Date post: | 20-Jan-2015 |
Category: |
Business |
Upload: | jorge-l-castaneda |
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Customer Pain
Why coffee shops don’t offer Latin American drinks?
Coffee shops buy coffee from countries all over the world, why not adopt their national drinks also?
Is there a limit of drinks for a Coffee shop??
There should be more options besides coffee and Blended drinks.
South American Authentic Drinks
Atole
Horchata
Ponche
Mate
Kahlua Coffee
Chicha
Latin America
As more South Americans venture north with their cooking traditions and ingredients in hand, North Americans are getting the chance to sample these new foods and flavors. a fusion of traditional Latin flavors with global food trends. The rest of the world has become interested in the cuisines of South America, and new combinations will emerge. But the time-honored culinary traditions of Latin America remain intact. If you have not explored them already, don’t miss out. You will fall in love with South America.
Competition/Total Market $18b.
Jc’s
Starbucks+
Peets Coffee
Local Coffee Shops
Latin restauran
ts
Over1300 Coffee shops in Bay Area
Over 300 Latin restaurants. 40 million adults in bay area.
Over 50% drink coffee or drinks.
Average $2.45, Brewed $1.38
65% Coffee Consumption during breakfast hours
20-30% are flavored coffee another trend expected to rise throughout the years as the next generation adults enter the workforce.
Average American drinks 3.1 cups of coffeea day
Hig
hLo
w
LowHigh
TeamBARISTA
Experienced
PassionateDetermine
BARISTAExperience
dLeaderGreat
Customer Service
OWNERAccountin
g Marketing Managem
entDishwash
er
Target
18 and older
College and
University Students
workers
Caffeine & Non
Caffeine
Marketing
Product line; Coffee
Mugs, Word
mouth to mouth(See
der)
Website-Newslette
rGift Cards
Social Networks
(Facebook, YouTube &
Twitter)
Beat the Competition
How Key PointsTo be the best Coffee
Lounge that sales all in one options of authentic Latin American drinks.
Creating the Best DrinksGreat low Prices $$Flexible hours Comfortable LoungeFree Wi-FiFriendly Staff .
ResourcesLocal Latin
Markets -Key Ingredients for drinks etc..
U.S Foods- Supplies most of all product from dairy to, disposable material and cleaning product.
Coffee Shops
JC’s Financial Projection
Year 1 Year 2 Year 3 Year 4 Year 5 $72,000.00 $79,200.00 $87,120.00 $95,832.00 $105,415.20
Business Days 360 Drinks per day 200Price per drink2.50Cost-Per Drink $2.00 Growth% 10%Revenue $180,000.00 $198,000.00 $217,800.00 $239,580.00 $263,538.00 Cost of Goods Sold $144,000.00 $158,400.00 $174,240.00 $191,664.00 $210,830.40 Gross Margin $36,000.00 $39,600.00 $43,560.00 $47,916.00 $52,707.60
Salary$ $103,680.00 $103,680.00 $103,680.00 $103,680.00 $103,680.00 Rent $15,600.00 $15,600.00 $15,600.00 $15,600.00 $15,600.00 Other $13,200.00 $13,200.00 $13,200.00 $13,200.00 $13,200.00 SG&A Expense $132,480.00 $132,480.00 $132,480.00 $132,480.00 $132,480.00
Net Income 29,520.00 $45,720.00 $63,540.00 $83,142.00 $104,704.20
Employees 2 Wages/Per Hour $9.00Business hours 16Rent 1300Other 1100
Milestone
1St year-2 employee’s_Purchase a Company Car-Spread out the word reach for out to customers
2nd year +10% increase-Adding drinks to menu-Search for outside accounts -Create Product Line (Coffee Mugs, shirts and Pens,)
5 years+20% Increase- Add Authentic Latin America Dish-Search for Sponsors--Hire 2 employees providing Catering Services to the local communities-Start to consider opening a second location in the near future..
Business Fund of $100,000.00