WELCOME TO THE

JEWISH DAY SCHOOLSOCIAL MEDIA

ACADEMY

The Plan

• What are Networks?• Implications & Opportunities for Schools• Steps for Maturing the Network• Being a Network Weaver

Traditional Mindset: Hub & Spokes

Network Mindset

“connect and collaborate” rather than “command and control”

What We’re Used To

What We’re Moving To

A Personal Story

SAR Academy Causes Match Campaign

How does your school work a network?

How does it NOT work like a network?

Benefits of Strong Networks

• More efficient use of staff time• Regenerative, constant flow• Sustaining energy• Responsive & generous• Focus on people and community• Cultivate appreciation for “host”• Expand community of supporters

NETWORK EVOLUTION PATTERN

Fragments Single-Hub Multi-Hub Core/Periphery

Communities often evolve along predictable pathways from fragmented clusters of people interested in a concept, to a single hub-and-spoke when a leader pulls the clusters together,

to multiple hubs where a variety of people take responsibility, and finally to a core/periphery with a tight ball of members surrounded by interested hangers on.

Steps to Improve The Health of the Network

KNOW THE NETWORK

• Listen – in person and online• Who are influencers?• What is important to them?• What are common interests, needs or themes?• Where are existing relationships?• Where are they gathering?• Who is not yet involved?

Chris Brogan• Spend 20 minutes a day

observing your network. • Spend 10 minutes a day

cultivating new relationships. • Use an organized contact

management system to manage relationships, not just keep contact info.

• Deliver two to three times as much value as you ask from your network. This keeps people eager to be helpful when the time comes that you need them.

KNIT & ORGANIZE THE NETWORK

• Create spaces for weaving the network• Find the “glue” that helps people engage

and find value• Celebrate the bright spots in the network• Engage more people in the knitting process• Find your role in knitting – what does the

network need from you?

Ask Questions, Tag People

NETWORK WEAVERS

June Holley’s Definition: A Network Weaver is someone who is aware of the networks around them and explicitly works to make them healthier (more inclusive, bridging divides). Network Weavers do this by connecting people strategically where there’s potential for mutual benefit, helping people identify their passions, and serving as a catalyst for self-organizing groups.

As A Network Weaver

• You help people see opportunities• They collaborate on a project • You coach and support• You help them notice what works • You encourage them to spread the

patterns of success and scale• You help deepen the quality of

relationships• Your help people learn to work in

networked ways

Grow The Network• Share leadership to promote sustainability and leverage

other relationships• Design for engagement. What approaches will be social by

design?

Na’aseh v’nishmah

Reminders

• Scheduled or had your first coaching call!• Logging in to Basecamp• Be sure to download the Social Media

Decision Guide and complete worksheets• If your school has Social Media Guidelines,

please post it to Basecamp• If you haven't already, please JDS Academy

Facebook Group!