+ All Categories
Home > Design > Jim Earley and Earleygraphics Subaru Redesign

Jim Earley and Earleygraphics Subaru Redesign

Date post: 13-Aug-2015
Category:
Upload: jim-earley
View: 114 times
Download: 0 times
Share this document with a friend
Popular Tags:
42
Transcript
Page 1: Jim Earley and Earleygraphics Subaru Redesign

SUBARU

Page 2: Jim Earley and Earleygraphics Subaru Redesign

Adventure is not outside us, it is within...

A.Gide

Subaru Re-Branding Proposal

Page 3: Jim Earley and Earleygraphics Subaru Redesign

Contents:Process Details

9 Current Brand and Mission

9 History and Product List 9 Personas

New Subaru Focus 9 New Branding Strategy 9 Logo and Logotype 9 Typography 9 Color Palette/Textures

New Print Media 9 Promotional Items 9 Business Cards 9 ID Badges, Coasters,

Bookmarks 9 Brochures 9 Letterhead and Envelopes 9 Packaging Design 9 Vehicle Graphics 9 Posters 9 Signage 9 Clothing Design

New Digital Media 9 Website 9 Mobile Devices 9 Social Networks

Digital Map/Blogs 9 Digital Marketing

StrategyCommunity

9 Rallies, Conventions, Expositions

9 Documentary, TV, Radio, Charities

Photo Sources

45

78

101112131416171820

21222324262728

30313233

34

3637

38

40

Page 4: Jim Earley and Earleygraphics Subaru Redesign

3

Page 5: Jim Earley and Earleygraphics Subaru Redesign

4

Process Details:Current Subaru branding encompasses a tight relationship with its customers. “Sharing the Love” is how Subaru markets its vehicles. It is focused on young affluent sport minded buyers. Subaru’s line up of vehicles is small comparatively speaking. It is a niche market that is enjoying success through its innovative and reliable vehicles. Customers tend to be eco-friendly and want to drive where they want (off-road etc). They buy the “experience” not the “thing”. Marketing efforts have focused on the “love” aspect between owner and car.

Innovation is key with Subaru. They’ve developed the “Boxer®” engine which sits horizon-tally vs. vertically. This lowers the center of gravity in their vehicles, making them more reliable in rough roads.

The new branding would expand the Subaru base to not just young adventure seeking buyers, but to older sport minded buyers as well. With the large demographics of the baby boomers entering their senior years, this is a market Subaru should be attracting, yet at the same time not alienate their core demographic base.

The new brand breaks free of the Pleiades logo star concept and presents a fresh look. Adventure, Innovation, Harmony and Stability are key concepts. The new logo is elegant and simple. It sports the “S” in Subaru with negative space representing the balance and harmony of nature. A circle surrounds the logo represent-ing life and continuity. Colors are earthy and subtle, while maintaining a sophisticated feel.

Page 6: Jim Earley and Earleygraphics Subaru Redesign

5 Current Brand and Mission

Mission

We will strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction.

Core Values

1. We will strive to create advanced technology on an ongoing basis and provide consumers with distinctive products with the highest level of quality and customer satisfaction.

2. We will aim to continuously promote harmony between people, society and the environment while contributing to the prosperity of society.

3. We will look to the future with a global perspective and aim to foster a vibrant, progressive company.

Page 7: Jim Earley and Earleygraphics Subaru Redesign

6FHI considers customer satisfaction as the first priority, and will work constantly to improve products and services to provide world-class quality.

Pursuing further growth with distinctive, high value- added Subaru products and stronger focuson core competencies in the ever changing business and customer environment.

Current Slogans

• Confidence in Motion• Inexpensive, and built to stay that way• The Beauty of All-Wheel Drive• Driven by What’s Inside• Think, Feel, Drive• Love. It’s what makes Subaru, a Subaru

Takeshi TachimoriChairman and CEOSubaru of America, Inc.

Current Brand and Mission

Page 8: Jim Earley and Earleygraphics Subaru Redesign

7 Subaru History and Product List

Foundation

Founded in 1968, Subaru of America, Inc. (SOA) is the U.S. Sales and Marketing subsidiary of Fuji Heavy Industries (FHI) of Japan and is responsible for the distribution, marketing, sales and service of Subaru vehicles in the United States. Equipped with unique SUBARU BOXER® engine on all models and Symmetri-cal All-Wheel Drive on most, the Subaru product line, renowned for durability, reliability, traction and “active safety,” represents one of the highest repurchase-loyalty ratings in the U.S. market.

Products

• Forester • Impreza • Legacy• Outback• Tribeca• Crosstek• BRZ• XV• WRX• Baha• Alcyone SVX• Exiga• Trezia (Italy)

Superminis (Europe):Pleo, R1 R2, Sambar, Stella (Asia/Europe).

Concept Cars: SRD 1 Exiga Scrambler B11’s, B5 (Turbo Parallel Hybrid), VIZIV.

Page 9: Jim Earley and Earleygraphics Subaru Redesign

8We Are

• Educated• Sport Minded• Adventurous• Animal Lovers• Seek originality• Eco friendly

Subaru focuses on young affluent sport minded buyers. Customers tend to be eco-friendly and want to drive where they want (off-road etc). They buy the “experi-ence” not the “thing”. Marketing efforts have focused on the “love” aspect between owner and car. They are young adventure seeking buyers, but Subaru needs to add the growing older sport minded buyers as well.

Who says the Millennials don’t buy cool cars?

Subaru’s limited lineup of vehicles makes for a niche market, but there needs to be continued improvement in marketing to older buyers who demand reliable yet distinct vehicles.

New Taglines

Through our adventures we find ourselves.

We are confident and share a common passion.

We wander to re-establish harmony between us and our planet.

Subaru Personas

Page 10: Jim Earley and Earleygraphics Subaru Redesign

9

We are Pioneers and Innovatorswith the Power of Imagination

Page 11: Jim Earley and Earleygraphics Subaru Redesign

10

The New SubaruFocus and Branding Strategy

Page 12: Jim Earley and Earleygraphics Subaru Redesign

11 New Subaru Focus

New Mission

We are customer driven. We want every customer to feel confident and thrilled by the quality and durability of our products. Our high level of innovation and distinctive products are at the heart of our commitment to our customers.

New Key Words

• Distinctive• Innovative• Confident

New Attributes

• Distinction• Unique• Progress• Confidence• Ingenuity

New Values

We strive to develop distinctive products. We are com-mitted to the highest ethical standards in the production of our products, as well as concern for our environment and natural resources. We embrace the future through advanced technology, environmental responsibility and innovation in our products.

Page 13: Jim Earley and Earleygraphics Subaru Redesign

12New Logo

A circular logo represents the unity and global pres-ence of Subaru. The new “S” monogram for Subaru is inspired by Japanese motif designs. This Distinctive “S” design reflects both innovation and harmony in new branding. The Yin/Yang element is visible further stress-ing the balance and harmony Subaru projects with the new branding.

Logo may be in used in any of the approved New Branding colors as well as black, white and the ap-proved metallic finish. Logos may be used with effects such as shadow and emboss on clothing and promo-tional items as aesthetically required. Metallic logo to be used on vehicle graphics and digital media. Shadow x/y offset at .02 for a 2” logo.

New Logotype

The new logotype represents the distinction and confident spirit of the Subaru owners experience. Kalinga Italic Bold with a -50 tracking. Vertical height reduced from the standard letterform to aid in distinction.

Logo screen at 18% if placed behind logotype. Logotype may be placed to right of Logo for better spatial representation as required on products (website or bookmarks). Tagline may be added.

For placement of logotype under logo see example of spacing and centering at left.

New Branding Strategy

SUBARU

SUBARU

SUBARUDistinctive, Innovative, Confident

SUBARU

Page 14: Jim Earley and Earleygraphics Subaru Redesign

13 Typography

Type Treatment

Font typefaces for use on marketing and advertising. Body content in Kalinga san serif for readability and representation of elegance and stability.

Informal font j.d. represents the rugged adventurous, individualistic side of Subaru buyers and the new brand direction and could be used in subheads and other marketing components.

j.d. font used in conjunction with Logo and Logotype or on vehicle signage or signage. For poster use compli-mentary, Informal font to be re sized for most effective visual presence in relation to logo/logotype.

We strive to develop a confident and long-term relationships with our customers through distinctive products.Distinction, Unique, Progress, Confidence, Ingenuity. Confidence, Excitement, and the Harmony between.abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1,2,3,4,5,6,7,8,9 !@#$%&*()+ :”?/

1,2,3,4,5,6,7,8,9 !@#$%&*()+ :”?/

Body content: Kalinga and Kalinga Bold

Page 15: Jim Earley and Earleygraphics Subaru Redesign

14Color Palette and Textures

New Color Palette

The New color palette would be very complimentary to the new Subaru Brand with its use of browns and earthy colors.

Blues, representing the sky and outdoors are included, and soft yellow for sun and fun. There would offer enough variety to provide a varied palette for marketing purposes.

The logo and logotype would be presented in these colors as well.

New Textures

Earthy Textures will be included in the new branding strategy. Textures such as these represent well the new adventure theme of the new brand.

In addition to these textures, tire tracks in snow, mud, sand can also be used in marketing components.

Pantone 483

Pantone 458

Pantone 575

Pantone 5743

Pantone 146

Pantone 5773

Pantone 541

Pantone 462

122-22-0

333-214-102

75-114-29

51-70-14

197-114-0

158-163-116

0-70-127

90-72-28

0-91-100-60

10-10-73-0

48-0-100-53

33-0-85-82

19-61-100-5

9-0-43-38

100-57-0-38

50-58-100-45

SPOT CMYK RGB HEX

#7a1600

#e9d666

#4b721d

#33460d

#c57429

#9ea374

#00467f

#5a481c

Page 16: Jim Earley and Earleygraphics Subaru Redesign

15

We don’t let barriers stop us from our dreams

Page 17: Jim Earley and Earleygraphics Subaru Redesign

16

The New PrintBranding Strategy

Page 18: Jim Earley and Earleygraphics Subaru Redesign

17 Promotional Design

Promotional Items

Product packaging shows logo and logotype combined in center. Font in Kalinga, regular or bold.

Adventure tag line to be displayed or alternate keyword tag line may be substituted as required.

SUBARU

Page 19: Jim Earley and Earleygraphics Subaru Redesign

18Business Cards

Business Cards

Circular die-cut business cards are 3” diameter and offer an innovative way to represent the new brand. Cards can be in any of the approved color palette and could represent the various departments of Subaru (Sales, Finance, Corporate, Engineering, Administration).

Jim EarleySubaru Designer

805-555-2122 1237 Main Ave.,

Ventura, CA [email protected]

www.subaru.com

SUBARU

Jim EarleySubaru Designer

805-555-2122 1237 Main Ave.,

Ventura, CA [email protected]

www.subaru.com

SUBARU

Jim EarleySubaru Designer

805-555-2122 1237 Main Ave.,

Ventura, CA [email protected]

www.subaru.com

SUBARU

Page 20: Jim Earley and Earleygraphics Subaru Redesign

19 Optional Business Cards

Business Card Variation

Variation in the initial concepts of the business card development. Colors will be from approved new color palette but may also be tinted to various levels to aid readability and aesthetics.

SUBARUMARKETING

Jim EarleySubaru Designer

805-555-2122

1237 Main Ave., Ventura, CA 93001

[email protected] www.subaru.com

Jim EarleySubaru Designer

805-555-2122

1237 Main Ave., Ventura, CA 93001

[email protected] www.subaru.com C

OR

PO

RA

TE

Jim

Ear

ley

Suba

ru D

esig

ner

805-

555-

2122

1237

Mai

n Av

e.

Vent

ura,

CA

9300

1in

fo@

suba

ru.c

om

ww

w.s

ubar

u.co

m

Dis

tinct

ive,

Inno

vativ

e, C

onfid

ent

SU

BA

RU

Page 21: Jim Earley and Earleygraphics Subaru Redesign

20ID Badges, Coasters, Bookmarks

Distinctive, Innovative, Confident

SUBARU Dis

tinct

ive,

Inno

vativ

e, C

onfid

ent

SU

BA

RU

Dis

tinct

ive,

Inno

vativ

e, C

onfid

ent

SU

BA

RU

Dis

tinct

ive,

Inno

vativ

e, C

onfid

ent

SU

BA

RU

ID Badges & Coasters

New logotype, photo and approved color palette options represents various departments within Subaru.

New Logo would be on reverse side of ID badge. Logotype screened 50% placed directly beneath logo and centered.

Coasters would be in soft approved palette colors with logo and logotype. Tag line included beneath both and centered.

Bookmark

Bookmarks could be in any of the approved color palette options. Bookmarks have logo centered left in white space with logotype and tag line directly beneath.

Distinctive, Innovative, ConfidentSUBARU

Susan SmithSubaru Designer

Corporate HeadquartersVentura, California, USA

123877995Date of hire: 17 Nov 2013 SUBARU

Page 22: Jim Earley and Earleygraphics Subaru Redesign

21Brochures

The new Subaru brochure shows the distinctive logo and tag line and features an adventure seeking couple, fitting the Subaru persona. Highlights of the brand and brand philosophy are mentioned as well as innovative aspects of the vehicle.

Color palette is consistent with the new approved theme colors and represent the outdoor and sport minded nature of Subaru buyers.

Brochures

We are Pioneers and Innovatorswith the Power of Imagination

www.subaru.comSUBARU

Distinctive, Innovative, ConfidentSUBARU

Distinctive, Innovative, ConfidentSUBARU

Safety drives Subaru design

For the fourth consecutive year (2010-2013), the Insurance Institute for Highway Safety (IIHS) has recognized Subaru as the only manufacturer with a TOP SAFETY PICK winner for all models. We don’t shy away from crash tests, because safety is at the forefront of our design.

Subaru EyeSight®

Subaru takes a look into the future with EyeSight®.Two cameras are mounted by the rearview mirror to monitor traffic and react to conditions even before you do. Basically, EyeSight® sees the prob-lem and initiates action to help avoid the trouble. EyeSight® will also sound an alert and flash a visual warning if there’s danger of a collision and will apply the brakes automatically if you don’t. It can also optimize cruise control and warn drivers when they’re swaying outside their lane

Subaru, Inc.123 Main St., Ventura, CA 93003 805.555.5555 Fax: 805 555-5656

www.subaru.com

www.sub

aru.com

SUBARU

AwardsAutomobile Magazine’s 2013 All-Star Selection

The Subaru BRZ was named as one of Automobile Magazine’s 2013 All-Stars, joining a very exclusive and prestigious list of high-performance sports cars.

IIHS Top Safety Pick for All Models

For the fourth consecutive year, the Insurance Institute for Highway Safety (IIHS) has recognized Subaru as the only manufacturer with a Top Safety Pick for all models.

ResponsibilityThe principles of good corporate citizenship have always been an integral part of the Subaru busi-ness. It is evident in how we relate to our employ-ees, our customers, and our communities.

Takeshi Tachimori Chairman and CEO

Subaru Inc.

Product LineSubaru Product Line

Equipped with unique SUBARU BOXER® engine on all models and Symmetrical All-Wheel Drive on most, the Subaru product line, renowned for dura-bility, reliability, traction and “active safety,” repre-sents one of the highest repurchase-loyalty ratings in the U.S. market. Today, the Subaru product line includes the Subaru Impreza, WRX, STI, BRZ, Subaru Legacy, Subaru Outback, Subaru Forester, and Subaru Tribeca.

Our WorldSubaru is committed to being a leader in environ-mental initiatives while continuing to reduce our own footprint. Being green isn’t a trend. It’s who we are and what we stand for.

We strive to develop a confident and long-term relationships with our customers through distinctive products. We are committed to the highest ethical standards in the production of our products, as well as concern for our environment and natural resources.

www.subaru.com

Our Mission:We are customer driven. We want every customer to feel confident and thrilled by the quality and durability of our products. Our high level of innovation and distinctive products are at the heart of our commitment to our customers.

We share commonexperiences across the global sphere

Subaru vehicles are built to last. 96% of Subaru vehicles built in the last 12 years are still on the road.

* Europe/Asia models: Pleo, R1 R2, Sambar, Stella

BRZ Impreza Legacy Forester Crosstrek

Outback Trebeca Pleo* Sambar* Stella*

Page 23: Jim Earley and Earleygraphics Subaru Redesign

22

SUBARU

Letterhead and Envelope

Simple Sophistication

Distinctive “S” motif from the new logo accents and screens the new letterhead design. Logo is top left for quick identification with logotype directly centered beneath. Screened in soft green in these examples but screened logo and motif can be of any approved palette colors and may represent various departments within Subaru.

Contact information is balanced with logo and placed on lower right side of page.

Paper choice would be recycled HOWARD Linen Warm White Paper, which reflects Subaru’s commitment to eco-friendly principles. Emvelope colors to match screened palette of letterhead.

Subaru Headquarters USA

Re-brand Project1244 Main Ave.Ventura, CA 93003

Subaru 805-555-13531244 Main Ave Ventura, CA [email protected]

SUBARU

SUBARU

SUBARU

Page 24: Jim Earley and Earleygraphics Subaru Redesign

23

SUBARU

Part No. 325411

2013 Outback

New Jersey

Part No. 325411

SUBARUSUBARU

SUBARU

Part No. 325411

2013 Outback

New Jersey

Part No. 325411

Package Design

Package design

Product packaging shows logo and logotype combined in center. Colors represent product variation and based upon approved color palette. Font in Kalinga, regular or bold on front and sides. Bar code on both front and side. Interior color screened 10% of outside color.

CD Design

Product packaging for CD/DVD could be in any approved palette color to represent content topic.

Logo and screened “S” on face of CD. Approved photo of active customer with Adventure tag line to be shown on CD itself.

SU

BA

RU

What’s on the DVD:Short video on Subaru vehiclesShort video on Subaru safetyPDF on vehicle price and trim optionsPDF on Subaru Dealerships

SUBARU

SUBARU

Page 25: Jim Earley and Earleygraphics Subaru Redesign

24

Distinctive, Innovative, ConfidentSUBARU

Distinctive, Innovative, ConfidentSUBARU

Distinctive, Innovative, ConfidentSUBARU

Distinctive, Innovative, ConfidentSUBARU

Distinctive, Innovative, ConfidentSUBARU

Vehicle Graphics

Vehicle design consists of Subaru approved photo of active, sport minded Subaru customers. Logo and logo-type with tag line to be prominently displayed. Reverse of vehicle to have logo and logotype and Adventure tag line. Passenger and driver doors to have logotype and tag line in black, white or approved palette colors.

Vehicle Graphics

Page 26: Jim Earley and Earleygraphics Subaru Redesign

25

Distinctive, Innovative, ConfidentSUBARU

Distinctive, Innovative, ConfidentSUBARU

Distinctive, Innovative, ConfidentSUBARU

Distinctive, Innovative, ConfidentSUBARU

Distinctive, Innovative, ConfidentSUBARU

Vehicle Graphics

Alternate graphics for use on larger Subaru delivery vehicles. Approved logo, logotype and active photo to be combined with tag line.

Vehicle Graphics

Page 27: Jim Earley and Earleygraphics Subaru Redesign

26

SUBARU

Poster Design

Posters and print ads highlight the adventurous spirit of current Subaru customers, yet, as seen in the top left poster, a new focus on attracting older active customers is now part of the new strategy.

Consistent logo and logotype arrangement as well as tag lines are part of the new poster designs.

Posters

SUBARU

We want every customer to feel confident and thrilled by the quality and durability of our products. Our high level of innovation and

distinction are at the heart of our commitment to our customers.

SUBARU

Page 28: Jim Earley and Earleygraphics Subaru Redesign

27 Signage

Signage

Posters and billboards reflect the strategy of attracting sport minded customers who are not afraid of making their own roads. The individualistic streak is prevalent in core Subaru buyers.

Note that many, but not all posters will focus on active buyers of all ages and may not include a photo of a Subaru vehicle. The brand is already fairly established and most people know that Subaru is a car company.

Page 29: Jim Earley and Earleygraphics Subaru Redesign

28Clothing Design

Distinctive Logo to be placed on top right chest area in sport shirts. Logotype can be placed under logo, or distinctive S shape can be screened behind logo.

On hats and other articles of clothing the logo and logotype may be combined as one element as shown in above samples.

Clothing Design

SUBARU

Page 30: Jim Earley and Earleygraphics Subaru Redesign

29

Through our adventures we find ourselves

Page 31: Jim Earley and Earleygraphics Subaru Redesign

30

The New DigitalBranding Strategy

Page 32: Jim Earley and Earleygraphics Subaru Redesign

31Website Design

New website features logo in top left corner with logo-type and tag line. Easy drop down menus provide consistent access to content. Curved shape reflects mountain and road representation. Main content is placed in cut out below photos on subsequent pages. Adventure tag line on bottom right of each page. Main page image will offer sliding variety feature.

New Digital Media Design

BRZ Impreza Legacy Forester Crosstrek

Outback Trebeca Pleo Sambar Stella

Choose from our Award Winning Lineup

We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today.

VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER

Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map

NEWS | WORLDWIDE NETWORK | SUBARU ECOLOGY | EVENTS

Distinctive, Innovative, ConfidentSUBARU Log in | Contact | Help

VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER

Product Line

Equipped with unique SUBARU BOXER® engine on all models and Symmetrical All-Wheel Drive on most, the Subaru product line, renowned for durability, reliability, traction and “active safety,” represents one of the highest repurchase-loyalty ratings in the U.S. market. Our World

Subaru is committed to being a leader in environ-mental initiatives while continuing to reduce our own footprint. Being green isn’t a trend. It’s who we are and what we stand for.

We strive to develop a confident and long-term relationships with our customers through distinc-tive products.

Awards

Automobile Magazine’s 2013 All-Star Selection.The Subaru BRZ was named as one of Automo-bile Magazine’s 2013 All-Stars, joining a very ex-clusive and prestigious list of high-performance sports cars.Responsibility

The principles of good corporate citizenship have always been an integral part of the Subaru busi-ness. It is evident in how we relate to our employ-ees, our customers, and our communities.Takeshi Tachimori Chairman and CEO

Subaru Inc.

about us

Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map

NEWS | WORLDWIDE NETWORK | SUBARU ECOLOGY | EVENTS

Distinctive, Innovative, ConfidentSUBARU

We have been innovators for a long time. We know what it takes tothink outside the box, and our customers know it too.

Log in | Contact | Help

Distinctive, Innovative, ConfidentSUBARU

VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER

Log in | Contact | Help

NEWS | WORLDWIDE NETWORK | SUBARU ECOLOGY | EVENTS

Safety Drives Subaru Design

For the fourth consecutive year (2010-2013), the Insurance Institute for Highway Safety (IIHS) has recognized Subaru as the only manufacturer with a TOP SAFETY PICK winner for all models. We don’t shy away from crash tests, because safety is at the forefront of our design.

Subaru EyeSight®

Subaru takes a look into the future with Eye-Sight®.

Two cameras are mounted by the rearview mirror to monitor traffic and react to condi-tions even before you do.

Basically, EyeSight® sees the problem and initiates action to help avoid the trouble. Eye-Sight® will also sound an alert and flash a visual warning if there’s danger of a collision and will apply the brakes automatically if you don’t.

It can also optimize cruise control and warn drivers when they’re swaying outside their lane

safety

Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map

We take safety seriously at Subaru, We practice it every day and make it a top priority.

Page 33: Jim Earley and Earleygraphics Subaru Redesign

32Mobile Device Design

Mobile Devices

Mobile device and apps will mirror the main website, but will be sized to fit various screen sizes. Apps will be developed to allow users to build their own vehicles with a variety of color and trim options (see bottom right prototype).

Maximum usability and functionality will be provided in mobile apps to allow for the greatest use of features common in main website layout. BRZ Impreza Legacy Forester Crostrek

Outback Trebeca Pleo Sambar Stella

Choose from our Award Winning Lineup

We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today.

Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map

Distinctive, Innovative, ConfidentSUBARU Log in | Contact | Help

Distinctive, Innovative, ConfidentSUBARU Log in | Contact | Help

Choose from our Award Winning

Lineup

BRZ Impreza Legacy

We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today.

Subaru Re brand Project. Jim Earley, 2013 Rocky Mountain College of Art + DesignDesign Systems

VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALERVEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER

NEWSWORLDWIDE NETWORKSUBARU ECOLOGY EVENTS

NEWSWORLDWIDE NETWORK

SUBARU ECOLOGY EVENTS

Outback Trebeca Pleo Sambar Stella

SUBARU

Choose from our Award Winning

Lineup

BRZ Impreza Legacy

We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today.

Subaru Re brand Project. Jim Earley, 2013 Rocky Mountain College of Art + DesignDesign Systems

MENU

Log in | Contact | Help

SUBARU

MENU

BRZ Impreza Legacy

Log in | Contact | Help

Outback Forester Crostrek

Choose from our Award Winning

LineupWe are Pioneers and Innovators with the Power of Imagi-nation. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today.

VEHICLES WHY SUBARU BUILD YOURS OWNERS DEALERSHIP EVENTS HISTORY

Page 34: Jim Earley and Earleygraphics Subaru Redesign

33Social Media

Social media and blog sites to be developed with consistent color palette and information. New Subaru rallies, events, expositions and vehicle updates will be available across all major social networks.

Webinars and documentaries are to be developed to make best use of intelligent and effective marketing processes. Global commonality and passion to be a major theme in social networking.

Online promotions and mobile campaigns will be generated to engage a more diverse customer base, while maintaining core customers.

Social Networking, Blogs

Digital Map Subaru Re BrandJim Earley, Rocky Mountain College of Art + DesignNovember 2013

Website. Subaru-Global.com, Subaru.com Mobile Devices and Phones

Social NetworksGlobal Media Exposure, Rally coverage, TV, Documentary WebinarsBlogs

BRZ Impreza Legacy Forester Crosstrek

Outback Trebeca Pleo Sambar Stella

Choose from our Award Winning Lineup

We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today.

VEHICLES | WHY SUBARU | BUILD YOUR OWN | OWNERS | FIND A DEALER

Copyright 2013 © Subaru Inc. | Privacy Statement | Careers | Site Map

NEWS | WORLDWIDE NETWORK | SUBARU ECOLOGY | EVENTS

Distinctive, Innovative, ConfidentSUBARU Log in | Contact | Help

Outback Trebeca Pleo Sambar Stella

SUBARU

Choose from our Award Winning

Lineup

BRZ Impreza Legacy

We are Pioneers and Innovators with the Power of Imagination. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today.

Subaru Re brand Project. Jim Earley, 2013 Rocky Mountain College of Art + DesignDesign Systems

MENU

Log in | Contact | Help

SUBARU

MENU

BRZ Impreza Legacy

Log in | Contact | Help

Outback Forester Crostrek

Choose from our Award Winning

LineupWe are Pioneers and Innovators with the Power of Imagi-nation. Feel the Confidence, Excitement and the Harmony between. Visit your local Subaru Dealer today.

VEHICLES WHY SUBARU BUILD YOURS OWNERS DEALERSHIP EVENTS HISTORY

Page 35: Jim Earley and Earleygraphics Subaru Redesign

34Digital Marketing Strategy

As emerging technologies continue to dictate the way marketing is practiced today, Subaru will be on the fore-front of the digital wave.

Our Digital Marketing goals are:

1. Solve digital marketing challenges with effective websites, search, e-mail, social media, mobile campaigns, and various online promotions

2. Target more senior customers while maintaining our core customer base

3. Integrate digital initiatives with an overall market-ing plan

4. Conduct consumer research in order to produce effective search, e-mail, social, and mobile cam-paigns and a cost-effective means of generating leads, increasing sales, and enhancing custom-er relationship management (CRM) programs

5. Target and deliver smart marketing messages to on-the-go and digital media-savvy customers

6. Achieve better results with digital spending, and show the exact return on marketing investment

SUBARU

Page 36: Jim Earley and Earleygraphics Subaru Redesign

35

We wander to re-establish harmony between us and our planet

Page 37: Jim Earley and Earleygraphics Subaru Redesign

36

The New Subaru Community

Page 38: Jim Earley and Earleygraphics Subaru Redesign

37Rallies and Expositions

Subaru already has an established Rally presence around the world. This strong branding aspect will continue and expand to keep loyal customers engaged.

Unveiling of the new branding will be widespread across many venues and vehicle conventions such as NIADA Convention & Expo - National Independent Automobile Dealers Association.

Rallies, Conventions, Expositions

Page 39: Jim Earley and Earleygraphics Subaru Redesign

38TV, Radio and Charities

Subaru strives to be a positive influence in the community. Continuing these efforts is something we are proud to do. Approved causes will be those such as protecting the wildlife and ecology of the planet, but new emphasis will be placed on charities that assist the elderly. This corresponds with the new branding which focuses on the older population.

Positive documentaries will be produced to highlight Subaru and our eco-friendly process, as well as the innovative engineering that is part of the brand.

TV and Radio ads will be produced to showcase our vehicles and new branding.

Documentaries, TV, Radio, Charities

Page 40: Jim Earley and Earleygraphics Subaru Redesign

39

Innovation and Confidence

SUBARU

Page 41: Jim Earley and Earleygraphics Subaru Redesign

40

Photographic Sources:

http://123rf.comhttp://Subaru.comhttp://blogs.reuters.com/japan/files/2009/http://pictures.dealer.com/m/markmillersoagroup/1495/http://pictures.dealer.com/p/patriotsubarusne/0602/http://www.wildhawaii.org/images/news/http://www.coastlineadventures.com/catalog/product/gallery/http://www.motortrend.comhttp://stblogs.automotive.com/files/2011/09/https://ec.europa.eu/digital-agenda/sites/http://www.focusdogtraining.com/wp-content/http://2.bp.blogspot.com/-wMwD6v1t3KI/TjrupE4BmrI/http://image.automobilemag.com/f/reviews/12_month_car_reviews/http://www.theyeshivaworld.com/wp-content/uploads/2013/09/http://subiesport.tv/site/wp-content/uploads/2013/03/http://freshpet.com/wp-content/uploads/2013/08/http://www.standard.net/sites/default/files/imagecache/max_800/stories/2012/http://i01.i.aliimg.com/wsphoto/v0/1363742565/http://www.richmondsignscapes.com/Portals/28634/http://lavca.org/wp-content/uploads/2013/09/http://www.indielec.com/UserFiles/image/http://www.carshowroom.com.au/carphoto/272/photoset/550/http://th00.deviantart.net/fs70/PRE/i/2010/267/e/5/http://www.mountaintrek.com/wp-content/uploads/2012/06/http://4.bp.blogspot.com/-cppCMwMVwCY/Uf503JtEFkI/AAAAAAAACws/K5ND-pIuLbMU/s1600/

Page 42: Jim Earley and Earleygraphics Subaru Redesign

We are Subaruwww.subaru.com


Recommended