Jenai Portfolio

Portfolio 2012

J E N A I K A V A R A N A / CV

Education

University of Arts London, London College of Communication, September 2009 - June 2012BA (HONS) Graphic for Media Design, Information Design Pathway

Jumeirah College, Dubai, A Levels, September 2007- June 2009Art and Design (A), Product Design (A), Business Studies (B)

Jumeirah College, Dubai, GCSE, September 2005 - June 2007Art and Design (A* 100%), Graphic Products (A*), Business Studies (A), English (A), Math (A), Science (B) Spanish (B)

Work Experience

VH1, India, On Air Production Intern, August - September 2011Worked directly under the OAP Associate Direc-tor, created a logo ID that has been choosen to go on air

Wunderman, Dubai, Creative Intern, July - August 2011Worked directly under the Senior Art Directors and produced work for clients such as Galaxy/Mars, Yas Island Abu Dhabi, Landmark Group, Mashreq Bank etc.

Vogue India, Mumbai, Art Intern, July - August 2010Worked directly under the Art Director for the Anniversary issue (October 2010), was featured on a V-Loves page

Creative Team, London, Freelance Work, 2009 - PresentRe-branded the Informations Services Logo and Brochure at London College of Communication

Playland Nursery, Dubai, Branding, 2010Designed the logo, leaflet and brochure of Playland nursery

Special Families Support Group, Dubai, Branding, 2008Created a branding image for SFS including logo, brochure, leaflet, certificates, business cards, letter heads etc...

Ink Advertising Agency, Dubai, June/August 2007Completed a two month summer internship with the creative director and CEO of the agency

Pagents 2008-2011May Queen Mumbai, 2011, Winner / Miss India World Wide, South Africa, 2009, Finalist / Fe-mina Miss, Mumbai, 2008 Semi Finalist / Telelife Trendsetters, Dubai 2008, Winner.

Other Work ExperienceHydra Executives, Apprentice Based reality TV show, Abu Dhabi, 2008, Came in the top 3, represented India, was the youngest contestant / ‘Unleash your life’, Song, Music Video, Dubai, 2009, Co-wrote the lyrics and was featured in the music video with Ash Hamman

Modelled in Dubai, 2005 - 2009L’Oreal, MAC, Manish Malhotra, Grazia Middle East, Marie Claire USA, Nestle, United Colours of Benetton / Covers: Telelife, Travel and Lifestyle, ETC Magazine, X Press Newspaper

Languages

Fluent: English, Hindi, Gujrati

References available upon request

Working at the On Air Production, OAP department at VH1 India was an incredible experience for me as I was able to practice us-ing Illustrator and was able to learn a few tricks on After Effects whilst making an ID for the VH1 logo formation. The ID was based around the idea of a rubik cube explosion. I was in charge of the look, feel and sound and that great responsibility and added pressure helped me create something I am proud of.

I also worked on creating new Aston Bands (where the artist information is shown during music videos). I drew inspiration from origami and folded paper. The large image on the left is my graphic for the ‘Explode ID’, above you can see images of the Aston band idea and on the left you can see my Illustrator canvases.

Client: Yas MarinaDescription: logo option

يــاس ماريـــناYAS MARINA



Y A S M A R I N A

Client: Yas MarinaDescription: Stationery

Full Name

tel: +9714 000 0000

Fax: +9714 000 0000

email : [email protected]

www.yasmarina.com

Title

YAS MARINA tag line



tel: +9714 000 0000Fax: +9714 000 0000

email: [email protected]

YAS MARINA tag line

tel: +9714 000 0000Fax: +9714 000 0000

email: [email protected]


Client: Yas MarinaDescription: logo option




VIDEO

The film opens on a 22-year-old guy staring at his wall with tonnes of photos of cars. You see him flipping through another car magazine and tearing a page and putting another one on the wall. You see him looking at the options in a very confused way.

Cut to a young guy in his mid 20s at a store, trying out different sunglasses and is unable to make up his mind. You see a sales guy holding ten in his hand. The young guy looks very confused.

Cut to a young woman in her late 20s, at a Nail Spa and staring endlessly at the choice of nail colors. The lady looks very confused.

Cut to a shot of a family in a supermarket,

In contrast, you see them aimlessly filling up their shopping trolley.

Super fades in: If only we would give as much attention to what goes inside us.

You see a zoomed in shot of the GDA label.

Cut to zoomed in shots of the GDA label on different products.

Cut back to the supermarket where the mother turns and picks up a product, adjusts her glasses to clearly read the GDA label.

Super: Pay attention to what goes inside too. Take a moment to read the GDA label.

AUDIO

Very evocative music.

If only we would give as much attention to what goes inside us.

With the new Guideline Daily Amount label on most products, you can now find out how much calorie and key nutrients is inside your favourite foods and drinks.

So you can enjoy the right amount for yourself, and your loved ones!

Pay attention to what goes inside too. Take a moment to read the GDA label.

Food needs your attention too.

TVC Duration: 45 secsLanguage: English

Wunderman is part of the WPP and working for such a large agency was a wonderful and enriching experience. The page on the left is an identity design that I designed for Yas Marina, Abu Dhabi along with the stationary. It was for a pitch and my design helped win the pitch as it was selected by the client.

This page features the works I did for Mars (Gal-axy). Above is the idea that I came up with for a TVC to promote the introduction of the GDA label in the Middle East. I was also instrumental in creating a Ramadan inspired wrapping paper for Galaxy Jewels. The image over layered on top is the graphic I designed for the freezer inspired by melting ice cream with caramel.

GET READYFOR THE

BIGPUSH

GET READYFOR THE

BIGPUSH

The Landmark News is a Landmark Group publication. All the contents

including text, photographs, graphics, logos etc published in this newsletter

are the property of the Landmark Group and cannot be reproduced in any

manner or medium without prior permission.

For internal circulation only.

C O N T E N T S

About us

Celebration Cakes

Sculpted Cakes

Wedding Cakes

Designer Cakes

Girls Speciality Cakes

Boys Speciality Cakes

Cupcakes

Cookies

Desserts

Pg00

Pg00

Pg00

Pg00

Pg00

Pg00

Pg00

Pg00

Pg00

Pg00

D E S I G N E R C A K E S

1. Designer Shoes and bags are truly special and ex-pensive gifts to amazing ladies. Here at Sweet Lane, these designer treats can be eaten. These LV Shoes is made in sugar candy and cake is chocolate flavored.

2. This absolutely stunning LV Tivoli style bag is truly a wonderful present to someone special for any oc-casion! The bag handles are made out of sugar paste and everything is edible.

3. Nothing is more special than giving someone a handcrafted treat of her fave shoe brand on her 18th birthday. What makes it more special is that her guests can eat it, too!

4. Another extraordinary gift for a birthday cel-ebrant who loves branded shoes. Exquisite, isn’t it?

5. An exquisite vanilla cake with strawberry filling from a loving husband to his sweetheart! Let us be a part of your special occasion, order a cake from us!

6, Hermes bags are said to be handmade and every intricate detail is given utmost attention. So as this Hermes Birkin bag cake. Bag is made of gumpaste and box is iced in buttercream. Cake flavor is red velvet.

2.

6.

4.3. 5.

HOW TO ORDER:

E [email protected] W sweetlanecakes.blogspot.comT 04-3443633

CANDELITE New confectionery store

Get ActiveHow to beat diabetes

LANDMARK GROUP LAUNCHES STEVE MADDEN

Issue 21

Always dynamic and ever-evolving, the editorial team is pleased to present Issue 20 Landmark News. We thank all our contributors and every concept and territory for their support in helping us put the newsletter together. We welcome your feedback and suggestions to make Landmark News even more engaging, so please do contact us.

[email protected]

EDITORIAL NOTE

CHAIRMAN’S MESSAGE

Editorial Team

Alexandra Shulan (United Kingdom)Emmanuelle Alt (France)Daniela Falcão (Brazil)Franca Sozzani (Italy)Angelica Cheung (China)Victoria Davydova (Russia)Kirstie Clements (Australia)Christiane Arp (Germany)Myung Hee Lee (Korea)Priya Tanna (India)Elena Makris (Greece)Seda Domaniç (Turkey)Mitsuko Watanabe (Japan)Rosalie Huang (Taiwan)Eva Hues (Mexico & Latin America)

CONTENTS

Pg 00

Pg 00

Pg 00

Pg 00

Chairman’s Message Landmark Group celebrates its journey to a 1000 outlets.

In focus Candelite – Landmark Group’s new snacks and confectionery retail concept

Cover storyGet Active to Beat Diabetes

Spotlight Praveen Bhatnagar CEO – Hotels & Wellness

Special Feature Landmark Group celebrates its journey to a 1000 outlets.

Territory Newsdummy text here please

Pg 00

Pg 00

Dear Colleages,

Facestrum voleste ndenihiciis vellat magnimusda voles mo evere, volorem eost, qui con pratem qui volendi quia quam doluptat volorum ligendaerum eaquia verum nis aut optati odi tem. Itae nonseris exerore dolupid ellest, comnis sum sum esed moste nis etum reriae. Cae plaborupta nosam quae eum quatio.

Imincia consequ iderumet dolore volorrovit asit faccatur aut fugitium ut quam, qui con cum lis ulpa volupicitium ipsam qui si blabo. Et ratem et, que moluptatiur, serrovit que aut voluptas sundunturem rem fuga. Nam nonem ius con eost, voluptis pedit versped que cum faceper uptaspedis volut adi te pro cori que volum voluptatinci dolorum a cum, cus.

Bitiossunt, sin repudi ut aut lab ipsam, cum explaborest remo denis etur sero desedio iscium quis aute net ad mo tet dipsus erum vellaciis sitatiore pliquibusame ipsa quam fugiaepraera nonsequi testiam illaborem eossinum ratiuaudis doluptatem volut poreperumqui dolupta turibus.

God Bless,

The Landmark Group has been a pioneer in fashion footwear retailing in the Middle East & India. With a host of international franchise brand names under its portfolio, such as Kurt Geiger, Valencia, Via Uno, Ecco, Pablosky, Carpisa, Fabi, Loriblu, Dumond, etc; the Group has established itself as an industry leader in the footwear segment. Over the last quarter, the Group has added yet another feather in its cap, with the acquisition of the Middle East retail franchise for Steve Madden, America’s most popular shoe designer.

0504

“Last summer, my husband, Tony, and I were at a neighbourhood barbecue when he launched into a story about one of the contractors who’d worked on our house,” says Suzanne Man, who has been married for 18 years. “We found the guy passed out in our basement one day, surrounded by empty beer Steve Madden, a fashion footwear brand from the U.S. is the ninth br and to fall under the umbrella of the Shoe M art International footwear division. The company has ambitious plans for the brand. Positioned as a bridge between hi-street and luxury, the brand will target women between 16-40 years and will offer a cutting-edge range of fashion forward, of-the moment designs across footwear and a v ariety of accessories.

Confident in making the br and a success, the Group has already opened Steve Madden stores at The Dubai Mall and Mall of the Emirates in the UAE. By the end of the month S teve Madden stores will open four more stores, including stores in Al Wahda Mall and Centrepoint Marina in Abu Dhabi, Al Jimi Mall in Al Ain, UAE and Asmakh Mall in Qatar. Manu Jeswani, CEO - Shoe Mart said, “Landmark Group is excited to bring S teve Madden to the Gulf as the desi gner intended. Ranges are upto-date with Steve Madden’s signature lines, and the Group has invested a lot into the new store layouts to ensure that they match the high energy of the U.S stores. Initial response to the brand has exceeded all expectations and we are very confident that the brand’s phenomenal success in the U.S will be echoed here in the UAE and surrounding markets”.

The lavish launch party held at the Westin Hotel Mina Seyahi, Dubai, featured an exciting w providing guests with an oppor tunity to view the Spring/Summer 2011

Left to Right: Maria Gonsalez, Martin Luther, Mary Johns

Left to Right: Maria Gonsalez, Martin Luther, Mary Johns

Landmark Group launches

STEVE MADDEN

WHAT INSPIRES ME IS WHAT I SEE PEOPLE WEARING ON THE STREETS – FROM NEW YORK AND BEYOND. I GET MY IDEAS AND INSPIRATION FROM POUNDING THE PAVEMENT ALL OVER THE WORLD. THE .SIDEWALKS ARE MY RUNWAYS

Steve Madden

collection. The Steve Madden team flew down to Dubai to be part of the launch celebrations. Gabriella Weiser, Marketing Director, Steve Madden U.S, said, “This is an exciting time for Steve Madden and we are delighted to have a formidable trusted local partner in Landmark Group to ensure the brand’s success. SteveMadden himself explains that his inspiration comes from pounding the pavement all over the world. The Gulf represents a very fashionconscious, youthful and important market, with a lot of growth potential for the brand”. In 1990, Steve Madden founded the namesakebrand in his hometown of New York City. Swiftly following his intuition, Madden began creating the next big trend, anticipating consumer needs and subsequently delivering collections that were both cutting-edge and highly saleable. In his New York-based factory, Madden channeled lot of growth potential for the brand”.

In 1990, Steve Madden founded the namesakebrand in his hometown of New York City. Swiftly following his intuition, Madden began creating the next big trend, anticipating consumer needs and subsequently delivering collections that cuchanneled.

Cover Story

These pages feature more work that I did during my summer internship at Wunderman. The left page features graphics that I did for Mashreq Bank’s campaign ‘The Big Push’.

This page (from left to right) features @home emailers, Sweet Lane brochure design and Landmark group’s newsletter design, above. The Landmark group’s newsletter was also for a pitch and again, my design helped win the pitch for Wunderman.

As a young girl growing up, it was always my dream to be featured in Vogue, but as I grew older I discovered that instead of being featured in Vogue I could work for them. The experience at Vogue was my first experience with publishing and print.

Working in the art department was fantastic experience as I worked directly under the Art Director on the October issue, which is their largest issue as it is their anniversary issue. I was in charge of laying out all the RSVP pages. Above are the scans of my first printed work as well as my letter of recommendation.

Acceptance, Respect and Love these are the three words that SFS, Special Families Support Group stand for (www.sfs-group.net). The basic idea behind the logo was to use three smiley faces to represent each motto because you can’t love somebody unless you accept them for who/what they are. So it is essentially three people in the world together, you notice the smile, not the tilt which symbolizes the special person.

The support group stared in 1999 and this was the first brand identity that I ever designed. People have now begun to associate SFS with three simple, yet effective smiley faces.

SFS has branched well beyond of the UAE and now touches lives in Bahrain, Chennai, Mumbai... The poster on the left is the latest graphic work that I designed for their upcoming play.

like a ‘J’. On the back of my stationary and the inside lining of my envelope is an abstract representation of crumpled and stacks of paper. I used this as I wanted to show how the paper clip in the front is man-aging and holding all these pieces to-gether, a metaphor of how I am a good multi-tasker, much like the paperclip.

The logo is inspired by a paperclip because I liked the metaphor behind its symbol. Its main function is to link papers together in a simple and effective manner. I added a drop shadow to the monochrome logo to add a bit of depth and to make it look more realistic. Rather designing a regular paperclip, I simplified it to look

PRO

DU

CED

BY

AN

AU

TOD

ESK

ED

UC

ATI

ON

AL

PRO

DU

CT

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

PRO

DU

CED

BY A

N A

UTO

DESK

EDU

CA

TION

AL PR

OD

UC

T

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Uchi means home in Japanese but the word directly translates to inside. The theme of my exhibition concept for uchi is to create the illusion of a Japanese home within the gallery space, which is split into 4 main sections: the Zen garden, the porch, the living space and ‘enlightenment zone’. The main idea for the viewers to experience life in a Japanese home from the ‘inside’ of the Design Museum, but the lighting will increase as viewers move towards the end of the exhibition where there will be a light installation in the ‘enlightenment zone’ - a place where viewers can meditate and reflect.

The logo is constructed out of a circular repetition pattern which represents the pattern made using a Zen rake in sand. The four circles interlink to outline the shape of a flower that symbolizes nature, tranquility, symmetry and peace. The beige colour on the bottom circle is the Japanese word uchi.

Jenai KavaranaUchi Exhibition [email protected] Museum LondonShad Thames, London SE1 2YD020 7403 6933

Jenai KavaranaUchi Exhibition [email protected] Museum LondonShad Thames, London SE1 2YD020 7403 6933

05/09/2011 - 05/10/2011

Left Page: The main task for this project was to make sure that I visually represented the three genres of Shakespeare plays and showed the audience that they have been adapted into modern day settings. I instantly thought of how the genres would make the audience feel and decided that using X-Rays was the most suit-able way of showing how the comedies affect your mood (smile), histories are about bones (Archaeology) and memory (brain) and Tragedies hit you right at the heart (chest). The rest of the poster has a very simple and minimalist layout. I referred to the Barbican branding guidelines and used their font, spacing, sizes etc.

This Page: DK’s sales have been dropping drastically which made them think towards adapting their brand with the current technologies. HumanBio for iPad10 would just be pushing their information a step further allowing readers or should I say ‘explorers’ the freedom to focus on certain parts of their bodies by simple pointing towards it or zooming in on the hologram of the human body with the DK HumanBio for iPad10 (using a motion sensor like the Xbox Kinect ). The main idea is to use all your senses to learn and expe-rience the human body by cutting parts open, zooming in, revealing layers and hearing what it actually sounds like inside us. It is a sleek way of accessing all the relevant and up-to-date information about the human body, diseases and maybe even possible cures and treatments.

When the brief for the three dimensional type project was handed to me, I was so eager to start the project... making our favourite song lyrics three dimensional was initially a very daunting task but once I chose the lyrics from Queen’s Bohemian Rhapsody, everything just fell into place. The reason I chose these par-ticular lyrics, is because I have fond memories associated with this song, especially with the lines: “Galileo, Galileo, Galileo figaro magnifico!”.

The concept for this project was to create a shadow with the type, so I used foam board and card to make the letters stand up and a strong light to create the shadows. The ascending font size and the narrow light is meant to represent the telescopic shape.

There are innumerable health benefits of eating meat, to say, for example, it serves as a fabulous source of high quality proteins, which a single vegetarian food is not able to provide. It contains all the essential amino acids that the body requires.

Being a vegetarian is a choice... Make the right one.

For more information, visit www.vegsoc.org

Animals are my friends...and I don’t eat my friends.I’ve been a vegetarian for years and years. I’m not judgemental about oth-ers who aren’t, I just feel I cannot eat or wear living creatures.



Being a vegetarian is a choice... Make an informed one.


Vegetarian vs. Non-Vegetarian12.40

If slaughterhouses had glass walls the whole world would be vegetarian. The human body has no more need for cows’ milk than it does for dogs’ milk, horses’ milk, or giraffes’ milk.

Vegetarian - that’s an old Indian word meaning lousy hunter. I think that if a person wants to re-main vegetarian, they’re just going to have to go hungry.



If slaughterhouses had glass walls the whole world would be vegetarian. The human body has no more need for cows’ milk than it does for dogs’ milk, horses’ milk, or giraffes’ milk.



Vegetarian - that’s an old Indian word meaning lousy hunter. I think that if a person wants to re-main vegetarian, they’re just going to have to go hungry.

The page on the left has examples of the Vegetarian Society’s current cam-paign... Right, how the campaign ac-tually works. As you can see they are pretty grey and boring, there is noth-ing exciting about them, even the text which says:

” Every lunchtime I order pie and two veg, and until now I had absolutely no idea. Thanks to the Vegetarian Society, I now know that fish are not vegetables. Vegetarians don’t eat animals, birds or fish. To find out more contact the Veg-etarian Society on 0161925200 or visit www.vegsoc.org/fish”

The adverts are unoriginal and are aes-thetically not pleasing either... My con-cept for a new adverts for the vegetarian society feature opinion filters with over-laid green and red text with opinions and facts about being a vegetarian and the harmful effects of non-vegetarians such as factory farming. It could be applied in a magazine/billboard/leaflet/website etc. Liz said she was very impressed with this idea and would actually con-sider using this campaign provided it isn’t too expensive.





The Vegetarian Society of the United KingdomRegistered Office: Parkdale, Dunham Road, Altrincham, Cheshire, England WA14 4QG Registered Charity no. 259358 Registered company no. 959115

HomeAbout UsLatestLifestyleFoodInfoCordon vertVeg approvedYoung veg

Click on the animls to find out about factory farming

Support us

ContactPrivacy

SearchThe Vegetarian Society of UK

The Vegetarian Society of the United Kingdom is the oldest vegetarian organisation in the world. It is an educational charity promoting understanding and respect for vegetarian lifestyles.. Read More >

Vegetarian - that’s an old Indian word mean-

ing lousy hunter. I think that if a person wants to remain veg-etarian, they’re just going to have to go

If slaughterhouses had glass walls the whole

world would be vegetar-ian. The human body has no more need for cows’

milk than it does for dogs’ milk, horses’ milk,

or giraffes’ milk.

Being a vegetarianis a choice...

MAKE THE RIGHT ONE




Support us

ContactPrivacy










MAKE THE RIGHT ONE




Support us

ContactPrivacy










MAKE THE RIGHT ONE




Support us

ContactPrivacy









hungry.


MAKE THE RIGHT ONE




Support us

ContactPrivacy










MAKE THE RIGHT ONE




Support us

ContactPrivacy










MAKE THE RIGHT ONE




Support us

ContactPrivacy









hungry.


MAKE THE RIGHT ONE




Support us

ContactPrivacy









hungry.


MAKE THE RIGHT ONE




Support us

ContactPrivacy










MAKE THE RIGHT ONE




Support us

ContactPrivacy










MAKE THE RIGHT ONE




Support us

ContactPrivacy









hungry.


MAKE THE RIGHT ONE




Support us

ContactPrivacy









hungry.


MAKE THE RIGHT ONE


















We were asked to research a sub-topic of anything to do with ‘The Way We Eat, so being a vegetarian I immediately decided to research Vegetarianism... I looked at the reasons why people choose to become a vegetarian includ-ing: spiritual, religious, health and moral. When I was asked to come up with my own brief for this project I decided to look at the UK’s Vegetarian Society and ask them if they had any design require-ments. However, as they are not too active within the society I decided to re brand the society as I feel the logo, web site and advertisements do not suit the motive behind the society.

I was in touch with the founder of the society, Liz and she was a great help as she gave me constant feedback on the designs I was sending her - it was like working with a live client. This page shows the various logo options I sent to Liz, she replied back saying that the Vegetarian Society of the UK is focused more on the letter ‘V’ rather than ‘VS’ and she liked the logo above as she feels the curve of the V with that font was most similar to their existing logo. She liked the use of the strong green and the leaf pattern which immediately tells the audience it is green, eco-friend-ly and a vegetarian society compared to their rather ambiguous current logo.

Business card design

being a vegetarian is a choice...we just hope you’re making the right one.

vegetarian society of londonwww.vegsoc.org

VEG vs. NON VEGIt’s a choice.

Make the right one.





v v being a vegetarian is a choice...

we just hope you’re making the right one.


v vThis ‘greater than / less than’ idea was the other advertising campaign that I sent to the Vegetarian Society... The feedback that I received for this cam-paign was not pleasant as Liz felt that this could be perceived as ‘non-vege-tarians are stronger/better than vegetar-ians’ .

This was not the motive behind the concept, the basic idea behind this was the use a simple mathematics term that we are all familiar with - the crocodile mouths and make them go head to head as there is a huge debate regard-ing the contentious issue of the reasons behind being a vegetarian, its health benefits moral value etc.With both campaigns I wanted to audi-ence the get the idea that being a veg-etarian is a choice as I didn’t want to oppose anything onto them however, I hope they make the ‘right/green choice.

Researching the different reasons people convert to vegetarianism such as religious, health and moral lead to the Vegetarian Society of London. As I was in contact with Liz, the founder of the society I decided to help them out by re branding them. She said that as their current logo focused on the letter V, inspired by the universal symbol of vegetarianism. I used a bright green leaf background as it immediately spells out a green, eco-friendly and vegetarian society as opposed to their rather ambiguous current logo.

The greater than/ less than idea was inspired by the great debate of vegetarianism vs. non-veg-etarianism. I used a simple mathematical term we are all familiar with but I added a subliminal message with the colours. We tend to associ-ate red with wrong and green with right so on some level this should affect the way the audi-ence perceives the campaign.

The second campaign I came up with used opinion filters to portray both sides of the story in an innovative way. The green text is the vegetarian opinion and the red is the non-veg-etarian. Both texts are overlaid on each other and depending on the opinion the audience is interested in they can use a filter.

www.vegsoc.org


As I was re branding the Vegetarian Society it was important for me to re-design their letter head and envelope. I started by de constructing a regu-lar envelope and looking at the way it folds and fits together, which is when it dawned on me that by making the envelope and the letter head two differ-ent entities I was wasting paper and as the Vegetarian Society wants has many ‘green’ initiatives I came up with a de-sign for the letter head and envelope that is double sided which enables them to use just one sheet of paper for the two purposes.

I would envision this paper to be recy-cled paper, maybe with a slight texture. These pages show the front and back net of this design.




v v being a vegetarian is a choice...

we just hope you’re making the right one.


v vThis ‘greater than / less than’ idea was the other advertising campaign that I sent to the Vegetarian Society... The feedback that I received for this cam-paign was not pleasant as Liz felt that this could be perceived as ‘non-vege-tarians are stronger/better than vegetar-ians’ .

This was not the motive behind the concept, the basic idea behind this was the use a simple mathematics term that we are all familiar with - the crocodile mouths and make them go head to head as there is a huge debate regard-ing the contentious issue of the reasons behind being a vegetarian, its health benefits moral value etc.With both campaigns I wanted to audi-ence the get the idea that being a veg-etarian is a choice as I didn’t want to oppose anything onto them however, I hope they make the ‘right/green choice.



VEG vs. NON VEGIt’s a choice.

Make the right one.


10:00 AMiPad

Vaccine Schedule

Vaccine Care

Vaccine Schedule

Profile

7

Choose and Book

Book/Change/Cancel Appointments. If you are unable to login, please contact your GP practice.

If you need assistance choosing your clinic, booking, changing or canceling your appointment call the ‘Choose and Book’ Appointments Line. Phone: 0345 60 88 888 / Textphone: 0458 50 22 500

Login

NHS Number:

Year of Birth:

Password:

Upcoming VaccinesElizabeth’s next vaccines are

between 12 and 13 months. Would you like to schedule an appointment?

NowLater

Vaccine Information

Thermometer

Discuss

Media

i

Wednesday, March 21, 2012

10:00 AMiPad

Thursday 12th July

Back

12:00

12:20

12:40

13.00

13.20

13:40

14:00

14:20

14:40

15:00

15:20

15:40

Vaccine Schedule

Vaccine Care

Book an appointment

Profile

7


When would you like to book an appointment?

> Evening

7 Available

> Evening

12 Available

> Evening

12 Available

> Afternoon

08 Available

> Morning

12 Available

> Afternoon

12 Available

> Morning

12 Available

> Evening

12 Available

> Afternoon

12 Available

> Morning

12 Available

> Evening

12 Available

> Afternoon

12 Available

> Evening

12 Available

> Afternoon

12 Available

> Morning

12 Available

> Evening

12 Available

> Afternoon

12 Available

> Morning

12 Available

Tuesday 10th July Wednesday 11th July Friday 13th July

Saturday 14th July Sunday 15th July Tuesday 17th July

Thursday 12th July

Back

12:00

12:20

12:40

13.00

13.20

13:40

14:00

14:20

14:40

15:00

15:20

15:40

Vaccine Information

Thermometer

Discuss

Media

i


10:00 AMiPad

Add New Profile


10:00 AMiPad

Profile

Vaccine Schedule

Vaccine Care

7

Height: 76 cm

Weight: 14 lbs

Blood Group: AB+

DOB: 10th July 2011

Sex: Female

Name: Elizabeth Smith

NHS Number: 098765479

Local NHS: City of Westminister, London

Vaccination Record: Not up to Date

Profile: Elizabeth Smith

Vaccine Information

Thermometer

Discuss

Media

i


10:00 AMiPad

Add New Profile

Q W E R T Y U I O P

A S D F G H J K L return

Z X C V B N M Q

.?123 .?123

!,

?.

Cancel Login

Elizabeth Smith

10th July 2011

[email protected]


10:00 AMiPad

Vaccine Planner


10:00 AMiPad

Vaccine Schedule

Vaccine Care

Vaccine Schedule

Profile

7

Choose and Book

Book/Change/Cancel Appointments. If you are unable to login, please contact your GP practice.


NHS Number: 098765479

Year of Birth: 2011

Password: ********* Login

Vaccine Information

Thermometer

Discuss

Media

i


10:00 AMiPad

Vaccine Schedule

Vaccine Information

Thermometer

Discuss

Media

7

iVaccine Care

Profile

Vaccine Care

All information in this chart is correct as of January 2012.The recommendations made are based on what you have told us and do not constitute medical advice. You should always talk to an appropriate health professional about immunization. If your child has a long term chronic condition or has no spleen, they may need extra immunizations. As a result this schedule only applies to those who need routine immunization. In other cases you should consult your doctor or nurse directly.

Vaccine Timetable Vaccine Information Side Effects Next Steps

2 Months 3 Months 4 Months

12-13 Months 40 Months 13-18 Years

DTaP/IPV/Hib vaccine: Protects against diphtheria, tetanus, pertussis (whooping cough), polio and Haemophilus influenzae. (Third dose)

MenC vaccine: Protects against Meningococcal group C, a type of bacteria that can cause meningitis and septicemia. (Second dose)

Pneumococcal vaccine: Protects against pneumococcal infection, which can cause diseases such as pneumonia, septicemia and meningitis. (Second dose)

DTaP/IPV/Hib vaccine: Protects against diphtheria, tetanus, pertussis (whooping cough), polio and Haemophilus influenzae. (Second dose)

MenC vaccine: Protects against Meningococcal group C, a type of bacteria that can cause meningitis and septicemia. (First dose)

DTaP/IPV/Hib vaccine: Protects against diphtheria, tetanus, pertussis (whooping cough), polio and Haemophilus influenzae. (First dose)

Pneumococcal vaccine: Protects against pneumococcal infection, which can cause diseases such as pneumonia, septicemia and meningitis. (Third dose)

DTaP/IPV booster vaccine: Tops up the protection against diphtheria, tetanus, pertussis (whopping cough) and polio. (Booster dose)

MMR vaccine: Protects against measles, mumps and rubella (First dose)

Td/IPV booster vaccine: Tops up the protection against tetanus, diphtheria and polio (Booster dose)

Hib/MenC booster vaccine: Protects against Haemophilus influenzae type B (Hib) and Meningitis C. (Booster dose)

MMR vaccine: Protects against measles, mumps and rubella (First dose)

Pneumococcal vaccine: Protects against pneumococcal infection, which can cause diseases such as pneumonia, septicemia and meningitis. (Third dose)


10:00 AMiPad

Vaccine Schedule

Vaccine Care

Book an appointment

Profile

7


What would you like to book an appointment for?

Vaccine Post - Vaccine GP / Pediatrician Specialist

Vaccine Information

Thermometer

Discuss

Media

i


10:00 AMiPad

Vaccine Schedule

Vaccine Information

Thermometer

Discuss

Media

7

iVaccine Care

Profile

Vaccine Care


iPad Thermometer

Make sure you check your child’s temperature every couple of hours. Place on child’s forehead


10:00 AMiPad

Vaccine Schedule

Vaccine Information

Thermometer

Discuss

Media

7

iVaccine Care

Profile

Vaccine Care


iPad Thermometer

Make sure you check your child’s temperature every couple of hours.

Take a Video

If your child does get a seizure, make sure you record it so that your Doctor can see what kind of seizure your child has had.

Use this tool to record your child sleeping (will only start recording when there is a movement). If there is something to worry about the app will alert you.

Take a Picture

If your child get a rash, please take a photo of it and send it directly to your GP.


10:00 AMiPad

Vaccine Schedule

Vaccine Information

Thermometer

Discuss

Media

7

iVaccine Care

Profile

Vaccine Care



10:00 AMiPad

Vaccine Schedule

Vaccine Information

Thermometer

Discuss

Media

7

iVaccine Care

Profile

Vaccine Care

Hib/MenC Booster

How does a booster work?

The Hib/MenC booster contains components of the bacteria that cause the diseases it protects against.

If your child has had vaccinations against these diseases before, the boosters increase their immunity to protect them in the future.

If your child comes into contact with these germs, the antibodies their body produces after vaccination will fight the infection to stop the disease taking hold.

IntroductionThe Hib/MenC vaccine boosts your child's protection against two different diseases:• Haemophilus influenzae type b (Hib)• Meningitis C (MenC) infections• Hib and MenC infections are both serious and can

both cause meningitis (infection of the membrane surrounding the brain) and septicaemia (blood poisoning).

Who should have itThe Hib/MenC is a booster vaccination given to children shortly after their first birthday (see Hib/MenC - when it is needed).It boosts the protection your child gets from the first course of Hib vaccine when they are 8, 12 and 16 weeks old (see the Health A-Z topic about DTaP/IPV/Hib), and the MenC vaccine when they are 12 and 16 weeks (see the Health A-Z topic about MenC vaccination). This boosted immunity lasts into adulthood.

About the vaccineThe Hib/MenC vaccine is inactivated. This means it does not contain any live organisms so there is no risk of catching the diseases against which it protects.There is no mercury (thiomersal) in Hib/MenC.

How effective is this vaccine?The Hib/MenC booster is highly effective and protects



10:00 AMiPad

Vaccine Schedule

Vaccine Information

Thermometer

Discuss

Media

7

iVaccine Care

Profile

Vaccine Care


Very Common Common Rare Very Rare

More than 1 child in 10 having the vaccine experiences the following:• Pain, redness

or swelling at the site of the injection

• Fever (temperature of 38°C or above)

• Irritability• Loss of appetite• Sleepiness

Uncommon side effects are:• Crying• Diarrhea• Being sick• Feeling

generally unwell

• Fever of 39.5°C or above

• A skin rash is a rare side effect.

• Severe allergic reactions can also happen with any vaccine, but they are extremely rare.

• The people who give vaccinations are trained to deal with severe reactions and children recover completely with treatment.

• If your child has a fit, call your GP or an ambulance immediately.


Vaccine Care is a part of the NHS Choices website where parents are able to access lots of information about vaccines and post vaccine care, however very few parents are actually aware of the dangers of vaccines and blindly trust the medical industry without blinking an eye. My sister was injured after her DPT vaccine and so I designed this app to help parents with a step by step guide on vaccine care.

Families are able to load information about all their children. Depending on their medical his-tory and age the vaccine schedule reminds par-ents to take their children for booster vaccines and even lets them book appointments at their local NHS using the app. There is all the relevant information about each vaccine with photos and videos for those who prefer visual data.

Post vaccine care: once the parents have taken their children to get their vaccines the app al-lows you to check their temperature regularly, to click and send photos of any unusual rashes directly to your clinic and also takes videos of your child whilst sleeping (triggered with any extra movement) and alerts you if your children is getting a febrile convulsion (email/phone/alarm).

With the current rise of social media and web forums this app also allows you to discuss each vaccine with other parents using a video con-ference and doctors around the globe so that parents are able to make an informed decision before vaccinating. There is also a written forum for those who prefer written rather than verbal communication.

Jenai Kavarana © 2009-2012

Graphic for Media DesignInformation Design Pathway

University of Arts LondonLondon College of Communication

jenaiportfolio.tumblr.com

Date post:	12-Mar-2016
Category:	Documents
Upload:	jenai-kavarana
View:	220 times
Download:	3 times

Jenai Portfolio

Documents