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    A

    Project Report

    On

    AGE GROUP INFLUENCE FACTOR FOR PURCHASING

    INURANCE POLICY

    Undertaken at:

    HDFC STANDARD LIFE INSURANCE CO.LTD.

    VALSAD

    Submitted by:

    JIGNESH P.YAGNIK

    (07MBA60)

    Guided by:

    Mr. ANIL SARAOGI

    MBA (2007-09)

    SHRIMAD RAJCHANDRA INSTITUTE OF MANAGEMENT

    AND COMPUTER APPLICATION

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    ACKNOWLEDGEMENT

    At this stage of my long educational journey, I look back and find that

    though mine is a fairly sail, it has been memorizing extravagance of

    memorable experience. At this gratifying moment of completion of my

    research problem, I feel obliged to record my gratitude to those who

    have helped me.

    I wish to convey my special thanks to Mr. Jigar desai (Branch Manager)

    and Mr. Digant desai (Sales Manager) at HDFC standard Life Insurance

    co. Ltd., who has been a constant source of inspiration and

    encouragement to me.

    I feel immense pleasure in expressing my deep sense of respect and

    indebtedness to my institute project guide, Mr.Anil saraogi, Faculty,

    Shrimad Rajchandra Institute of Management & Computer application

    (SRIMCA), Tarsadi for his valuable guidance throughout preparation of

    this report.

    I feel immense pleasure to thank Dr. B. C Patel, Director, Shrimad

    Rajchandra Institute of Management & Computer application (SRIMCA),

    Tarsadi for making available all facilities in fulfilling the requirements

    for the research work. And I also thank those who helped me directly or

    indirectly.

    Jignesh p yagnik

    (07MBA60)

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    Executive Summary

    Purpose:

    The primary purpose is to study the factor which influences the

    various age groups to buy the insurance policy.

    The life insurance market in India is an underdeveloped market.

    The penetration of life insurance products was 19 percent of the total

    400 million of the insurable population.

    Today, everyone in the world wants to secure their future. All

    wants to eliminate the risk of uncertain life. So my study is to know

    which factor influences various age groups to buy the insurance policy.

    Design/Methodology/Approach:

    The data has been collected through both primary and secondary

    data collection methods. This project report includes secondary data

    about the life insurance industry, company details, etc. Primary data

    are collected through questionnaire filled by the respondents during

    face to face interaction.

    At the initial stage the research design is exploratory because

    the research started with review of literature available on the Internet

    and in books. Based on that, the final research statement was framed.

    The subsequent research design is descriptive as it aims to describe

    the factor which influences the various age groups to buy the

    insurance policy.

    Sampling design is non-probability and sampling method is

    convenience sampling because of time and money constraints. The

    sample size consisted of 160 respondents across the population.

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    For the data analysis, various statistical tests like one sample t-

    test, independent sample t test and measures of central tendencies

    were applied through SPSS software.

    Findings

    1. 71.25% of respondents have given 1st rank to LIC; other

    insurance companies have got very less frequency in

    getting 1st rank. So we can say that LIC is at first position

    in peoples mind.

    2. 45.625% respondents preferred to invest in fix deposit.

    3. 27% of respondent have unit linked endowment plan.

    4. 95% of people prefer HDFC standard life to purchase new

    policy.

    5. 45% of people says that brand name influence them to

    buy the policy.

    6. For the age group of (18-25) return on investment is the

    most important factor.

    7. For the age group of (26-35) tax benefits is the most

    important factor.

    8. For the age group of (36-45) risk cover, transparency is

    the most important factor.

    9. For the age group of 46&above death benefit, withdrawal

    option in the policy is the most important factor.

    10. Total customer satisfaction index is 85%.

    11. The policy holder are satisfied with risk cover ,tax benefits

    safety ,transparency ,lock in period, withdrawal option in the

    policy

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    Table of content

    Sr. No. Topic Page No.

    1 INTRODUCTION

    A. Industry profile

    B. Company profile

    2 RESEARCH METHODOLOGY

    3 DATA ANALYSIS & INTERPRETATION

    4 FINDINGS

    5 CONCLUSIONS

    6 RECOMMENDATIONS

    7 BIBLIOGRAPHY

    8 APPENDIX

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    Ch-1 INTRODUCTION

    [A] INDUSTRY PROFILE

    1.1 Insurance

    Insurance is basically a sharing device. The losses to assist

    resulting from natural calamities like fire, flood, earthquake, accidents,

    etc are met out of the common pool contributed by large number of

    persons who are exposed to similar risks. This contribution of many is

    used to pay the losses suffered by unfortunate few. However the basic

    principle is that loss should occur as a result of natural calamities or

    unexpected events which are beyond the human control. Secondly

    insured person should not make my gains out of insurance.

    1.2 Classification of Insurance

    Insurance business can be divided into two broad categories, life

    and non-life.

    1. Life insurance is concerned with making provision for a

    specific event happening to the individual, such as death.

    2. Non-life is more commonly concerned with the provision for

    specific event, which affects a property, such as fire, flood, theft etc.

    1.3 Life Insurance Market

    The Life Insurance market in India is an underdeveloped market that

    was only tapped by the state owned LIC till the entry of private

    insurers. The penetration of life insurance products was 19 percent of

    the total 400 million of the insurable population. With the entry of the

    private insurers the rules of the game have changed.

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    The 12 private insurers in the life insurance market have already

    grabbed nearly 9 percent of the market in terms of premium income.

    The new business premiums of the 12 private players has tripled to Rs

    1000 core in 2002- 03 over last year. Meanwhile, state owned LIC's

    new premium business has fallen.

    The private insurers also seem to be scoring big in other ways- they

    are persuading people to take out bigger policies. For instance, the

    average size of a life insurance policy before privatization was around

    Rs 50,000. That has risen to about Rs 80,000. But the private insurers

    are ahead in this game and the average size of their policies is around

    Rs 1.1 lakhs to Rs 1.2 lakhs- way bigger than the industry average.

    The state owned companies still dominate segments like endowments

    and money back policies. But in the annuity or pension products

    business, the private insurers have already wrested over 33 percent of

    the market. And in the popular unit-linked insurance schemes they

    have a virtual monopoly, with over 90 percent of the customers.4

    1.4 Important milestones in the life insurance business inIndia:

    1912: The Indian Life Assurance Companies Act enacted as the first

    statute to regulate the life insurance business.

    1928: The Indian Insurance Companies Act enacted to enable the

    government to collect statistical information about both life and non-

    life insurance businesses.

    1938: Earlier legislation consolidated and amended to by the

    Insurance Act with the objective of protecting the interests of the

    insuring public.

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    1956: 245 Indian and foreign insurers and provident societies taken

    over by the central government and nationalized. LIC formed by an Act

    of Parliament- LIC Act 1956- with a capital contribution of Rs. 5 core

    from the Government of India. (2)

    1.5 Present Scenario

    The Government of India liberalized the insurance sector in March

    2000 with the passage of the Insurance Regulatory and Development

    Authority (IRDA) Bill, lifting all entry restrictions for private players and

    allowing foreign players to enter the market with some limits on direct

    foreign ownership. Under the current guidelines, there is a 26 percent

    equity cap for foreign partners in an insurance company. There is a

    proposal to increase this limit to 49 percent.

    The opening up of the sector is likely to lead to greater spread and

    deepening of insurance in India and this may also include restructuring

    and revitalizing of the public sector companies. In the private sector 12

    life insurance and 8 general insurance companies have been

    registered. A host of private Insurance companies operating in both lifeand non-life segments have started selling their insurance policies

    since 2001.

    1.6 GDP contribution

    With largest number of life insurance policies in force in the world,

    Insurance happens to be a mega opportunity in India. Its a business

    growing at the rate of 15-20 per cent annually and presently is of the

    order of Rs 450 billion. Together with banking services, it adds about 7

    per cent to the countrys GDP. Gross premium collection is nearly 2 per

    cent of GDP and funds available with LIC for investments are 8 per cent

    of GDP.

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    Yet, nearly 80 per cent of Indian population is without life insurance

    cover while health insurance and non-life insurance continues to be

    below international standards. And this part of the population is also

    subject to weak social security and pension systems with hardly any

    old age income security. This itself is an indicator that growth potential

    for the insurance sector is immense.

    [B] COMPANY PROFILE

    1.7History of the HDFC Standard Life

    HDFC Standard Life first came together for a possible joint

    venture, to enter the Life Insurance market, in January 1995. It was

    clear from the outset that both companies shared similar values and

    beliefs and a strong relationship quickly formed. In October 1995 the

    companies signed a 3 year joint venture agreement.

    Around this time Standard Life purchased a 5% stake in HDFC,

    further strengthening the relationship.

    The next three years were filled with uncertainty, due to changes

    in government and ongoing delays in getting the IRDA (Insurance

    Regulatory and Development authority) Act passed in parliament.

    Despite this both companies remained firmly committed to the

    venture.

    In October 1998, the joint venture agreement was renewed and

    additional resource made available. Around this time Standard Life

    purchased 2% of Infrastructure Development Finance Company Ltd.

    (IDFC). Standard Life also started to use the services of the HDFC

    Treasury department to advise them upon their investments in India.

    Towards the end of 1999, the opening of the market looked very

    promising and both companies agreed the time was right to move the

    operation to the next level. Therefore, in January 2000 an expert team

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    from the UK joined a handpicked team from HDFC to form the core

    project team, based in Mumbai. Around this time Standard Life

    purchased a further 5% stake in HDFC and a 5% stake in HDFC Bank.

    1.8 Incorporation of HDFC Standard Life Insurance Company

    Limited

    The company was incorporated on 14th August 2000 under the

    name of HDFC Standard Life Insurance Company Limited.

    Their ambition from the beginning was to be the first private

    company to re-enter the life insurance market in India. On the 23rd of

    October 2000, this ambition was realized when HDFC Standard Life

    was the first life company to be granted a certificate of registration.

    HDFC are the main shareholders in HDFC Standard Life, with

    81.4%, while Standard Life owns 18.6%. Given Standard Life's existing

    investment in the HDFC Group, this is the maximum investment

    allowed under current regulations.

    HDFC and Standard Life have a long and close relationship built

    upon shared values and trust. The ambition of HDFC Standard Life is tomirror the success of the parent companies and be the yardstick by

    which all other insurance companies in India are measured.

    All information and material on this site are provided on an "as

    is" basis, and are without guarantees or warranties of any kind,

    express or implied. Furthermore, any ideas and/or information

    provided or gained from this site would not necessarily reflect the

    views of HDFC Standard Life or its directors or employees. You are notpermitted to modify copy, reproduce, upload, post or distribute in any

    way any material from this site unless expressly permitted by HDFC

    Standard Life.

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    The materials and/or information available or obtained

    at/through this site is/are not guaranteed or warranted in terms of

    completeness, correctness, accuracy, reliability or otherwise

    howsoever by HDFC Standard Life or its directors or employees.

    The information obtained at/or through this site is not and should

    not be construed as an offer for a policy or any other assistance. The

    terms and conditions on which the policies are sold by HDFC Standard

    Life are subject to changes from

    Time to time depending on various factors. While the site may be

    updated with changes

    Periodically, HDFC does not guarantee that this site reflects the

    latest amendments/ information at all times or at any time. The terms

    and conditions are also largely dependent on the prevalent IRDA

    Regulations. HDFC Standard Life does not guarantee that this site is

    complete or accurate in its information content as regards the above.

    1.9 Customer service

    Claims

    We understand that bereavement can be difficult to deal with,

    especially when you have to arrange for all the formalities in case of

    insurance claims.

    At HDFC Standard Life we lend a helping hand by enabling faster

    settlement of claims and help the family financially at the time of

    distress

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    To help you arrange the documents we have drawn up a list of

    documents that you may be required to send along with the claims

    form. This list is for your reference only and the complete list may vary

    for each claim.

    Policy Servicing

    This section is designed to give you information that you may

    require incase you wish to make changes in Personal details or Policy

    details in your existing policy. The changes that you can avail of are:

    Change in Personal Details

    Changes you can avail of are:

    Changes in your mailing address

    Change of Nominee or Appointee

    Change in Policy Benefits

    Reduction in term of the policy

    Removal of additional benefits (Riders)

    Reduction in the level cover/premium of your policy

    Change in frequency of premium payment

    In case of unit linked policies in addition to the above you

    can also avail of the following:

    Paying additional premium (Top-up)

    Changing your current investment composition (FundSwitch)

    Changing your future premium direction (Premium

    Redirection)

    Increase your regular premium

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    1.10ACHEVMENT AND AWARDS

    May, 2008

    Received PC Quest Best IT Implementation Award 2008

    HDFC Standard Life received the PC Quest Best IT

    Implementation Award 2008 for Consultant Corner, the applications for

    its financial consultants, providing centralized control over a vast

    geographical spread for key business units such as inventory, training,

    licensing, etc. Read more about the Consultant Corner tool in the

    HDFCSLinNews Section.

    HDFC Standard Life has won the PC Quest Best ITImplementation Award for two years consequently. Last year, the

    company received the award for Wonders, its path-breaking

    implementation of an enterprise-wide workflow system

    March, 2008

    Silver Abby at Goa fest 2008

    HDFC Standard Life's radio spot for Pension Plans won a Silver Abby in

    the radio writing craft category at the Goa fest 2008 organized by the

    Advertising Agencies Association of India (AAAI). The radio commercial

    Pata Nahin Chala touched several changes in life in the blink of an

    eye through an old mans perspective. The objective was drive

    awareness and ask people to invest in a pension plan to live life to the

    http://www.hdfcinsurance.com/mediacen/hdfcinnews.aspxhttp://www.hdfcinsurance.com/mediacen/hdfcinnews.aspx
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    fullest even after retirement, without compromising on ones self-

    respect.

    HDFC Standard Life received Laadli Media Award 2007 for its 'Big

    car' TV commercial. It showed how a daughter wants to be more

    responsible towards her family and asks her dad to upgrade to a bigger

    car by offering him the extra money required to buy the car.

    HDFC Standard Life received this award for two years

    consecutively. In 2006, it won for the 'Papa' TV commercial, which

    challenged the stereotype parents saving only for their son's education

    or daughter's wedding. The company took a bold step by showing

    parents saving for their daughter's education abroad, demonstratingprogressive thinking.

    Laadli Media Awards, instituted in 2007, by Population First, an

    NGO working on women's rights and social development, is given to

    professionals in print and electronic media and ad makers for gender

    sensitive news reports, articles, print, TV ads, and films.

    March, 2008

    Unit Linked Savings Plan Tops Mint Best TV Ads Survey

    The Unit Linked Savings Plan advertisement of HDFC Standard

    Life, one of the leading private insurance companies in India, has

    topped Mints Top Television Advertisement survey conducted, for

    February 2008. HDFC Standard Lifes Unit Linked Savings Plan

    advertisement was ranked 4th in terms of a combined score of ad

    awareness and brand recall and 3rd in terms of ad diagnostic scores

    (likeability, enjoyment, believability, and claim). The respondents were

    between 18 and 40 years. Mints exclusive report, New voices in a

    makeover outlines the survey in detail.

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    Mr Deepak M Satwalekar, Managing Director and CEO, HDFC

    Standard Life, received the QIMPRO Gold Standard Award 2007 in the

    business category at the 18th annual Qimpro Awards function. The

    award celebrates excellence in individual performance and highlights

    the quality achievements of extraordinary individuals in an era of

    global competition and expectations.

    January, 2008

    Sar Utha Ke Jiyo Among Indias 60 Glorious Advertising

    Moments

    HDFC Standard Lifes advertising slogan honored as one of 60

    Glorious Advertising & Marketing Moments' over the last 60

    years in India, by 4Ps Business and Marketing magazine. The

    magazine said that HDFC Standard Life is one of the first private

    insurers to break the ice using the idea of self respect (Sar UthaKe

    Jiyo) instead of 'death' to convey its brand proposition. This was then,

    followed by others including ICCI Prudential, thus giving HDFC

    Standard Life the credit of bringing up one such glorious advertising

    and marketing moment in the last 60 years.

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    1.11 Products

    Each of us leads a unique life and so has unique needs, HDFCStandard Life offers a range of products and invites you to choose the

    one that suits you best

    Plan Benefits

    1. Savings Plans

    Endowment Assurance Plan Life Insurance with Savings

    Unit Linked Endowment Plan Life Insurance & Savings with choice

    of investment funds

    Childrens Plan Financial Security for your child

    Unit Linked Young Star Plan Financial security for your child

    with choice of investment funds

    Money Back Plan Life Insurance with Savings

    2. Investment Plans

    Single Premium Whole Of Life Plan Investment with Life Insurance

    3. Protection Plans

    Term Assurance Plan Life Insurance at an affordable price

    Loan Cover Term Assurance Plan Life Insurance customized for home

    loans

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    4. Retirement Plans

    Personal Pension Plan Savings for retirement

    Unit Linked Pension Plan Retirement Savings with a choice

    of investment funds

    1.12 MISSION, VISION, VALUE OF COMPANY

    HDFC MISSION

    We aim to be the top new life insurance company in the market. This

    does not just mean being the largest or the most productive company

    in the market, rather it is a combination of several things like-

    Customer service of the highest order

    Value for money for customers

    Professionalism in carrying out business

    Innovative products to cater to different needs of different

    customers

    Use of technology to improve service standards

    Increasing market share

    HDFCs VISION

    The most successful and admired life insurance company, which

    means that we are the most trusted company, the easiest to deal with,

    offer the best value for money, and set the standards in the industry.

    HDFCs VALUES

    Values that we observe while we work:

    Integrity

    Innovation

    Customer centric

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    People Care One for all and all for one

    Team work

    Joy and Simplicity

    1.13 Board Members

    Mr. Deepak S Parekh Chair man

    Mr. Keki M Mistry-Managing director

    Mr. Alexander M Crombie

    Ms. Marcia D Campbell

    Mr. Keith N Skeoch

    Mr. Gautam R Divan

    Mr. Ranjan Pant

    Mr. Ravi Narain

    Mr. Deepak M Satwalekar

    Ms. Renu S. Karnad-Executive director

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    Ch-2 RESEARCH METHODOLOGY

    2.1 Problem statement:

    To study the factor which influence the various age group to

    buy the insurance policy?2.2 Research Objectives

    1. Primary objective:

    To identify the factor which influence the various age group to

    buy the insurance policy?

    2. Secondary objectives:

    To measure the satisfaction level of the customer of the HDFC

    standard life insurance company in the valsad area.

    To study the awareness of the life insurance company in the

    valsad area.

    2.3 Research Design

    During the primary research, I have done pilot testing of people in

    valsad area. From that I have prepared the questionnaire and then

    done my final survey in valsad.

    At the initial stage the research is exploratory because it started with

    review of literature which was available on internet as well as in books.

    After framing the research statement, the research is now Descriptive

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    Design because it describes the present scenario at a particular point

    time and consists of a sample of the population of interests. Thus it

    provides the overall picture at a given time.

    Pre-testing

    Before the final survey, 10 people were surveyed first to check the

    validity of the questionnaire.

    2.4 Defining target population

    Sampling Design

    In this project Descriptive design is used. This is one shot research

    study at a given point of time and consists of a sample of the

    population of interest. This gives the overall picture at a given time.

    Sampling plan

    Sampling plan helps to collect the data more accurately from the

    market. Sampling plan is made to make the research more effective

    when the time available fir research is limited.

    Sample description

    The people who are living in valsad and surrounding region.

    Sample size

    For my project, the sample size taken for the survey purpose is of 160

    people from valsad region.

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    Time duration: 12th May to 07th July. Two months period was

    available for the research and data collection.

    Sampling frame:

    General people of valsad including shop keepers, businessmen,

    farmers, service holders, house wives, etc.

    Sampling technique

    Instead of probability sampling, here Non-probability Convenience

    sampling technique is used because of time constraints.

    Execution of sampling process

    I have collected the data from the people of valsad region through

    personal interview with them.

    2.5 Research instrument

    Questionnaire was used for the purpose of data collection as the

    research instrument.

    Questionnaire consists of _

    Close ended questions ( Many questions includes use of scale)

    Open ended questions

    2.6 Data collection

    For the preparation of the project both types of data are used. i.e.

    Primary Data

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    Secondary Data

    Primary Data:

    Primary data are those data which are collected by the researcher for

    the first time for his use. These data are pure and therefore more

    reliable. Primary data gives the original picture of the study or situation

    for which they are collected.

    In my project, the primary data are collected through the use of survey

    method. In the survey the respondents were personally interviewed for

    data collection.

    Secondary Data

    Secondary data are those data which are once collected by any other

    person in past for his purpose and now being used by the researcher

    for his purpose. These data are less reliable compared to primary data

    because these data may be obsolete with the passing of time and may

    have bias information.

    In my project, most of the secondary data are collected from internet.

    Some data regarding the company were obtained with the help of he

    company guide. Some data related to the topic were collected from the

    books related to that topic.

    2.7 Limitations of the research

    As many of the respondents were not that much familiar with

    English, I needed to explain each and every question in Guajarati

    or Hindi to them.

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    The use of SPSS software is new. It took much time to be

    understood and to be applied in the project.

    The survey was conducted in valsad only so, it can not cover the

    preference of other areas client.

    2.7Statistical tests used

    In this project report, I have used One Sample T-test, paired sample t-

    test and measures of central tendency.

    One Sample t-test

    The one sample t-test is the statistical test which is used to test the

    difference between sample statistic and a hypothesized populationparameter. It is used when the types of data are interval in nature.

    Paired sample t-test

    The paired sample procedure compares the mean of two variables for

    a single group. The procedure computes the difference between the

    values of the two variables for each case and test weather the average

    differs from zero.

    For example in a study of high blood pressure, all patients are measure

    again. Thus, each subject has two measures, often call before and after

    measure. An alternative design for which this test is use is a match

    pairs or case control study, in which each record in the data file

    contains the response for the patients and also for his or her matched

    control subject. In a blood pressure study, patient and also for his or

    her matched control subject.

    In a blood pressure study, patients and controls might be matched by

    75 year old patient with a 75 year old control group member.

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    One sample t-test measure the different between the hypotheses

    mean and the calculated mean while paired t-test measure the mean

    difference between two parameters.

    Measures of central tendency

    There are three parameters for the measure of central tendency.

    Mean is used when the data are of scale type in nature.

    Median is used when the data are of ordinal i.e. interval type innature.

    Mode is used when the data are of nominal type in nature.

    2.8 How to conduct statistical test

    I have used SPSS software for applying statistical tests in my research.

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    Ch-3 DATA ANALYSIS & INTERPRETATION

    Q.1 Kindly rank from 1 to 7 with respect to which ever

    company comes first to last in your mind when you think about

    insurance?

    Purpose:This question helps in knowing the respondents top of the

    mind

    Awareness regarding various life insurance companies.

    RANK=1 PERCENTLIC 114 71.25%HDFC 24 15%ICICI 6 3.75%AVIVA 1 0.625%MAX 4 2.5%BAJAJ 1 0.625%RELIANCE 10 6.25%TOTAL 160 100

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    From the above table, we can say that from 160 respondents 114 have

    given 1st rank to LIC. Other insurance companies have got very less

    frequency in getting 1st rank. So we can say that LIC is at first position

    in peoples mind.

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    Q-2.Rank the following investment options from 1 to 6

    which you prefer most for investment?

    Purpose: the purpose of asking this question is to know that which

    investment option is mostly used by the respondents

    RANK

    PERCEN

    T

    EQUITY 18 11.25FD 73 45.625MUTUAL

    FUND 18 11.25INSURANCE 44 27.5POSTAL 6 3.75BONDS 1 0.625TOTAL 160 100

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    Here we can see that two investment options bank fix deposit and

    Insurance has got higher frequency i.e. 46%and 27% respectively. So

    we can say on the bases of the above data that from all the investment

    options, these two options viz. fix deposit and Insurance are mostly

    used and preferred by the people.

    Q.3 what type of insurance policy you have taken?

    Purpose: This question is asked to know that which type of life

    insurance plan the people have.

    PLAN NUMBER PERSENTAGE

    life 5 2

    investment plan 17 7

    pension plan 37 15

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    children 12 5

    money back 9 4

    endowment 55 23

    unit licked 30 12

    unit licked

    endowment 65 27

    others 12 5TOTAL

    230

    As we can see in the above table as well as chart, about 27% of people

    has the unit licked endowment plan. This shows that people are more

    interested in the unit linked endowment plan.

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    Q.4 put the make in below attributes which you prefer

    most while purchasing insurance policy?

    Purpose. This question is asked to know which factor according to the

    policy holder is most important while they have purchase a life

    insurance policy.

    Desired level (18-25)

    ATTRIBUTES 1 2 3 4 5 MEANRisk cover 10 20 3 1 2.8Tax benefits 0 0 3 22 10 4.2Return 0 0 0 3 32 4.91Flexibility 0 0 7 15 7 3.3Safety 0 0 11 14 10 3.9Death

    benefits

    0 0 0 14 21 4.6

    Value added

    service

    0 10 20 2 3 2.94

    Transparenc

    y

    0 0 3 11 21 4.5

    Fund option 8 12 10 5 0 2.3Policy term 10 15 7 4 0 2.2

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    Lock in

    period

    0 0 12 10 13 4

    Withdrawal

    option in the

    policy

    0 0 7 12 15 4.1

    Risk cover

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (3).in other words, we

    hypothesize that policy holder are neutral about the risk cover factor.

    i.e. H0: x==3

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words the

    policy holders are not neutral about risk cover.

    i.e. x, i.e.H1x3

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    RISKCOVER 35 2.8000 .63246 .10690

    One-Sample Test

    Test Value = 3

    t df Sig. (2- Mean 95% Confidence

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    tailed)

    Differen

    ce

    Interval of the

    Difference

    RISKCOVER -1.871 34 .070 -.20000 -.4173 .0173

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .070 which is greater then0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group they

    are neutral about risk cover factor.

    Tax benefits

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders tax benefits are importantfor them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders tax benefits are not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean Std. Std.

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    Deviation

    Error

    Mean

    TAX

    BENEFITS35 4.2000 .58410 .09873

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    TAX

    BENEFITS2.026 34 .051 .20000 -.0006 .4006

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .051 which is greater then 0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group tax

    benefit factor is important for them.

    Returns

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (5).in other words, we

    hypothesize that according to policy holders return is completely

    important for them.

    i.e. H0: x==5

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    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other according to

    policy holders return is not completely important for them.

    i.e. x, i.e.H1x5

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    RETURNS 34 4.9118 .28790 .04937

    One-Sample Test

    Test Value = 5

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    RETURNS -1.787 33 .083 -.08824 -.1887 .0122

    InferenceHere the test is performed at 95%significant level and the t value

    comes out as .083 which is greater then0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group return

    on investment is completely important for them

    Flexibility

    One sample t- test

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    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (3).in other words, we

    hypothesize that according to policy holders flexibility is neutral for

    them.

    i.e. H0: x==3

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words the

    policy holders are not neutral about flexibility.

    i.e. x, i.e.H1x3

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    FLEXIBILITY 35 3.3143 1.65869 .28037

    One-Sample Test

    Test Value = 3

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    FLEXIBILITY 1.121 34 .270 .31429 -.2555 .8841

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .270 which is greater then0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

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    So we can say that according to policy holder of this age group

    flexibility factor is neutral for them.

    Safety

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders safety is important for

    them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders safety is not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    SAFTY 35 3.9714 .78537 .13275

    One-Sample Test

    Test Value = 4

    t df Sig. (2- Mean 95% Confidence

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    tailed)

    Differen

    ce

    Interval of the

    Difference

    SAFTY -.215 34 .831 -.02857 -.2984 .2412

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .831 which is greater then0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.So we can say that according to policy holder of this age group safety

    factor is important for them.

    Death benefits

    One sample t- test

    Null hypothesis (Ho): There is no significant different betweencalculated mean and hypothesized mean (5).in other words, we

    hypothesize that according to policy holders death benefit is

    completely important for them.

    i.e. H0: x==5

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders death benefits are not completely

    important for them.

    i.e. x, i.e.H1x5

    Significant level: 0.05

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    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    DEATH

    BENEFITS35 4.6000 .49705 .08402

    One-Sample Test

    Test Value = 5

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    DifferenceDEATH

    BENEFITS-4.761 34 .000 -.40000 -.5707 -.2293

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .000 which is less then0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference between

    calculated mean and hypothesis mean.

    Value added service

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (3).in other words, we

    hypothesize that policy holder are neutral about the value added

    service factor.

    i.e. H0: x==3

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words the

    policy holders are not neutral about value added service.

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    i.e. x, i.e.H1x3

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    VALUEADDEDSE

    RVICE34 2.941 .77621 .13312

    One-Sample Test

    Test Value = 3

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    VALUEADDEDSE

    RVICE

    -.442 33 .661 -.05882 -.3297 .2120

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .661 which is greater then0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group value

    added service is neutral for them.

    Transparency

    One sample t- test

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    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders transparency is important

    for them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders transparency is not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    TRANSPARENCY 35 4.5143 .65849 .11131

    One-Sample Test

    Test Value = 5

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    TRANSPARENCY-4.364

    3

    4.000 -.48571 -.7119 -.2595

    InferenceHere the test is performed at 95%significant level and the t value

    comes out as .000 which is less then0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference between

    calculated mean and hypothesis.

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    Fund option

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (2).in other words, we

    hypothesize that according to policy holders fund options are not

    important for them.

    i.e. H0: x==2

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders fund options are important for them.

    i.e. x, i.e.H1x2

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    FUNDOPTION 35 2.3429 .99832 .16875

    One-Sample Test

    Test Value = 2

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

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    FUND OPTION 2.032 34 .050 .34286 -.0001 .6858

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .050 which is equal to 0.05, means here null hypothesis

    is accepted. It can be said that there is no significance difference

    between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group fund

    option is not important for them.

    Policy term

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (2).in other words, we

    hypothesize that according to policy holders policy term is not

    important for them.

    i.e. H0: x==2

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders policy term is important for them.

    i.e. x, i.e.H1x2

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    POLICY TERM 35 2.0857 .91944 .15541

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    One-Sample Test

    Test Value = 2

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    POLICY TERM .552 34 .585 .08571 -.2301 .4016

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .585 which is greater then 0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group policyterm is not important for them.

    Lock in period

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders lock in period is important

    for them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders lock in period is not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean Std. Std.

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    Deviation

    Error

    Mean

    LOCK IN

    PERIOD35 4.0286 .85700 .14486

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    LOCKINPERI

    OD.197 34 .845 .02857 -.2658 .3230

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .845 which is greater then0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group lock in

    period is important for them.

    Withdrawal option in the policy

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders withdrawal option in thepolicy is important for them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

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    according to policy holders withdrawal option in the policy is not

    important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    WITHROWALOPTION IN

    THE POLICY

    35 4.1143 1.05081 .17762

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    WITHROWAL

    OPTION IN

    THE POLICY

    .643 34 .524 .11429 -.2467 .4753

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .524 which is greater then0.05, means here null

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    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group

    withdrawal option in the policy is important for them.

    The respondents in this age group of 18-25 are looking for more

    returns rather then risk cover and value added service.

    Death benefits, withdrawal option in the policy are almost important.

    While policy term and fund option are least important.

    Desired level (26-35)

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    ATTRIBUTES 1 2 3 4 5 MEAN

    Risk cover 0 0 0 25 20 4.44

    Tax benefits 0 0 0 3 42 4.93

    Return 0 0 2 16 27 4.55

    Flexibility 0 0 5 18 23 4.48

    Safety 0 0 0 14 31 4.69

    Death

    benefits

    0 0 0 24 21 4.46

    Value added

    service

    0 0 4 20 21 4.37

    Transparenc

    y

    0 0 1 19 25 4.53

    Fund option 14 11 12 7 3.2

    Policy term 11 7 14 10 3 2.7

    Lock in

    period

    0 0 20 14 11 3.91

    Withdrawal

    option in the

    policy

    0 0 8 20 17 4.2

    Risk cover

    One sample t- test

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    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders withdrawal option in the

    policy is important for them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders withdrawal option in the policy is not

    important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviatio

    n

    Std.

    Error

    Mean

    RISKCOVER 45 4.4444 .50252 .07491

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    RISKCOVER 5.933 44 .000 .44444 .2935 .5954

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .00 which is less then0.05, means here null hypothesis is

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    rejected. It can be said that there is significance difference between

    calculated mean and hypothesis mean.

    Tax benefits

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (5).in other words, we

    hypothesize that according to policy holders tax benefits in the policy

    is completely important for them.

    i.e. H0: x==5

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders tax benefits in the policy is not completely

    important for them.

    i.e. x, i.e.H1x5

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviatio

    n

    Std.

    Error

    Mean

    TAXBENEFITS 45 4.93 .25226 .0376

    One-Sample Test

    Test Value = 5

    t df Sig. (2-

    tailed)

    Mean

    Differen

    95% Confidence

    Interval of the

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    ce Difference

    TAXBENEFITS 1.7 44 .083 .06667 .1425 .0091

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .083 which is greater then0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group tax

    benefit is completely important for them.

    Returns

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (5).in other words, we

    hypothesize that according to policy holders return is completely

    important for them.

    i.e. H0: x==5

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other according to

    policy holders return is not completely important for them.

    i.e. x, i.e.H1x5

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

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    RETURNS 45 4.5556 .58603 .08736

    One-Sample Test

    Test Value = 5

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    RETURNS -5.087 44 .000 -.44444 -.6205 -.2684

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .000 which is greater then0.05, means here null

    hypothesis is rejected. It can be said that there is significance

    difference between calculated mean and hypothesis mean.

    Flexibility

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders flexibility is important for

    them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other wordsaccording to policy holders flexibility is not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

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    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    FLEXIBILITY 45 4.4889 .62603 .09332

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    DifferenceFLEXIBILITY 5.239 44 .000 .48889 .3008 .6770

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .000 which is less then0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference between

    calculated mean and hypothesis mean.

    Safety

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (5).in other words, we

    hypothesize that according to policy holders safety is completely

    important for them.

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    i.e. H0: x==5

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders safety is not completely important for

    them.

    i.e. x, i.e.H1x5

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    SAFTY 45 4.6889 .46818 .06979

    One-Sample Test

    Test Value = 5

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    SAFTY -4.458 44 .000 -.31111 -.4518 -.1705

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .000 which is less then0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference between

    calculated mean and hypothesis mean.

    Death benefits

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    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders death benefit is important

    for them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders death benefits are not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    DEATHBENEFITS 45 4.4667 .50452 .07521

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    DEATHBENEFITS 6.205 44 .000 .46667 .3151 .6182

    Inference

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    Here the test is performed at 95%significant level and the t value

    comes out as .000 which is less then0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference between

    calculated mean and hypothesis mean

    Value added service

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders value added service is

    important for them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders value added service is not important for

    them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    VALUE ADDED

    SERVICE45 4.3778 .61381 .09150

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    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    VALUE ADDED

    SERVICE4.129 44 .000 .37778 .1934 .5622

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .000 which is less then0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference betweencalculated mean and hypothesis mean

    Transparency

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (5).in other words, we

    hypothesize that according to policy holders transparency is

    completely important for them.

    i.e. H0: x==5

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders transparency is not completely important

    for them.

    i.e. x, i.e.H1x5

    Significant level: 0.05

    One-Sample Statistics

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    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    TRANSPARENCY 45 4.5333 .54772 .08165

    One-Sample Test

    Test Value = 5

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    TRANSPARENCY -5.71 44 .000 -.46667 -.6312 -.3021

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .000 which is less then0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference between

    calculated mean and hypothesis mean

    Fund option

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (3).in other words, wehypothesize that according to policy holders fund options is neutral for

    them.

    i.e. H0: x==3

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    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders fund options is not neutral for them.

    i.e. x, i.e.H1x3

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    FUNDOPTION 45 3.2444 .85694 .12774

    One-Sample Test

    Test Value = 3

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    FUNDOPTION 1.914 44 .062 .24444 -.0130 .5019

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .062 which is greater then0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group fund

    option is neutral for them.

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    Policy term

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (3).in other words, we

    hypothesize that according to policy holders policy term is neutral for

    them.

    i.e. H0: x==3

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders policy term is not neutral for them.

    i.e. x, i.e.H1x3

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    POLICYTERM 45 2.7111 1.03621 .15447

    One-Sample Test

    Test Value = 3

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    POLICYTERM -1.870 44 .068 -.28889 -.6002 .0224

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .068 which is greater then0.05, means here null

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    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group policy

    term is neutral for them.

    Lock in period

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders lock in period is important

    for them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders lock in period is not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    LOCK IN

    PERIOD 45 3.8000 1.28982 .19228

    One-Sample Test

    Test Value = 4

    t df Sig. (2- Mean 95% Confidence

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    tailed)

    Differen

    ce

    Interval of the

    Difference

    LOCK IN

    PERIOD-1.04 44 .304 -.20000 -.5875 .1875

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .304 which is greater then0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group lock in

    period is important for them.

    Withdrawal option in the policy

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders withdrawal option in the

    policy is important for them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders withdrawal option in the policy is not

    important for them.

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    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    WITHROWAL

    OPTION IN

    THE POLICY

    45 4.2000 .72614 .10825

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    WITHROWAL

    OPTION IN

    THE POLICY

    1.848 44 .071 .20000 -.0182 .4182

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .071 which is greater then0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group

    withdrawal option in the policy is important for them.

    According to the respondent of this age group 26-35 tax benefit is the

    most important for them. So we can say that the respondent of this

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    age group consider insurance as a tax saving instrument rather than

    looking for returns than other attributes.

    They also feel that the lock in period and the withdrawal option in the

    policy are also important.

    Desired level (36-45)

    ATTRIBUTES 1 2 3 4 5 Weighte

    d

    average

    Risk cover 0 0 0 3 42 4.93

    Tax benefits 0 0 9 15 21 4.3

    Return 0 0 12 15 18 4.1

    Flexibility 0 0 4 21 20 4.3

    Safety 0 0 8 22 15 4.15

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    Death

    benefits

    0 0 0 14 31 4.68

    Value added

    service

    0 0 17 17 11 3.86

    Transparenc

    y

    0 0 0 2 43 4.84

    Fund option 0 0 3 20 22 4.42

    Policy term 3 9 10 12 11 3.35

    Lock in

    period

    0 0 12 15 18 4.13

    Withdrawal

    option in the

    policy

    0 0 11 17 17 4.13

    Risk cover

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (5).in other words, we

    hypothesize that according to policy holders risk cover is completely

    important for them.

    i.e. H0: x==5

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

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    according to policy holders risk cover is not completely important for

    them.

    i.e. x, i.e.H1x5

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    RISKCOVER 45 4.93 .25226 .03761

    One-Sample Test

    Test Value = 5

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    RISKCOVER 1.773 44 .083 .06667 .1425 .0091Inference

    Here the test is performed at 95%significant level and the t value

    comes out as.083 which is greater then0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group risk

    cover is completely important for them.

    Tax benefits

    One sample t- test

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    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders return is important for

    them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders return is not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.Error

    Mean

    RETURNS 45 4.1333 .81464 .12144

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    RETURNS 1.09 44 .278 .13333 -.1114 .3781

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .278 which is greater then 0.05, means here null

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    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group return

    on investment is important for them.

    Flexibility

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders flexibility is important for

    them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders flexibility is not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    FLEXIBILITY 45 4.3556 .64511 .09617

    One-Sample Test

    Test Value = 4

    t df Sig. (2- Mean 95% Confidence

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    tailed)

    Differen

    ce

    Interval of the

    Difference

    FLEXIBILITY 3.6

    944 .001 .35556 .1617 .5494

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .001 which is less then 0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference between

    calculated mean and hypothesis mean.

    Safety

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders safety is important for

    them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant differencebetween calculated mean and hypotheses mean. In other words

    according to policy holders safety is not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    SAFTY 45 4.155 .70568 .10520

    One-Sample Test

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    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    SAFTY 1.479 44 .146 .15556 .0565 .3676

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .146 which is greater then 0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group safety

    is important for them.

    Death benefits

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (5).in other words, we

    hypothesize that according to policy holders death benefits is

    completely important for them.

    i.e. H0: x==5

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other wordsaccording to policy holders death benefits is not completely important

    for them.

    i.e. x, i.e.H1x5

    Significant level: 0.05

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    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    DEATH

    BENEFITS45 4.6889 .46818 .06979

    One-Sample Test

    Test Value = 5

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    DifferenceDEATH

    BENEFITS-4.458 44 .000 -.31111 -.4518 -.1705

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .000 which is less then 0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference between

    calculated mean and hypothesis mean.

    Value added service

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders value added service is

    important for them.

    i.e. H0: x==4

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    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders value added service is not important for

    them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    VALUE ADDED

    SERVICE45 3.8667 .78625 .11721

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    VALUE ADDED

    SERVICE-1.138 44 .261 -.13333 -.3695 .1029

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .261 which is greater then 0.05, means here null

    hypothesis is accepted. It can be said that there is no significancedifference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group value

    added service is important for them.

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    Transparency

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (5).in other words, we

    hypothesize that according to policy holders transparency is

    completely important for them.

    i.e. H0: x==5

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders transparency is not completely important

    for them.

    i.e. x, i.e.H1x5

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    TRANSPARENCY 45 4.9556 .20841 .03107

    One-Sample Test

    Test Value = 5

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    TRANSPARENCY -1.431 44 .160 -.04444 -.1071 .0182

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    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .160 which is greater then 0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group

    transparency is completely important for them.

    Fund option

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders fund options is important

    for them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other wordsaccording to policy holders fund options is not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    FUND

    OPTION45 4.4222 .62118 .09260

    One-Sample Test

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    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    FUND

    OPTION4.560 44 .000 .42222 .2356 .6088

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .000 which is less then 0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference between

    calculated mean and hypothesis mean.

    Policy term

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (3).in other words, we

    hypothesize that according to policy holders policy term is neutral for

    them.

    i.e. H0: x==3

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders policy term is not neutral for them.

    i.e. x, i.e.H1x3

    Significant level: 0.05

    One-Sample Statistics

    N Mean Std. Std.

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    Deviation

    Error

    Mean

    POLICY

    TERM45 3.3556 1.24600 .18574

    One-Sample Test

    Test Value = 3

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    POLICY TERM 1.91 44 .062 .35556 .0188 .7299

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .062 which is greater then 0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that the policy holder of this age group is neutral about

    policy term factor.

    Lock in period

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders lock in period is important

    for them.

    i.e. H0: x==4

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    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders lock in period is not important for them.

    i.e. x, i.e.H1x4

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    LOCK IN

    PERIOD45 4.1333 .81464 .12144

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    LOCK IN

    PERIOD 1.098 44 .278 .13333 -.1114 .3781

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .278 which is greater then 0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.So we can say that according to policy holder of this age group lock in

    period is important for them.

    Withdrawal option in the policy

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    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders withdrawal option in the

    policy is important for them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders withdrawal option in the policy is not

    important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    WITHROWAL

    OPTION IN

    THE POLICY

    45 4.1333 .78625 .11721

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    WITHROWAL

    OPTION IN

    THE POLICY

    1.138 44 .261 .13333 -.1029 .3695

    Inference

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    Here the test is performed at 95%significant level and the t value

    comes out as .261 which is greater then 0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group

    withrowal option in the policy is important for them.

    According to responded of this age group (36-45)Risk cover and transparency is completely important for them. so we

    can say the respondent of this age group primary looking for risk cover

    and transparency. While return, safety, value added service, lock in

    period, withdrawal option in the policy are important for them.

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    Desired level (46&above)

    ATTRIBUTES 1 2 3 4 5 Weighted

    average

    Risk cover 0 0 7 6 22 4.42

    Tax benefits 0 0 0 12 23 4.65

    Return 0 0 8 14 13 4.14

    Flexibility 0 4 7 12 12 3.91

    Safety 0 0 0 15 20 4.57

    Death

    benefits

    0 0 0 2 33 4.94

    Value added

    service

    0 1 4 16 14 4.22

    Transparenc

    y

    0 0 3 12 20 4.48

    Fund option 0 0 3 15 17 4.4

    Policy term 0 0 8 12 15 4.2

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    Lock in

    period

    0 0 0 13 22 4.62

    Withdrawal

    option in the

    policy

    0 0 0 2 33 4.94

    Risk cover

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders withdrawal option in the

    policy is important for them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders withdrawal option in the policy is not

    important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean Std.

    Deviation

    Std.

    Error

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    i.e. x, i.e.H1x5

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    TAX

    BENEFITS35 4.6571 .48159 .08140

    One-Sample Test

    Test Value = 5

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    TAX

    BENEFITS-4.212 34 .000 -.34286 -.5083 -.1774

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .000which is less then 0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference between

    calculated mean and hypothesis mean.

    Returns

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders return is important for

    them.

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    Flexibility

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (4).in other words, we

    hypothesize that according to policy holders flexibility is important for

    them.

    i.e. H0: x==4

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders flexibility is not important for them.

    i.e. x, i.e.H1x4

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    FLEXIBILITY 35 3.9143 1.01087 .17087

    One-Sample Test

    Test Value = 4

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    FLEXIBILITY -.502 34 .619 -.08571 -.4330 .2615

    Inference

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    Here the test is performed at 95%significant level and the t value

    comes out as .619 which is greater then 0.05, means here null

    hypothesis is accepted. It can be said that there is no significance

    difference between calculated mean and hypothesis mean.

    So we can say that according to policy holder of this age group

    flexibility is important for them.

    Safety

    One sample t- test

    Null hypothesis (Ho): There is no significant different between

    calculated mean and hypothesized mean (5).in other words, wehypothesize that according to policy holders safety is completely

    important for them.

    i.e. H0: x==5

    Alternative hypothesize (H1): There is significant difference

    between calculated mean and hypotheses mean. In other words

    according to policy holders safety is not completely important for

    them.

    i.e. x, i.e.H1x5

    Significant level: 0.05

    One-Sample Statistics

    N Mean

    Std.

    Deviation

    Std.

    Error

    Mean

    SAFTY 35 4.5714 .50210 .08487

    One-Sample Test

  • 7/28/2019 Jignesh Final Report

    88/128

    Test Value = 5

    t df

    Sig. (2-

    tailed)

    Mean

    Differen

    ce

    95% Confidence

    Interval of the

    Difference

    SAFTY -5.050 34 .000 -.42857 -.6010 -.2561

    Inference

    Here the test is performed at 95%significant level and the t value

    comes out as .000 which is less then 0.05, means here null hypothesis

    is rejected. It can be said that there is significance difference between

    calculated mean and hypothesis mean.

    Death benefi


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