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Jena Town PlanJena Town PlanWednesday July 29, 2009 Wednesday July 29, 2009
Jena Town PlanJena Town PlanWednesday July 29, 2009 Wednesday July 29, 2009
WorkWork--inin--Progress PresentationProgress Presentation
C O D E S T U D I OC O D E S T U D I O
WorkWork--inin--Progress PresentationProgress Presentation
C O D E S T U D I OC O D E S T U D I O
Tonight’s PresentationTonight’s Presentation
What is the Town Plan?
The Charrette Week
Focus Areas
Market Strategies
Next Steps
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What is the Town Plan ?What is the Town Plan ?
A Guide for Future Decision-Making
An Expression of the Community’s Vision
“Aspirational” and “Inspirational” Describes What Jena Hopes to Become
Sets the Tone for Attracting New Development
Inspires Existing Residents and Business Owners Inspires Existing Residents and Business Owners
General Topics Land Use, Transportation, Housing,
Open Space, Economic Development
Project GoalsProject Goals Maintain Small Town and
Rural Character
Identify Appropriate Type and F f I fill f D tForm of Infill for Downtown
Determine Future Alignment of Highway 84
Preserve the Natural Environment, Link Community Open Spaces
Promote Mixed Income Housing Opportunities
Create a Physical Planning Framework
Provide a Vision the Community Can Achieve . . .
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The Charrette WeekThe Charrette Week
THE CHARRETTE WEEKTHE CHARRETTE WEEK
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ParticipationParticipation
Saturday Morning -- Visioning Session (49)
Sunday to Wednesday -- Design Studio (43)
Monday Night -- Drop-in Open House (19)
Wednesday Night -- Presentation (102)
Friday: Evening KickFriday: Evening Kick--OffOff
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Saturday Morning: VisioningSaturday Morning: Visioning
Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning
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Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning
Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning
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Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning
Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning
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Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning
Some Things We Heard Some Things We Heard
Keep Highway 84 in Town
Preserve Oak Street, Fill in the Gaps
Need More Housing Options
Too Much Truck Traffic
Make Streets More Pedestrian-Friendly
C l d h d Capitalize on Hunting and Fishing Industry
Nothing For Young People to Do
Need to Accommodate Retirees
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Some Things We Heard Some Things We Heard
Saturday: Afternoon Tour Saturday: Afternoon Tour
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Saturday/Sunday: Brainstorming Saturday/Sunday: Brainstorming
Saturday/Sunday: Brainstorming Saturday/Sunday: Brainstorming
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Saturday/Sunday: Brainstorming Saturday/Sunday: Brainstorming
Getting Around Highway 84, Connections, Trails, Bike Paths
Th H f T
Top Issues Top Issues
The Heart of Town Enhance Downtown, Make More Walkable, Unique,
Attract Businesses
Enjoying Yourself Health, Recreation, Water, Teenagers, Young Adults
Places to Live Housing Options, Quality, Assisted Living
Places to Work Day Care, Restaurants, Retain/Attract the Young
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Highway 84
Trout
Focus AreasFocus Areas
City Park and Trail System
Downtown
South of Hemp Creek
Sunday/Monday: DesigningSunday/Monday: Designing
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Sunday/Monday: DesigningSunday/Monday: Designing
Monday/Tuesday: Technical MeetingsMonday/Tuesday: Technical Meetings
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Monday/Tuesday: Technical MeetingsMonday/Tuesday: Technical Meetings
Monday: Evening Open HouseMonday: Evening Open House
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Monday: Evening Open HouseMonday: Evening Open House
Tuesday: Refinement Tuesday: Refinement
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Tuesday: Working Late Tuesday: Working Late
Wednesday: ProductionWednesday: Production
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WHAT IF . . . WHAT IF . . . . . . OR WHAT WHEN !. . . OR WHAT WHEN !
Guiding Principles Guiding Principles
Keep 84 on Oak Street
A Unique Downtown
Link the Community
Encourage Active Living
Create Housing
d d Expand Existing Industry
Leverage Regional Opportunities
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HIGHWAY 84HIGHWAY 84
Hwy. 84 Option 1A: Small BypassHwy. 84 Option 1A: Small Bypass
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Hwy. 84 Option 2: Couplet (2Hwy. 84 Option 2: Couplet (2--lane)lane)
Hwy. 84 Option 3: Large BypassHwy. 84 Option 3: Large Bypass
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Hwy. 84 Option 4: Small Couplet?Hwy. 84 Option 4: Small Couplet?
Highway 84 Character MapHighway 84 Character Map
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Rural 4Rural 4--Lane RoadwayLane Roadway
Downtown 4Downtown 4--Lane ApproachLane Approach
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Downtown ExistingDowntown Existing
Downtown 2Downtown 2--Lane CoupletLane Couplet
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TROUTTROUT
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Katrina CottagesKatrina Cottages
CITY PARK AND TRAILSCITY PARK AND TRAILS
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Park StreetsPark Streets
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Park TrailsPark Trails
Jena, LAJena, LA
TrailTrail
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UrbanAdvantage
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Jena, LAJena, LA
TrailTrail
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UrbanAdvantage
Jena, LAJena, LA
TrailTrail
UrbanAdvantage
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DOWNTOWNDOWNTOWN
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33rdrd Street Street PromenadePromenade
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Jena, LAJena, LA
Oak StreetOak Street
UrbanAdvantage
Jena, LAJena, LA
Oak StreetOak Street
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UrbanAdvantage
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Jena, LAJena, LA
Oak StreetOak Street
. UrbanAdvantage
Jena, LAJena, LA
Oak StreetOak Street
UrbanAdvantage
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Jena, LAJena, LA
Oak StreetOak Street
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UrbanAdvantage
Jena, LAJena, LA
Oak StreetOak Street
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UrbanAdvantage
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Jena, LAJena, LA
Oak StreetOak Street
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UrbanAdvantage
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SOUTH OF HEMP’S CREEKSOUTH OF HEMP’S CREEK
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Preservation of Natural FeaturesPreservation of Natural Features
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Compatible EdgesCompatible Edges
Compatible EdgesCompatible Edges
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Civic Uses and SpacesCivic Uses and Spaces
Cottages and Cottage CourtsCottages and Cottage Courts
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Attached Housing/Assisted Living?Attached Housing/Assisted Living?
MARKET STRATEGYMARKET STRATEGY
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Wider Area OverviewWider Area Overview
State projected to grow by ±89,700 households
Over 213 000 people in wider region Over 213,000 people in wider region
Growth in region 652 households
325 owner units
327 rentals
Critical Questions:Critical Questions:
How do we capture a share of growth?
Can retail work?
How can we fund change?
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Four Strategies:Four Strategies:
1. Local employment growth-expansion, diversification
2. Repair and infill in the downtown
3. Expanding housing opportunities
4. Aggressive program to market the real Jena
How Do We Get There?How Do We Get There?
Start by assisting local employers to expand, perhaps 125 to over 200 jobs in five years
More employment increases housing demand
Primary jobs have high multipliers that add to retail sales and employment
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Diversification Opportunities Diversification Opportunities ----Research Further:Research Further:
Energy audit and retrofitting
Biomass for energy (forest waste)
Wellness medicine
Look to your existing business clusters
2006 Employment Locations 2006 Employment Locations ----JenaJena
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2006 Jobs by Employers in Jena2 Digit NAICS Jobs
Agriculture, Forestry, Fishing and Hunting 16Oil and Gas Extraction 95Utilities 0Construction 27Manufacturing 1Manufacturing 1Wholesale Trade 9Retail Trade 150Transportation and Warehousing 75Information 35Finance and Insurance 21Real Estate and Rental and Leasing 16Professional, Scientific, and Technical Servic 48Management of Companies and Enterprises 54Management of Companies and Enterprises 54Administration & Support, Waste 53Management and Remediation , Education 0Health Care and Social Assistance 256Arts, Entertainment, and Recreation 1Accommodation and Food Services 87Other Services (excluding Public Admin) 115Public Administration 18
How Do We Get There?How Do We Get There?
Expand housing opportunities
Mix of single and multifamily needed
New housing near downtown supports retail
Plan housing areas and start small to match regional market and employment change
Short term target of 150 (30 per year) units new Short term target of 150 (30 per year) units new near downtown, including some rental
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Can More Retail Work in Jena?Can More Retail Work in Jena?
Jena’s Market Area: It’s bigger than
you think—y30 to 50 minute drive time
51,000 people
Aggregate income over $800 million by 2014by 2014
±24% spent on main street retail/services
±4 million from tourism in LaSalle Parish
City Action to Repair, Infill DowntownCity Action to Repair, Infill Downtown
Public Investment to Upgrade Downtown Streetscape improvements
Façade Improvement Program
Town Architect
Highway 84 couplet
Action by the city lowers risk, gives certainty, and y y , g y,creates opportunities
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Other Initiatives by JenaOther Initiatives by Jena
Open Space network around downtown Enhances feasibility for residential, draws more resident
to town
Design assistance for new construction Assures certainty for those investing
Assistance in site location for business
Show the Region, State the Real JenaShow the Region, State the Real Jena
Publicize every accomplishment of public-private partnership
Highlight accomplishment by local industry and local workers
Use the web to demonstrate innovation and the spirit of partnership by the cityp p p y y
Target industries that are suppliers or users of local industry products
Demonstrate the quality of life available –housing, recreation, parks and natural assets
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Potential FundingPotential Funding
Industrial Revenue Bonds
Tax Increment for Downtown
Community Development Block Grants
Other Surface Transportation Project Funding
Entertainment Tax Credits for the theater
d l d d f h Federal credits and programs for housing
THIRD STREET PROMENADETHIRD STREET PROMENADE
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Jena, LAJena, LA
Third StreetThird Street
. UrbanAdvantage
Jena, LAJena, LA
Third StreetThird Street
. UrbanAdvantage
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Jena, LAJena, LA
Third StreetThird Street
. UrbanAdvantage
Jena, LAJena, LA
Third StreetThird Street
. UrbanAdvantage
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Jena, LAJena, LA
Third StreetThird Street
. UrbanAdvantage
Jena, LAJena, LA
Third StreetThird Street
. UrbanAdvantage
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NEXT STEPSNEXT STEPS
Work in ProgressWork in Progress
Plan Concept Refinement (6 weeks)
Framework Plan
Public Workshop on Framework Plan Thursday, September 24
Town Plan Drafting
P bli W k h Pl Public Workshop on Plan
Revisions
Plan Adoption
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Let’s See it !!!Let’s See it !!!
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