India’s First Jewellery Ecommerce and Branding Marketplace.

Why JewelsNext.com? JewelsNext.com is India’s premier jewellery e- commerce portal. The

website www.jewelsnext.com provides audience with jewellery catalogues, editorial content, news, and views that are an intrinsic part of their social calendar.

Features : The homepage provides advertising opportunities for various

jewellery brands. A daily e-newsletter goes out by 10 in the morning every day except for Sunday.

Profile

A Jewellery lifestyle portal launched in the year2011. A gap filler between those who set trends andthose who actually follow them. Jewels Next's is associated with high-end eventslike the IIJS, JJS, Hyderabad gem and pearlfair, South India Jewellery show. Associated with many premium brands likeMehrasons, Cygnus, Chawla Jewellers Etc and many

more.

Who visits JewelsNext.com ?

People looking for latest trends in jewellery industry. All leading Jewellery brands, A-Grade jewelers from all over India. Jewellery buyers from all across the globe(e-commerce). Advertisers of the Jewellery and Lifestyle industry. People seeking career opportunities, job prospects in the Jewellery

Industry. People looking for Educational information in the jewellery Industry. People looking for event updates and classified listing on the jewellery Industry. People looking for comparative, standardized, hallmark and certified

jewellery.

VIEWERSHIP DETAILS

Our subscribers fall in A+ category, i.e. the premium and platinum segment.

It consists of designers, models, industrialists, golfers, corporate, hospitality& not to be missed bollywood

Falling in the age group of 18–49 years. With ample disposable income and a sense of

style.

Data Base Break-up

Database Consists of:

Entire fashion fraternity, Golfers and Sports person, Hospitality Industry, Corporate, Foreign Tourism Boards, Embassies, Bollywood and Socialites.

Business Purpose

The company aims at building an online Industry Platform for the Top Jewellery brands connecting it with a supply chain network supported by Call center sales using new media and interactivity which converges advertising mediums like TV, Print, Radio for high end targeted Brand Promotions.

Jewellery Ecommerce Facts

• In 2005, online jewellery sales in India accounted for around 4 per cent of all web-based transactions at Rs.43 crore ($9.55 million).This has grown 50%YOY.

• 71 per cent of all online jewellery purchases were made by men, well-educated, between the ages of 23 and 45, belonging to a higher income group.

• Jewellery most popular categories on EBay India with a piece of jewellery selling every five minutes

• More and more Indians are buying jewellery online for daily wear as opposed to occasion wear.

• Jewellery certification, authenticity cards and exchange-return policies are some of the innovations that brands have used to counter insecurities.

Problem-The Gap In Current Ecommerce in India• C2C Platforms - Almost all the renowned Ecommerce models in India are

C2C. i.e. Many Buyers & Many Sellers selling everything. Illustration – Indiatimes, eBay, Rediff etc. Due to which there is a lack of industry verticals of Brands to Consumer platforms

• Lack of Trust – Due to presence of low quality grey products, internet user is precarious about the placing online order. One cannot blindfold himself and trust the Platform to deliver the same product which he has ordered.

• Lack of Leadership – In India, Amazon is the second largest retailer after eBay although it hasn’t started Indian operations yet. This proves the fact that there is no clear market leader in this vertical on whom people can trust. A Team who can set the right benchmarks for the industry to which everyone can look upon, is the need of the hour.

• Failure in commitment – The average delivery time of an order to end customer on existing ecommerce website is 10-14 working days which is way beyond customer expectation. After sale issues, incorrect product description, unavailability of product & other issues add to the woes of the customer.

Bridging the gap – From customer’s perspective

• Benchmarking the industry by setting up tough service standards.

• Lead the vertical by innovation and grabbing the first mover advantage.

• Creating online shopping as an experience.

• One Stop Shop for Branded Products - A platform where user can find everything which may influence his buying decision. It includes personal recommendations, community/social buying, unbiased expert reviews, manufacturer warranty products, Genuine deals, competitive pricing, etc.

• Service as per commitment – Service is the most important part of the business. People spend online to get the products what they have actually ordered in the time span as promised to them. Good service helps in building popularity.

• User Friendly Applications - Moving from Web 2.0 to Web 3.0. i.e. customizations based on user interactions, interests and preferences in customer interactions. User friendly applications which can be used on the move & are independent of device used.

Bridging the gap – From Vendor’s Perspective

Every business has realized the importance of presence on virtual platforms. Even the brick and mortar companies want touch base with its potential customer, partners etc through these platform. Each and every business have specific goals. We would like to provide 360 degree ecommerce solutions to brands and businesses which would satisfy all their needs at one point. Which includes services like: Branding solutions. Medium for alternate sales.Bringing closer to customer by removing all the intermediate layers. Presence on social media, communities, blogs, discussion forums etc. Cross selling & up selling of products. Recommendations of their product & services to end customers. Innovation by infusing creativity in regular buying programs. E.g. Organizing quizzes, contests, loyalty system etc. Integration with ERPs of brand’s distributors to get live stock update on the website. Communication with end customers through all virtual platforms.

Features of A SHOP on JewelsNext

• Upto 200 products to be hosted on the Shop. • Header Banner on the shop & Logo on the Shop.• Photography Included. • Logistics & Supply Chain Support. • Online Marketing support. • Call Center Support on Customer management. • URL to the shop for the Advertisement.• Widget for promoting the shop on your Company websites• Comparative Shopping for your products. 

 

Feature of A BRAND on JewelsNext

• Prominence in Branding and Positioning as a Brand  on JewelsNext.

• Brand can publish upto 500 products.• The Brand can Run Campaigns on the Brand Page on

JewelsNext.• The Brand Gets a QR Code for physical advertisement 

where smart phone users can visit their brand profile easily.

• Brand can have multiple vendors selling the products on JewelsNext.

• Brand can Position the insertion with its social media profiles. For Ex; Facebook page, twitter page, LinkedIn profile, YouTube and channel and Blog   by linking it to the Brand Page on JewelsNext.

• Brand can display a Video along with each of the product it is selling on JewelsNext.

• Brand Logo is always visible on the Product page displaying the product.

• Brand can include its twitter and facebook widgets on its Brand Page at JewelsNext.

• Brand Gets a Widget to connect back its website to the Brand Presence on facebook

• Brand Can Share User testimonials on the Brand page.• Brand can list a Brand story on the Brand page.• Brand can connect an put its media room in the Brand Page.

Business Model

360 Degree Ecommerce Solutions

Deals

Discounts

Product Recommendations

Brands

Brands

Brands

Customer Interaction Marketing

Alternate Sales Support

UserInterfaceExpertReviews

Support

Services

End Users

Manufacturers

• Services

• Support

Corporate Corporate Corporate

GiftingSolutions

Employee Welfare Programs

Bulk Purchase

Corporates

360 Degree Ecommerce SolutionsBrands

• Web presence Development• Microsite Development• Plug & Play Ecommerce Platform.• White Label Solutions.• Development of Loyalty Engine for channel• - Plug & play ecommerce platforms for end

customers.• Hosting Solution.• Creative support for Campaign Designing

• Fan Club across the social networking platform.

• Building Facebook applications.• Hosting Webinars, Podcasts for users.• Associating Comic Character .• Discussions forums.• Building Bloggers network• Community Building

• Driving Sales initiative on virtual platforms - Web & Mobile .

• Presence on all the major ecommerce platform.• Driving sales through

a. Promotionsb. Traffic diversionc. Exclusive campaignsd. Contests.

• Support in liquidation.• EDI Integration with National Distributors.

• Search engine marketing• Search engine optimization.• Customer loyalty programs.• Campaign for new product launch.• Infuse creativity in regular buying programs.• SMS Campaigns• Promotion on Radio FM.• Dedicated Emailers

Social Media MarketingInteractive Marketing

Branding ServicesE-Sales on Virtual Platforms

Services to End Customers

User Interface - Web Platform

• Customer reaches the desired product in flash.

• Indices based on user behavior.• Adding new search criteria• Query support

• User Friendly navigations.• Customized user applications on the homepage.• Product Analysis.• Price Trend.• Price Alerts.• Product Recommendations based on browsing.• Competitive analysis.• Product comparison.• Expert reviews from Aggregators like Tomsharware,

Cnet.• Discount on based on buying pattern, behavioral

targeting

• Reward Points• Gift Certificates• Contests/quizzes based on user

interactions• Coupon/Reward point redemption

system.

Engagement Programs

Artificial Intelligent Search

Usability

End users

UserInteractions

Processes&

Infrastructure

Logistics

Payment Confirmation

SUPPORTCall Center

Sales SupportPromotionsMarketing

Tie up with Logistics companies/Back to Back

User Interface

Brands Websites

Corporate E-Stores

Brand Stores/

Microsites

Social Networking Applications

Mobile Platforms

Places Order

Payment GatewaySupport

Order ProcessingEngine

Credit CardDebit CardCheque/DD Cash Cards Mobile Payments

Manufacturer

ChannelEDIManual UpdatesProduct Management National

Distributor

RegionalDistributor

Resellers

ManufacturerPicks up Product for delivery from one of the channel partners based on location, availability of Product.

Credit for 15/30 Days

360 Degree Support to Manufacturers

Business EcosystemCorporates

Credit for 15/30 Days

Gifting /Bulk DealsEmployee Welfare

Programs

End Customer