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Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In...

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Jim Petrassi Sr. Managing Partner, CSC [email protected]
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Page 1: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

Jim Petrassi Sr. Managing Partner, CSC

[email protected]

Page 2: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

2 CSC Consulting 2013 February 13, 2014

CIO BAROMETER 2013 | 5TH

EDITION

2 CIO Barometer 2013 February 13, 2014

NEARLY 700 I.T. LEADERS TRENDS & PERSPECTIVES

OF I.T. DEPARTMENTS

http://www.csc.com/cio_barometer

Page 3: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

3 CSC Consulting 2013 February 13, 2014

The role of an IT Executive

Page 4: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

4 CSC Consulting 2013 February 13, 2014

PRIMARY role of INNOVATING and creating VALUE with technology in 2013

*CSC CIO Barometer

Page 5: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

5 CSC Consulting 2013 February 13, 2014

PRIMARY role of INNOVATING and

creating VALUE with technology in 2015

*CSC CIO Barometer

Page 6: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

6 CSC Consulting 2013 February 13, 2014

LOOKING INTO

THE FUTURE

CIO TO BECOME

THE ENABLER

OF THE CORE

BUSINESS

STRATEGY

Involvement in the direction of the core business strategy

Leadership in innovation and creating value

with new technology

A driving force for operational excellence

Involved in the direction of CORE business STRATEGY

*CSC CIO Barometer

Page 7: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

7 CSC Consulting 2013 February 13, 2014

Technology Trends & Priorities

70% of CIOs are DEPLOYING

SOLUTIONS for Big Data,

Analytics & Information

Management

600% INCREASE in

SPEND on CLOUD

Services in Just

2 Years

65% of IT Execs:

CREATING Mobile

Applications is a

Key CHALLENGE

for IT

74% of CIOs: Cyber / IT

Security Remains a

Serious Priority

74% of IT Execs:

Desire to INCREASE the

Level of Internal IT SKILLS

& Acquire NEW TALENT

Page 8: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

8 CSC Consulting 2013 February 13, 2014

What’s The Forecast? “Cloudy with a chance of Digital disruption….”

Page 9: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

9 CSC Consulting 2013 February 13, 2014

Innovation Is Moving Outside the Firm

Value traditionally created inside the firm

New value increasingly created outside the firm

Community Content

Social Media

Mobile/ Location

Big Data

Co-creation Crowd-sourcing

Collaborative Commerce

Edge Devices

Open Innovation

Cloud Computing

Sensors Peer-to-Peer

Design Production

Sales and

Marketing Support

Page 10: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

10 CSC Consulting 2013 February 13, 2014

Shift from Inside-Out to Outside-In

Inside-Out

Outside-In

Company/supplier-centric

Marketing collateral

Market intelligence

Internal know-how

Intellectual property

Management/control

Fixed, internal company IT

Customer/community- centric

Community- generated content

Real-time analytics

Ecosystems, vertical clouds

Open source (contribution)

Leadership/influence

Scalable cloud, public IT

Page 11: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

11 CSC Consulting 2013 February 13, 2014

Forces For Outside-In Architecture

High Security Systems, Networks,

Apps, and Data

DM

Z

DM

Z User-Generated

Content Cloud Computing

Business Ecosystems Customer

Experience/ Identity

Devices/ BYOT Predictability/

Understanding

Internet of Things SaaS

Open Communities

Employees Suppliers Partners Contractors CUSTOMERS

CRM

HR Services

Travel & Expenses

UX

Page 12: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

12 CSC Consulting 2013 February 13, 2014

Questions to Consider

• What are you experiencing? Is your company the same or different from those we survived?

• How is IT perceived in your company? Cost of doing business or key to the business strategy?

• Do you believe the role of the CIO is changing? If so, in what ways?

• Do you have an example of where these new disruptive technologies have impacted your business? Given you a competitive advantage or perhaps creates a competitive threat?

Page 13: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

13 CSC Consulting 2013 February 13, 2014

Is your firm Outside-In?

http://lef.csc.com/leads/outside-in-assessment

1 Strongly Disagree 5 Strongly Agree

1 Strongly Disagree 5 Strongly Agree

Page 14: Jim Petrassi - CDM MediaCSC Consulting 2013 February 13, 2014 10 Shift from Inside-Out to Outside-In Inside-Out Outside-In Company/supplier-centric Marketing collateral Market intelligence

Thank You

Jim Petrassi Sr. Managing Partner, CSC

[email protected]


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