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Jed Connelly Senior Vice President, Sales and Marketing Nissan North America, Inc. June 1, 2005
Jed ConnellySenior Vice President, Sales and MarketingNissan North America, Inc.June 1, 2005
COMBINED SALES 627,700 UNITS
1998 RESULTS1,000,000
900,000
800,000
700,000
600,000
units
2004 RESULTS
SALES 1,013,0001,000,000
900,000
800,000
700,000
600,000
units
• 61% INCREASE
• UP 191,000 UNITS
• LOW INCENTIVES
• HIGH RESIDUALS
• RECORD DEALER PROFITS
$8 BILLIONOPERATING PROFIT
NISSAN TODAY
10% RETURN
THE NISSAN APPROACH
A SYSTEM FOR SUCCESS
PRODUCTS FOR THE FUTURE
STAYING THE COURSE
NEW PRODUCTS
FUTURE PRODUCTS
NEW SENTRA
NEW ENTRY-LEVEL SEDAN
NEW ALTIMA
MORE TO COME …
THE MILLENNIALS
PRODUCT BUZZ
PRODUCT BUZZ
PRODUCT BUZZ
BREAKTHROUGH PRODUCTS
INFINITI M
FUTURE PRODUCTSWHERE ARE THE NEW PRODUCTS FOR TOMORROW?
COMPANY PROFITSINCENTIVE DRIVEN SALES?
JUNK IN THE TRUNK
THE REAL COST OF INCENTIVES
US SALES 17,000,000
$17,000,000,000 x $1,000incentives
THE REAL COST OF INCENTIVES
US SALES 17,000,000
$51,000,000,000 x $3,000incentives
THE REAL COST OF INCENTIVES
THE GOOD NEWS
FIND NEW WAYS TO MARKET OUR VEHICLES
MOVING AWAY FROM INCENTIVES
THE PROOF …IS IN THE PARKING LOT
RETAIL NETWORK
RETAIL NETWORK
Jed ConnellySenior Vice President, Sales and MarketingNissan North America, Inc.June 1, 2005
