Jim BenderPresident & CEO

jim.bender@ping4.com

Intellectual Property Overview

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Chartered with rapidly identifying, creating and drafting patentable technology in explosive smartphone market

Team composition: Dick Gorgens (CTO) – Chief architect, multi-patent holder,

specializing in database and large-scale technologies Nigel Spicer (SVP, Product Planning) – Responsible for

defining the product evolution of Ping4 through the application of its innovative technology to emerging market opportunities

Bob O’Neill (SVP, General Counsel) – Responsible for maintaining the legal integrity of Ping4 across all commercial and technology areas as well as advising on risk management

Kirk Teska (Managing Partner, Iandiorio Teska & Coleman, LLP.) 20+ years of intellectual property law experience. Columnist for MASS HIGH TECH and LAWYERS WEEKLY where his columns “Patent Watch” and “IP Litigation Watch” regularly appear

Intellectual Property Organization

Method for redirecting network traffic

• Provisional Patent Filing: No. 451,643

• Filed: March 11, 2011

• Topic: Location-Based Web Redirection; Instant Deal Access

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• Concept: Wi-Fi-based location technology providing personalized, real-time local deals within any specific Merchant location as devices log into its Wi-Fi network

• Business Proposition: Consumer creates a universal bookmark on their smartphone and connects instantly to any merchant’s “deals” pages after they enter the merchant’s Wi-Fi network

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• Business Proposition (continued):

• Enables merchant to provide access to exclusive real-time “specials deals” for direct marketing to nearby consumers

• Enables consumers to view/access specific store’s directory, inventory, item location, coupons, promotions

• A single universal bookmark accessing deals on any registered store’s Wi-Fi network

• Technology Highlights:

• Requires no hardware at Hotspot or ports to open

• Discriminates between GPS-based promotions

• Allows content management at local or corporate level

• Automatically scales to network size

• The Ping4 server can service > 250 million registered sites and billions of users anywhere, in any language for any domain/suffix

Location-Based Web Redirection

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• This Provisional Filing, with a protected date of March 11, 2011, was upgraded and filed as a Utility patent on 2/14/2012

Status

Location-Based Deal Alerts for Smartphones

• Provisional Patent Filing: No. 500,645

• Filed: June 24, 2011

• Topic: System for Multiple Database Correlation of Location-Based Information

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• Concept: Efficiency patent utilizing consumer smartphones to rapidly auto-populate franchise chain location database for Ping4 promotions

• Business Proposition:

• BOLO (Be On Look-Out) invention allows all chain stores to be populated with a single entry in the smartphone database as consumers in proximity of a store Search the category of the store, thereby eliminating thousands of individual required location entries, GPS coordinates, addresses, phone numbers, etc.

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• Business Proposition (continued):

• Populates the chain’s database efficiently by distributing the load across the users

• Automatically adds stores to Merchant database and enables users to access deals and coupons immediately

• Uses the consumer/client to populate database vs. costly server which is limited to a relatively small number of Data Mining transactions.

• Technology Highlights:• Category look-up request on Ping4 enabled smartphone

creates an Internet Map Query (GMQ) to return 30 closest locations within 20 miles

• Innovative technology populates large chain databases without using spreadsheets (competitive approach)

• Ping4 smartphone clients serve as “bots” looking for BOLOs

• Key invention for database companies looking to add geo-location

Location-Based Deal Alerts for Smartphones

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• This Provisional Filing, with a protected date of June 24, 2011, is currently being upgraded to a Utility patent claim and expected to be filed in February 2012

Status

Location-Based Deal/Alert Database Technology

• Provisional Patent Filing: No. 508,735

• Filed: July 18, 2011

• Topic: High Precision Location-Based GPS or Wi-Fi Search, Alert or Warning System

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• Concept: Hash lookup database capable of providing service to 300 Million+ smartphones with 3 Million+ deals and/or simultaneous alerts

• Business Proposition:

• Dual-method look-up high-precision database delivering GPS or Wi-Fi specific populations with location-based deals at geographic (public deals/alerts) or Wi-Fi subnet (private location-based) levels

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• Business Proposition (continued):• Capable of differentiating between phones connected

via Wi-Fi vs. Public Carrier and can provide different results in each case

• Technology Highlights:• A unique Dual algorithm which creates a hash of

longitude or latitude for quick location look-up of proximity to a single point or a user located within a Geofenced area

• Provides a Location-Based Database by dividing the world based on GPS for scaling to meet users and location load requirements based on information or request by simply adding servers to meet demand

• Invention features built-in redundancy whereby Domain Name Server will automatically switch over to alternative servers if one is down

Location-Based Deal/Alert Database Technology

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• This Provisional Filing, with a protected date of July 24, 2011, is next in line to be upgraded to a Utility patent claim with the goal of filing in March 2012

Status

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Where Inc. were issued a US Patent, 7,848,765, in December of 2011 for GPS location technology related to mobile devices

Where have also filed a Continuation claim, 2007/0244633, attempting to secure claims in their initial filing which were initially rejected.

Our IP attorney expects these claims will be rejected again

We are confident that, 1. our current Ping4 product does not infringe on the issued Where Patent since we have an entirely different technique for defining the geo-fence and, 2. that our own Utility patent claim for High precision Location Based GPS or Wi-Fi Search, Alert or Warning System will be crafted to ensure no conflict with the content of their published documentstoBased GPS or Wi-Fi Search, Alert or Warning System

High Precision L

The Where Patent

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Low overhead Geo-positional Post Notification System for new alerts within 1-30 seconds. Also allows Post Notification Groups for special “responder” criteria

Technique to discourage multiple use of store E-coupons

Technique to discriminate Alert or Deal delivery between moving or stationary devices

System to provide Anonymous Tips to Agencies using a token system which makes it possible to track to a specific submission and provide a reward while preserving anonymity

Technique for using “custom audio files” to announce Deals & Alerts notifications thus promoting safety while driving

Analytics initiative to capture consumer activity based on geo-location while preserving device anonymity

Planned Utility Patent Filings

Jim BenderPresident & CEO

jim.bender@ping4.com

Intellectual Property Overview

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Agenda

• Intellectual Property Organization

• Current Provisional Patent Filings

• Forthcoming Utility Patent Filings

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