survey

Page 22: J.co donuts and coffee

Consumer Survey

Page 23: J.co donuts and coffee

Conclusion

Page 24: J.co donuts and coffee

Consumer Affective and Cognition

Comfortable

Prestige

Tasty

Satisfied

Affective Location

Social Status

High Quality

Various offer

Cognition

Page 25: J.co donuts and coffee

Conclusion

Successful

Marketing Plan

InnovationR & D

SUCCESS

Page 26: J.co donuts and coffee

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