20
THE OF MAKING AN PRESENTED BY
THE
OF MAKING AN
PRESENTED BY
ANSWER THIS QUESTION
What is the single message you want youraudience to remember from this graphic?
Our product is a much better investmentthan our competitor's.
America’s healthcare is lagging behindthe developed world.
Albus Dumbledore was kind of a jerk.
KEEP IT CONSISTENT
Make sure every single word andgraphic communicates your message.
WORK BACKWARDS
Never start with a conclusion and thentwist your data to make it fit;
draw your conclusions from the data..
WORK WITHIN DATA YOU HAVE
Make sure your message is supportedby research that, you know, exists.
TALK TOO MUCH
Let visuals tell your story. If you tookout all the graphics and your copy still
makes total sense, you're doing it wrong.
CONSIDER YOUR AUDIENCE
ASK YOURSELF
How much do they already knowabout this topic?
How long can I expect tohold their attention?
What visual style will appeal to them?
OVERLOAD THE VISUALS
Simplify,
Simplify,
Simple.
MATCH VISUALS TO THE TONE
Not all messages and concepts canbe treated the same.
E.g. 1 in every 4 U.S. deathsis caused by heart disease
USE STYLE OVER STORY
Visual metaphors can be powerfulstorytelling tools, or they can be
incomprehensible chaos.
USE THE RIGHT CHARTS
Let's compare 3 ways to visualize thisdata about pet ownership in 5 U.S. cities.
Chicago 13%
9%
32%
21%
24%
22%
16%
19%
28%
23%
17%
Dog Cat Other
14%
27%
23%
29%
New York
L.A.
Seattle
Atlanta
USE THE RIGHT CHARTSCHART STYLE 1 PIE CHART
SEATTLE
ATLANTA
NEW YORK
L.A.
CHICAGO
DOGGIESKEY KITTY CATS OTHER THINGS
USE THE RIGHT CHARTSCHART STYLE 2 LINE CHART
SEATTLE ATLANTANEW YORK L.A.CHICAGO
Why continuous lines? So we can check petownership in New Angeles or Seattlanta?
DOGGIESKEY KITTY CATS OTHER THINGS
USE THE RIGHT CHARTSCHART STYLE 3 STACKED BAR CHART
We can compare ownership by breed, ANDtotal pet ownership between cities, all at a glance.
SEATTLE ATLANTANEW YORK L.A.CHICAGO
DOGGIESKEY KITTY CATS OTHER THINGS
Ahh, that's better
USE CHARTS ‘JUST CUZ’
Does this chart enhance yourunderstanding of the data?
USE CHARTS ‘JUST CUZ’
How about this one?What does this even mean?
USE CHARTS ‘JUST CUZ’Please, use charts responsibly.
KILL YOUR DARLINGS
Take out each part, one by one,and ask yourself:
“Does the graphic still make sensewithout this?” If it does, ditch that piece.
USE COMIC SANS
(We're looking at you too, Papyrus)
helloHELLOMY NAME IS
