The Future of Engagement
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What is AJ+?
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Why we built AJ+
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Engagement
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@AJplus @jigarmehta @kevindubouis
Overall Structure• Editorial
Production: Real Time, Context, Documentaries, Satire Distribution: App, Social
• Audience Development
• Data
• Platforms
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Social Platforms
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Real Time Building block for Engagement
@AJplus @jigarmehta @kevindubouis
@AJplus @jigarmehta @kevindubouis
@AJplus @jigarmehta @kevindubouis
@AJplus @jigarmehta @kevindubouis
@AJplus @jigarmehta @kevindubouis
@AJplus @jigarmehta @kevindubouis
@AJplus @jigarmehta @kevindubouis
@AJplus @jigarmehta @kevindubouis
Cards / Stacks
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Cards / Stacks• Cards are bite sized content
• Each card is a distinct entity
• Cards can live in multiple stacks, or on their own
• Stacks tell a story through contextualization
@AJplus @jigarmehta @kevindubouis
Art Card !
• Photos and infographics
Art Card !
• Photos and infographics
Video Card !
• Can live in multiple stacks.
Debate Card !
• Users can vote and interact
Conversation Card !
• Topical questions that spark debate
Stacks !
• Displayed in a chronological feed
UserEngagement
• The centerpiece of our product strategy
• Each piece of content offers the opportunity to interact with out users and speak
@AJplus @jigarmehta @kevindubouis
Live Demo
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https://www.youtube.com/ajplus
https://www.facebook.com/ajplusenglish
https://instagram.com/ajplus/
https://twitter.com/ajplus
#sxajplus