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What is JcPenny?•Mid-range department stores• Retailor

History

James Cash PenneyEstablish—April, 1902

CEO – Ron Johnson (MBA)

Head Quarter

Plano, Texas

How big is the Company?

Jcpenney products

Why is the company successful?Quality

productsCustomer service

Competitive prices

Selling methods

Marketing

Internet marketing

Display window products at the store

Interesting facts

1897

Have you purchased the company’s products or services?

Good things