Dainik Bhaskar Group

Description of the Initiative

Junior Editor was conceptualized to enable students to better understand the role

and nuances of journalism and news reporting that impacts everyone’s lives

everyday’.

Newspaper reading should not be limited to hard news, therefore we pushed the

boundaries and brought reality and imagination face to face with out-of-box thinking

in terms of news of the future, cartoon caricatures, obituary of a tiger and a sparrow,

time travel to fix the past, matrimonial of an elephant and a mouse, soap

advertisement- which can wash-off corruption and other social-ills from society.

We also wanted to sensitize the participants and their family about various socio-

economic concerns as well, like, the importance of elders in our families, prevalent

malpractices of child labor and the value of a vote to build a strong and democratic

nation.

Project Conceptualization

Under this project, all the participants were given a blank newspaper template/kit of

12 pages with instructions in four languages; Hindi, English, Marathi and Gujarati.

The current programme was the season 2 of the highly acclaimed Junior Editor 2011,

recipient of Guinness World Record, Limca World Record and India Book of Records.

Junior Editor II was organized under 4 different Categories-

Category A- Grade 1st to 3rd | Category B- Grade 4th to 6th | Category C- grade 7th to 9th |

Category D- Grade 10th to 12th

The programme was organized in 56 cities of 10 states of India.

The project started on 25th October 2012 and concluded on 31st July 2013.

Project Description

Project Description- Activity Areas

S. No. StatesNo. of Entries

1 Madhya Pradesh 70,955

2 Chhattisgarh 7,352

3 Gujarat 22,728

4 Maharashtra 3,246

5 Rajasthan 1,26,869

6 Chandigarh 5,562

7 Haryana 4,764

8 Punjab 55,611

9 Jharkhand 9,535

10 Delhi 5,465

Total 3,12,087

10 States and 56 Cities

3,12,087 entries

Dainik Bhaskar Divya Bhaskar Divya Marathi

Given above are the snap-shots of three JE II blank activity templates given to the

participants.

Dainik Bhaskar is our Hindi language daily, therefore instructions were given in Hindi

and English language.

Divya Bhaskar is our Gujarati language daily, therefore the instructions were given in

Gujarati and English language.

Divya Marathi is our Marathi language daily, therefore the instructions were given in

Marathi and English language.

Project Material- JE II Activity Template/Kit

Activity pages also available on facebook.com/bhaskarchampsclub

1 2 3 4 5 6

7 8 9 10 11 12

Junior Editor II

Activity Template/KitNewspaper- Dainik Bhaskar, Activity Template Language- Hindi and English

Separate newspaper template for Gujarat (Gujarati) and Maharashtra (Marathi) states.

Activity pages also available on facebook.com/bhaskarchampsclub

Page-01- Front pageParticipants have to write the coverage of two recent happenings.

Project Material- Page wise

description

Page-04- EditorialThis opinion page caters to two separate columns, i.e. the need and benefit of elders in our families and

the prevalent bane of Child labor in our society.

Page-03- My Imagination and My Pencil Participants have to write the wedding coverage of a mouse and an elephant & also have to design

their wedding invitation card.

Our attempt is to educate our participants with the etiquettes of an efficient parliament and about

the grey motives of our politicians revealed in scams through a cartoon caricature column.

Page-02- My cityIn this page, participants have to write the light and dark sides of their respective cities, which will help

them, dig some interesting facts about their towns.

Page-05- The Next Generation- 2050Participants have to write a story about journey of India from year 2000 to year 2050, i.e. 50

glorious years of India.

Page-07- The Next Generation- 2050 This page of 2050 will focus on issues like extinction of petrol along-with an obituary for extinct

birds and animal species namely, sparrow and tiger.

A smart ride of ‘Time Machine’ will certainly take them places of historic and intrinsic values.

Year 2050 will be witness to a unique soap which can wash off corruption and other evils from

our society.

Page-06- The Next Generation- 2050 By the year 2050, atmosphere temperature will observe a steep rise, along-with the inflation

reaching its zenith will make the daily household items out of common man’s reach displayed

via an advertisement.

Half page dedicated to classified advertisements is a delight for the participants in terms of

rocket on rent, time machine on sale, appointment ad for robot etc.

Page nos. 5, 6 and 7 are dedicated to ‘The Next Generation- 2050’.

Page-08- Young Journalist This page is dedicated to the participant as a journalist and has to gauge the democratic structure of our

society based on voting system, which if not promoted or exercised in right direction will trouble us in

times to come.

Half page on health and fitness for which the participants have to make an advertisement to promote

‘Yoga.’

Page-12- MiscellaneousIn this page, participants are requested to share their experience of making this newspaper.

Page-11- Sports, Entertainment and LifestyleThis page is divided into 2 sections- Sports and Health & Lifestyle.

Page-10- Fun ZoneParticipants have to complete a story board and to make the background of an image.

Page-09- Careers In this page, participants have to showcase their dream profession, what they want to be when they

grow-up and how is that career choice different from others?

Half-page dedicated to design a commercial advertisement of lifestyle product.

Activity pages also available on facebook.com/bhaskarchampsclub

Junior Editor 2011 was

the recipient of the

prestigious Guinness

and Limca Book of

Records.

Snippets of State wise Exhibitions

Chandigarh Exhibition

Ahmedabad Exhibition’s Editorial Coverage

Headline- Junior Editor 2 has cultivated great talent

Marketing: Print Advertisements and Editorial Coverage

Print Advertisement- Teaser Ads

Language- Hindi

Headline- Try and decipher- Riddle

II Coming Soon

Language- Hindi

Headline- Let’s try something

new

II Coming Soon.

Print Advertisement- Built up Ads

Print Advertisement- Activity Ad.

Language- Hindi

Obituary ad of a sparrow to sensitize the

readers towards the slow and gradual

extinction of the specie from our

surroundings and the generate the word of

mouth for the project.

Print Advertisement- Activity Ad.

Language- Hindi

Remembrance ad of petrol extinction, as

it would be gradually extinct in near

future

State- Madhya Pradesh | City- Bhopal

State- Madhya Pradesh | City- Gwalior

Language- HindiHeadline- Activity newspapers were rich with innovation

Language- HindiHeadline- Jury panel evaluated the newspapers

Editorial Coverage

State- Madhya PradeshCity- Khandwa

State- Madhya PradeshCity- Ratlam

Language- HindiHeadline- Hunt for best creativity.

Language- HindiHeadline- A specialized jury panel evaluated the work

submitted under Junior Editor II

Editorial Coverage

State- Maharashtra | City- Ahmednagar

State- Maharashtra | City- Solapur

Language- MarathiHeadline- Jury panel was quite impressed by

the work of the participants.

Language- MarathiHeadline- Junior Editors have impressively decorated the Divya Marathi Edition.

Editorial Coverage

State- Jharkhand | City- Ranchi

Language- HindiHeadline- 20 kids from the state short-listed at national level.

Editorial Coverage

Marketing: Social Networking | Media Marketing Websites |

Collaterals

Social Networking- Facebook.com/bhaskarchampsclub

Media Marketing Websites

Collaterals

Registration Forms

Activity/Project Posters

Leaflets/Inserts

Results & Accolades

Results

Total no. of entries from 56 cities of 10 states of India- 3,12,087

Basis various testimonials written by students on the last page of the activity kit, we

believe we were able to achieve our objective of communicating the real journalism

via real manual newspaper making.

Credibility/Credentials

Junior Editor 2011 was featured in the June 2012 edition of ‘Ideas’ magazine of INMA,

the magazine of newsmedia marketing

India, World Young Reader Country of the Year 2013

• As a combined group, the entries from various Indian

publications*, including DAINIK BHASKAR has exhibited

phenomenal ‘Creativity’ and ‘Real Commitment’ towards the

Young People of India.

• This is only the second time such a move has been made in

the 15-year history of the Young Reader Prize.

• Brazil was the first such honouree in 2005.

*Other publications includes, MM, TOI, The Telegraph, Mathrubhumi, i-next, The Hindu and Ebela.

Entry sent from Dainik Bhaskar- Junior Editor II- Total Participation- 3,12,087

Application Categories-

1. Young Reader Newspaper of the Year

2. Brand

3. Learning with News and

4. Enduring Excellence. WAN- IFRA results will be declared on 9th Sept’13

Thank You