6 years, 14 Cities, 10,000 Members, 150+ Events

What happened?

Why start a community?

Personal Business● Learn skills

○ Presentation○ Negotiation○ Networking○ Marketing & Social Media○ Project Management ○ Content Creation○ Analytics

● Meet new people = new ideas & new opportunities

● Feel good - give back

● Sales & Marketing channel● Product advocates ● Interaction with customers and

partners● Testing & Feedback & Improving

product● Build trust● Door opener and introductions ● Monetize your network

Events

Social Media Marketing

Coaching new organizers

Communication

Analytics

Community Manager

Business Development

Online Tools for Events

● Event listing● Personal email

invitation

● Promote event ● Engagement during

event

● Event listing in group● Engagement between

events

● Posts and Articles ● Event listing● Personal email

invitation

● Own website

How?

How to monetize your network

● Find clients/partners● Affiliation: promote someone else's product● Organize a paid event ● Product development ● Investing in new startups● Exchange services● Focus groups● Product advocates● Merchandise & Products● Speaker engagements ● Recruitment

• Check out the competition• Talk with your people• Partner up• Don’t put your name on it• Egoism and altruism• Start with a bang• Regular events• Decide to do it for a long time• Use a lot of pictures and fun titles• Try new things• Measure what works, what

doesn’t

Tips & Tricks

Jenny Björklöf

Shy? You can ask questions via emailjenny.bjorklof@entanon.com

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