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7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 1/20
NFC by NXP“Bringing Multi - Applications Without Compromise”
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 2/20
Agenda
IntroductionWhat is NFC and NFC Tagging
NFC Market Projections
NFC Experience
Sample Commercial Applications
Google Nexus S with NFC Powered by NXP
Summary
Resources
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 3/20
Full secure solutions thru a broad portfolio and
application expertise, with ease of integration
Public Transport
Smart ID (Access)
Infrastructure
Banking ID
NFC
Smart posters
Secure Transactions
Supply Chain
Management
Product Track&Trace
Device Authentication
Connected Devices
Brand Protection
Passports
ID cards
Health Card
Driving licenses
Pay TV
Secure ID
Tagging & Authentication Authentication, Tags & Labels
E-Government, PayTV
AFC, Banking, Mobile Transactions, Infrastructure
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 4/20
NFC Radio ICsNFC software
Secure Element ICs
Mobile Solutions
NFC will boost the overall Identification marketNXP co-invented NFC and leads the entire space
Peer To
Peer
Easy device
association,
profile exchange,
gaming
Service
Discovery
Contentdistribution, smart
advertising,
coupons
Payment,
Ticketing,
Access, Transit,
loyalty
Secure
Transactions
Contactless
Readers
MIFARE® Solutions
Contactless
Cards
SmartMX™ Security
Contactless
Tags & Labels
RFID Leadership
13.56MHz
Proximity
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 5/20
Major OS players enabling Mobile ExperienceIntegrating NFC and a Secure Element
06/16/2011 5
Key OEM players for smart phone market Top 4 OS Players represent 93.1% of
market
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
2011 2012 2013 2014
M units
Others
webOS
LiMo Foundation
Bada
Windows Phone
iOS
RIM
Android
Symbian +MeeGo
NFC estimate
Mobile Transactions
deployments
Q4 ’10
Market
Share %
Launch
date
Deploying NFC on all
new smartphones in
201132.6 H1 „11
Will use NXP software
from Android 2.3.
NXP‟s NFC chipset
integrated in Nexus S
30.8 Q4 ‟10
Announced support of
NFC for BlackBerry
handsets13.7 2011
Plans for NFC are
unknown16.0
Source: Gartner Feb 2011 (smartphone market), NXP internal (NFC estimate)
413
563
721
875
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 6/20
What does NFC mean for consumers?Bridge between the physical and virtual world
InteractivitySecurity
Convenience
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 7/20
What it means for the merchants…
Google Wallet Partners Video
http://www.youtube.com/watch?v=gZGoXvzW4WU
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 8/20
Connecting the physical & the virtual worldMobile transactions thru NFC will transform our lives
Payment & LoyaltyMobile phone = Interactive wallet
Ticketing
Access to public transport:
Mobile phone = transport card
Physical & Logic AccessMobile phone = key
Peer-to-Peer Connectivity
Exchange information
Mobile phone = Face Book profile
Service Discovery
Connect the world of apps with the physical world
Secure log-in
Mobile phone = security token, ID card
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 9/20
Pay With ISISUS Carrier Joint Venture for NFC:
– http://vimeo.com/22132293
Leave the wallet behind and do more with your mobile! – http://www.paywithisis.com
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 10/20
10
Use Cases
Stationarybusiness cards
business
card data
Smart Advertisementpremium magazines, smart posters
URL, counter,
location,
re-program tag
Apps (enabled) by NXP
exclusive link to NXP tags
Electronic Deviceseasy pairing, simple authentication
device ID, pairing code
Social MediaMerchants, private users, Tags in the box
URL, device ID,
location, pairing
code, re-program tag
Authenticationbrand protection, taxaction control
authentication
(crypto)code
Cloud
Trusted Service Management,Issuance of certificates,
Certificate services
Application Services
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 11/20
New Emerging Segments for NFC Tagging
Example of the market dynamics
– Technology fulfillment trend – Unique requirements per segment define solution
11
Smart Adverstising
“open loop”
NFC Forum
Tag
Authentication
“closed loop”
NFC Enabled
Tag
ElectronicsPairing
“closed loop”NFC Enabled
Tag
14443 Tags 15693 Tags
Defining the market – Open loop = tags defined by NFC Forum for specific use case, e.g. Smart Poster
– Closed loop = tags specific to customer defined use case, Forum independent, e.g.
authentication of FMCG tied to specific application
Tag Tech Trend
Example
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 12/20
NFC Tagging
Tag / Inlay Selection Criteria &
Considerations- Who is going to read & where?
- Outside / through glass / directly on
item
- Read range considerations
- Use of use
- What type of Tag / Sticker / Label?
- Ticket / Coupon / Menu / Poster
- What information is to be encoded?- Tag Type
- Secure?
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 13/20
NFC Experience versus QR / Barcode
NFC
• Faster, simpler, no app needed
• More secure
• More memory per size
• Can be embedded into product
• Not messing with visual design• No setup, no zooming needed
• Better user experience
• QR codes can be integrated on top
• Content can be changed
• No light needed, read in dark
QR / Barcode
• Cheap
• Printable• Easy to copy
• Low light issues
• Sunlight fading
Vs.
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 14/20
NFC in the Airport
Payment• Copy the payment card
to the secure wallet
Loyalty
• Use physical loyalty card
to initiate experience• Give users a digital ID
loyalty card
Intimacy
• Increase the one to one
relationship with theconsumer thru the mobileportal
• NFC helps simplify their experience
14
One Device can do so much more!
The phone carries the virtual cards
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 15/20
NFC Revolutionizing the Mobile World
In a café At a station In the office
7/30/2019 Jeff Fonseca
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Google Nexus S with NFC Powered by NXPGoogle Nexus S intro video:
http://www.youtube.com/v/wk5mUdeEF8c?version=3
Now you can make your own tags, search Android Market for NXP
TagWriter App
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 17/20
With NFC, the possibilities are endless…
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 18/20
Summary
The growth of NFC is finally occurring with the emergence of smart
phones
Applications that are arriving are about creating simple but powerful
experiences for the consumer
NXP is a major company which is leading the development of solutions
to make these applications viable
We enable “Multi-Applications Without Compromise”
And finally, our efforts will allow consumers to bridge the physical world
to the virtual world
7/30/2019 Jeff Fonseca
http://slidepdf.com/reader/full/jeff-fonseca 19/20
Resources
Available resources to start with for you
Jeff Fonseca, Business Development Director NXP – [email protected]
– +1-858-395-7773
– http://www.nxp.com/nfc