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Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010

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Presentation by DDB Worldwide's Chief Communications Officer, Jeff Swystun, on Insights that Incite! Presented at Conversuasions by Ad Lounge, October 2010.
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JEFF SWYSTUN Chief Communications Officer Insights that INCITE!
Transcript
Page 1: Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010

JEFF SWYSTUNChief Communications Officer

Insightsthat INCITE!

Page 2: Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010
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Page 5: Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010
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“The defeatof habit by originality, overcomes everything.” - George Lois

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Page 14: Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010

curiosityobjectivityobservationdeductive reasoningperceptive analysisanalytics

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unexpectedchangealterexploit

Page 17: Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010

“Anyone can look for fashion in a boutique or history in a museum. The creative person looks for history in a hardware store and fashion in an airport.” - Robert Wieder

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Chile. Allways Surprising

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How insightful are you?How inciteful are you?

Page 21: Jeff Swystun - Conversuasion by Ad Lounge - Insights That Incite Oct 2010

“The more originala discovery, themore obvious it seems afterwards.”

- Arthur Koestler

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JEFF SWYSTUNChief Communications Officer

[email protected]://www.linkedin.com/in/swystunhttp://twitter.com/jeffswystun

thank you.


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