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BRAZIL • USA • INDIA • INDONESIA • SCOTLAND ON FACEBOOK 2014 TOP 5 ELECTIONS
| Date post: | 06-Jan-2017 |
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BRAZIL • USA • INDIA • INDONESIA • SCOTLAND
ON FACEBOOK 2014 TOP 5 ELECTIONS
674.4MILLION
BRAZIL
272MILLION 227
MILLION 200MILLION 20
MILLION
Just these 5 elections equate to over
1 .3 BILLION INTERACTIONS
USA
INDIAINDONESIA
SCOTLAND
THE TOP 5 ELECTIONS ON FACEBOOK
674.4M48.3M
of all activeFacebook usersin Brazil54%
BRAZILIAN GENERAL ELECTION 2014
Reelected PresidentDilma Rousseff Brazilians
interactionsfrom
BRAZILIAN GENERAL ELECTION 2014
“By far the most talked about election
in the history of social networks”
“Candidates wonin states whereinteractions ledto Facebook”G1, 10.27.14
Correio Braziliense, 10.27.14
BRAZILIAN GENERAL ELECTION 2014
All presidential candidatesheld an event where they
responded live to questionsposted on their Facebook page.
FACEBOOK AS
interactionsgenerated in
response totelevised debates
over 20 MILLION
Interactions from Americans43Mof the total voter turnout52%
272MON FACEBOOK:
AMERICAN MIDTERM ELECTIONS 2014
Republicans gainedcontrol of the Senate
“Facebook is on the cusp - of replacing television advertising as the place where American elections are fought and won”
Buzzfeed, 11.9.14
AMERICAN MIDTERM ELECTIONS 2014
AMERICAN MIDTERM ELECTIONS 2014
Facebook matchedoffline voter datato target the rightaudiences with the
right messages
ENGAGEDWITH
ON ELECTION DAY
Facebookusers
27M 85Mposts aboutthe election
Interactions from Indians29M227M
ON FACEBOOK:
Interactions justabout PM Modi!75M
INDIAN LOK SABHA ELECTIONS 2014
Narendra Modi elected Prime Minister
“[A recent Indian study] suggests that social media use is now sufficiently widespread to influence the outcome of the next general election…[and] claims that among the social media spaces, Facebook users have the maximum clout.”
The Politics of Facebook (The Mint, 4.1.14)
INDIAN LOK SABHA ELECTIONS 2014
1.3M 106K
INDIAN LOK SABHA ELECTIONS 2014
A post-victory selfie fromPM Modi and his mum got
LIKES SHARES
Both Congress and the AAPcrowdsourced opinions on
Facebook for their manifestos
200M INTERACTIONS
1.35M
ON FACEBOOK:
Indonesians shared the megaphone imageannouncing the fact that they have voted
INDONESIAN PRESIDENTIAL ELECTION 2014
Governer of Jakarta JokoWidodo elected president
INDONESIAN PRESIDENTIAL ELECTION 2014
“Facebook Helps Election Committee to
Grab Young Voters”“Facebook InteractionsMore Than DoubleTweets During IndonesianPresidential Elections”
Merdeka.com, 7.11.14
Tech in Asia, 7.11.14
President Joko Widodo, better known as Jokowi,had an official page and a volunteer-driven page,
through which his volunteers reached
INDONESIAN PRESIDENTIAL ELECTION 2014
20M INTERACTIONSON FACEBOOK:
about the referendum in a countrywith only 5.3M residents?
That helps explain the
85% VOTER TURNOUT
SCOTTISH INDEPENDANCE REFERENDUM 2014
Scotland voted toremain a part of the
United Kingdom
SCOTTISH INDEPENDANCE REFERENDUM 2014
“How Facebook Shaped Scotland
Referendum”Sky.com, 9.16.14
“With likes and selfies,Yes Campaign takes the leadin Scottish referendum- on Facebook”The Independent, 9.16.14
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