Art director. Designer. Writer. Jef Tan.
Hello. EXPERIENCES
18 years in the advertising and design industry has made
me at ease and adept at media-neutral environments and
what is known as ‘integrated’ work.
My experience originates from the world of ‘hardcore’
advertising where creative integrity is drawn from the big
idea, honed from the ability to meet harrowing deadlines
and where reputation is polished from the ability to work
well with your team of project managers and clients.
Moving onto design, I learnt to add skill and expertise in
the fields of brand creation, branding and digital mediums.
More importantly, I expanded my understanding of the
creative process and the importance of craft.
CULTURES
Beyond professional landscapes, I was fortunate to have
worked in countries like Singapore, the United Arab Emirates
and Australia. It is a thrill to deliver quality work in the face
of inter-cultural sensibilities and seeing my work appear in
countries like Malaysia, Indonesia, Thailand, the UAE, Sudan,
Kuwait, and Central Africa. If anything, these experiences
have been valuable in shaping my abilities to empathise.
VALUES
Nothing excites me more than collaborating with other
creative professionals: illustrators, photographers,
typographers, copywriters, musicians and sound editors,
animators and various artisans. I love a well-thought
campaign so I appreciate working with brilliant strategic
planners. I believe that our creative future is one where
art dovetails with commerce and relevance is determined
by conversation.
DISCIPLINES.
Brand strategy / Campaign Management
Art Direction
Print / TV / Online: web / Offline: Interactive
Graphic Design
Corporate identity / Publication / Retail / Packaging
PRESS MENTIONS
LÜRZER’s Archive Magazine
Gulf Marketing Review
The Straits Times, Singapore
AWARDS
Singapore Creative Circle Awards, 2003
Webby Awards: Action for AIDS Singapore 1997
Art director.
Wyeth/Pfizer Press Campaign for Progress Infant FormulaFor full campaign rollout, please visit website.
Cesar Pet Foods Singapore Creative Awards Winner
Medicins Sans Frontier (Doctors Without Borders) Press Campaign for Ramadan fundraiser
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Papua New Guinea is one of the world’s least explored regions.
By most people, that is.
Experience amazing Papua New Guinea in absolute confidence. Travel with just 35 other guests, visit picturesque islands, experience village hospitality and snorkel renowned coral reefs. Climb mountains in the ship’s air-conditioned helicopter
and explore mighty jungle rivers. Then each night return to your floating boutique hotel!
North Star Cruises Australia Telephone: (+61 8) 9192 1829 northstarcruises.com.au
True North Cruises Retail Press Ads
Microsoft Online Services Re-launch
Madame FlavourRetail Press Campaign
THE ONLY
COULDWAS THE CREAKY
HAPPY
HOTEL SPENCER
CHEAP PERFUME
HAVE ALL GONE INTO OUR NEW RANGE OF
(BECAUSE WE JUST CAN’T GET IT OUT THE FLOORBOARDS.)
BUT
WAS BORN THE
BUT
WAS BORN THE
FLOORBOARDS
THEY’VE ALL BEEN
Pitch Proposal: The Spencer Hotel
YOU’LL FIND THEM ALL AT THE BAR AT THE SPENCER.GLORIOUSLY DISGRACEFUL
LaZuppa.com.au
All natural, all delicious
and nothing to hide.
SOUPS
LaZuppa.com.au
All natural, all delicious
and nothing to hide.
SOUPS
LaZuppa.com.au
All natural, all delicious
and nothing to hide.
SOUPS
LaZuppa.com.au
All natural, all delicious
and nothing to hide.
SOUPS
LaZuppa.com.au
All natural, all delicious
and nothing to hide.
SOUPS
LaZuppa.com.au
All natural, all delicious
and nothing to hide.
SOUPS
LaZuppa.com.au
All natural, all delicious
and nothing to hide.
SOUPS
La Zuppa Soups. Retail Press Campaign
LavazzaEspresso Italiano
ONEMOBILE.COM.AU
11
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• $750 of included value for calls to any network2
• $1750 included valuefor calls to otherONEmobile numbers3
• 2GB of data!4
• Unlimited social networks5
SAMSUNG GALAXY SIII· Vibrant 4.8” HD super amoled screen
· Inspired by nature, smooth and
non-linear lines
· Face recognition
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SAMSUNG · Vibrant 4.8” HD super amoled screen
· Inspired by nature, smooth and
non-linear lines
· Face recognition
· Watch HD videos whilst you text
SAMSUNG · Vibrant 4.8” HD super amoled screen
· Inspired by nature, smooth and
non-linear lines
· Face recognition
· Watch HD videos whilst you text
$51
PER MONTH ON $59SUPER SWEET PLANMin cost $153624 month contract
NEW!
Terms & conditions on page 2 ONEmobileIntegrated Campaign
ONEseniors http://www.oneseniors.com.au
ONEseniors Integrated Campaign
ONEseniors Auspost Promotion
Art director. Designer.
ANZ Private Banking. Direct Marketing Pitch.
Wedding. Invite Design.
Diageo/Smirnoff. Direct Marketing co-launch with Casino Royale.
Nike. Retail Marketing.
Singapore Polo Club. Membership Drive.
‘Liberate’. Coffee Table Book Publication Design.
Designer. Digital.
Liberate. Microsite http://www.sixscribespress.com/liberate/
VIX Technology http://www.vixtechnology.com
Nourish Brands http://www.nourishbrands.com
Moe Than Quaffable http://www.morethanquaffable.com
Pet Paws. http://www.petpaws.com.au
Rodalie Ham. Writer and Novelist. http://www.rosalieham.com
Trusted.
“How would I describe the standard of Jef’s work?
The best possible. Jef is ‘anal’ in a good way and perfectly
well organised, and all this comes in a very gentle and very
professional package. Let him be in charge of setting up or
systems fine tuning. Give him room to be creative.”
– Arnaud Verchère
Managing Director, Tonic Communications Dubai
(Ranked 45 in the Gunner Report 2006)
“I once put Jef in quite a spot when I asked him to help
me produce five television commercials for a major
corporation in Africa in a very short period of time.
The production took us to some of the remotest places
in Central Africa including Sudan where commercial
production was practically nonexistent. After a few
weeks with Jef’s help we delivered some great spots
to a very happy client.
I think it’s in Jef’s nature to roll-up his sleeves and
take up a challenge no matter what is required of him.
His honesty and gentle nature has always been a guiding
light for other creatives working under him. His attitude and
brilliant work has always pleased the clients and I know
they will miss him dearly.”
– Vincent Raffray
Creative Director, Tonic Communications Dubai
“Since 1997, I have had the pleasure of working with
Jef as a creative designer for my publicity projects. I found
his concepts to be unique, refreshing, ingenuous and bold.”
– Emida Natalaray
Executive Producer, Ark Pictures Pte Ltd
“I can’t recommend Jef’s work highly enough. He’s a de-
signer who THINKS and he gives you 110% each time”
– Lucy Ashley
Creative Director, E-DM
“Jef is an excellent worker – dependable, committed
to the job at hand, easy to work with and very creative.
As a client of his, I was more interested in how he
interpreted the brief and he not only always met the brief,
he would come up with interesting ideas and work that
often pleasantly surprised me.
Over the years I’ve known Jef, I think he is passionate
about design and creating things from scratch –
be it writing, or photography or designing/art.
He loves what he does; and it shows.”
– Melissa Tham
Communications Director, Discovery Inc
More on my LinkedIn Profile here
WHAT FORMER EMPLOYERS, CO-WORKERS AND CLIENTS ARE SAYING ABOUT JEF TAN
Thank you.
For more complete and up-to-date work, please visit http://jefsix.com Contact me on +614 03800 791 [email protected]