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My name is Justine Dieritch Doctolero.

I go by JD but whichever floats your boat.

I graduated with a Bachelor’s degree in Fine Arts

major in Advertising. I am currently a freelance

designer working mostly on graphic. Most of my

past projects has been on branding, print design,

and UI design.

The past year have made me fall in love with

design more and made me realise that this is

where my heart is. Thus, know that these projects

are a product of passion, experience and sleepless

nights fueled by desire to create honest and

beautiful design.

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Client: Myself

Figuring myself out as a designer was something

I’ve always dreaded because it meant that I had to

be in a specific niche with a specific set of tools

geared towards only to “specifics”

In creating my own brand especially on my logo

ideation, I figured that being a designer meant

being able to bend or fit in whatever design

project calls for.

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Few articles and design books after, I’ve learned that it’s not just about fancy logos, personal websites, and thousands of ammased social media followers that make up a good personal brand.

With my drive to promote honest design and growing practice in the art of minimalism, I weighed down to the basics. A business card that will connect me to my potential clients and co-collaborators and the work that follow will aim to speak for the brand.

I AIM TO CREATE DESIGNS THAT

SHOWS ITS PUREST AND

MOST HONEST FORM

WHICH USUALLY RESULTS

IN A VERY MINIMALIST STYLE.

BUT TO TELL YOU THE TRUTH,

MY PROCESS IS RULY, UNEVEN,

AND CHAOTIC.

AND I THINK THAT’S WHAT

MAKE MY DESIGNS INTRIGUING

AND A LITTLE BIT ODD.

BY THE END OF THE DAY,

THE WORK IS FOR THE VIEWER

AND THE PROCESS

IS MY REAL REWARD.

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College Thesis

I’d say my real foundation and passion in design

came from this brand. The category for this piece

was under “fashion design” and evolved into a full

blown branding project.

A lifestyle brand that embodies simple aesthetics,

functional versatility, and ergonomically evolving

products that creates an overall great design.

Quartr bags and accessories is a brand that aims to

materialize the values between functionality and

aesthetics. A brand with a range of products per-

fectly suited and designed for every type of com-

muter in the city.

Branding

Bags play an important role in a person’s daily life

all the time. From the very first “first day” of

school where everything you need is there at the

reach of an arm to the very first day of a person’s

first job. Bags are something that can represent

one’s phase in life, prestige, and personality. For a

daily city commuter, his backpack talks a lot about

his destination so much as well as his personality.

Nonetheless with the wide variety of backpacks

available in the market today, one can face a diffi-

cult situation in finding that bag that suits his

needs and his aesthetic taste.

Product Design

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Client: Greenergy x Asia Pacific Inc.

Greenergyx is an ecotechnology company that aims

to provide solar-powered street chargers in key

locations such as bus sheds, malls, airports and

business districts.

The company wanted a brand that showcases an

eco-friendly and tech-savy modern approach but

in a “cool” yet trustworthy image.

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# 0 E A 1 5 9

The client requested green as their main brand colour but wanted something that can be easily integrated digitally and in print with either light or dark backgrounds.

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Client: Dr. Christina Hernandez

Acure Wellness is an acupuncture clinic offering

world-class acupuncture and anti-aging theraphies.

It is the first of its kind to combine medical and

cosmetic acupuncture services in the Philippines.

The client wanted a brand that showcases

personalized, natural and holistic healthcare.

The typography and colours were choosen in

order to depict a simple, professional and

minimalist approach that aim to work both

on product labels and looks nice on location.

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Client: Foxhole Business Center

It is a serviced business center that targets clients

that need an office, but don't necessarily want the

stress and hassle of creating their own.

The branding is essential to the Foxhole

experience. The focus of the identity is cool,

digital and modernly corporate.

Website is the key marketing tool for the brand to reach their target audience. Therefore the branding direction focused more on its digital content.

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Client: Fineline Media Solutions Inc.

Fineline Media Solution’s specializations include

design development, print works, media planning

and everything else in between in order to reach

each client’s maximum number of target audience.

The company was founded in 2009 with the focus

on client growth. Now with a good amount of

accounts, Fineline wanted a rebrand as a public

expression of their company’s evolution. As any

small business prospers, they wanted to reflect the

larger, more sophisticated company it has become.

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The client wanted to veer away to the previous branding direction for being outdated and too vague. The approach this rebrand took was to showcase Fineline as a cool but modernly corporate business that can take on any type of accounts from different industry.

Thus, a monochromatic palette and fine lines are used.

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F I N E L I N EM E D I A S O L U T I O N S I N C .

O L D L O G O

N E W L O G O

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Client: Fineline Media

Quick Brown Fox is a start up media boutique

that focuses on the emerging advertising media of

the marketing spectrum. This mainly includes

outdoor media, experiential media,

visual design and brand development.

The brand’s logo was strong enough that the client

wanted to keep it and requested a refresh that will

depict a company that understands the value and

power of a design-led business and the need to

create a brand to match.

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All my life I’ve always wanted to take control of something in order to make it look better and more beautiful. I believe in honest design. And design made me look at different perspective more.

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Client: The Playground

The Playground is a dance studio and gym facility

located in Makati, Philippines. They offer a variety

of activites for their members including dance,

yoga and strength & conditioning classes. With its

friendly environment and passionate staff and

teachers, working out feels like being in a play-

ground without the intimidation and pressure

of keeping yourself fit and happy.

The branding direction is designed to capitalise on

the brand's name "The Playground" that would let

its potential members see the brand as fun, friend-

ly, and playful place to workout which is a rare

image for other local gym brands.

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Light pastel colours are used for the colour palette and handwritten typography to depict a playful image.

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Client: Shoephoric

Shoephoric is an online community solely for shoe

junkies in the Philippines from all over the world.

Their site currently hold a huge shoes collection

database, thousands of members, and online shops

created within the Shoephoric community.

With the growing number of members, Shoephoric

pushed further with a slight logo update, colour

palette and an app exclusively for their members.

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Business card design for the founder Ann Jacobe.A more sophisticated but fresh approach that embodies Shoephoric digital image.

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As mobile takes off, businesses gear up their

mobile strategy. This was Shoephoric’s strategy

towards giving their audience an easier and more

accessible community. The app features news, con-

tests, and shops that are seen in their website. The

app also features a #Shoephoric community where-

in users will be able to directly upload shots of

their

beloved sneakers while other members comments

and like.

Shoephoric App

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Client: Shoephoric

Shoephoric Shops was launched in 2014.

A platform that gives a chance for collectors,

merchants, and resellers to buy and

sell shoes online.

A month after the successful launch of the

Shoephoric App, Shoephoric started developing

Shoephoric Merchant. A mobile version of

Shoephoric Shops that can give an easier interface

for merchants to sell their products with an inven-

tory, customer database, customer direct messaging,

product tracking, and a highly accesible support

feature.

Since working on the first Shoephoric app, creating the UI design for Shoephoric Merchant became easier after developing a workflow with the back-end team.

The design were focused more on the business side of shoes and how the merchants can easily interact with their products and customers.

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T H A N KY O U !

For taking the time in your day

to browse through my works.

You can contact me through

jddoctolero@gmail.com

or through my mobile

+63 998 967 1339

See more of my works at

jddoctolero.com