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PRODUCT

PROMOTION

Submitted By:-

Pankaj Kumar Sahu

MBA, Ranchi University

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INTRODUCTIONOFJSPL:-

JSPL plans to invest US$ 12.00 billion (Rs. 55,000crore) in the state of Jharkhand for establishing asteel plant of capacity 12 MTPA and a captivepower plant with production capacity of 2820 MW in

phases.

The company is setting up a 6.0 million TPA steelplant and a 1320 MW captive power plant (CPP) atPatratu, Dist:- Ramgarh

It plans to set up a 6.0 MTPA steel plant and a1320 MW CPP at Dist. Godda .

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INTRODUCTIONTO PRODUCT PROMOTION:-

The main objectives of Product Promotion are asfollows:-

To introduce new products in the market. To attract new Customers and retain existing one.

To maintain Sales of Seasonal Products.

To meet the challenge of customers.

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OBJECTIVESOF SUMMER TRAINING:-

To understand the product promotion scheme andstrategies of TMT Re-bars of JSPL.

To understand the pricing strategies of thiscompany.

To find the availability and demand of TMT Re-bars.

To compare the strategies of JSPL and TATA

STEEL. To find Dealers and Retailers feedback.

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METHODOLOGY USED:-

Have selected a sample size of 60 retailers byRANDOM SELECTION TECHNIQUE to avoid anybiasness.

Location Visit during training:-

Visit to Jindals Jamshedpur Office Visit to Jindals Ranchi Office

Meet JSPLs dealer of TMT Re-bars of Ranchi Zone

Meet the Retailers of TMT Re-bars of Ranchi,Ramgarh and Hazaribegh Zone

Collected the data through Questionnaire

Telephonic Interview

Observation

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MAJOR BRANDSIN TMT RE-BARS:-

TATA STEEL

JINDAL STEEL

MONGIA TMT BALMUKUND TMT

CAPTAIN TMT

KAMDHENU TMT

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FOURMAJOR CRITERIASELECTEDTOCOMPARE JINDAL WITHOTHER BRANDS:-

Quality

Service

Profit Margin Timely Delivery

Advertisement and Promotional Activity

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COMPANIESACCORDINGTOQUALITY:-

0

5

10

15

20

25

30

35

40

Rank 1 Rank 2 Rank 3 Rank 4

Jindal

Tata

Mongia

Balmukund

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COMPANIESACCORDINGTOPROFITMARGIN:-

0

5

1015

20

25

30

35

40

45

50

Rank 1 Rank 2 Rank 3 Rank 4

Jindal

Tata

Mongia

Balmukund

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COMPANIESACCORDINGTOTIMELYDELIVERY:-

0

10

20

30

40

50

60

70

Rank 1 Rank 2 Rank 3 Rank 4

Jindal

Tata

Mongia

Balmukund

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COMPANIESACCORDINGTOADVERTISEMENTANDPROMOTION ACTIVITY:-

0

5

1015

20

25

30

35

40

45

50

Rank 1 Rank 2 Rank 3 Rank 4

Jindal

Tata

Mongia

Balmukund

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FUTUREPROSPECTSFOR JINDAL:-

When asked from Retailers, Would you like tooffer Jindal TMT first to your customer?-

Retailers Feedback

Yes

No

Note:- If Supply and Service should be improved in future.

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SUGGESTIONSFORFUTUREIMPROVEMENTS:-

Company can promote its products by followingways:-

Company can distribute gifts, pen, diary to theirretailers and customers.

Company can also distributes Cap and T-shirt in which

name of Jindals Product is encoded. Company can arrange get together meeting for

Retailers and Dealers on a regular basis, so that theycan be familiar with companys products.

Company can also hire technical representatives whowill regularly visit to construction site and promote theproducts.

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HOWCOMPANYCANMOTIVATEITS DEALERSANDRETAILERSTOSALEITSPRODUCT:-

Company can set a target for their dealers andretailers, and those who achieve the target shouldbe awarded by the company, on following basis:-

The best seller should be awarded as PREMIUM

DEALER of Jindal and will entitle to receive specialpreference.

The Average seller should be awarded as STARRISING AWARD, so that they will inspire to sell more.

Company can also offer some tour package to good

Dealers and Retailers to motivate them, this way thecompany can also gain publicity among the Retailersand Dealers.

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HOWCOMPANYCANIMPROVEITS SERVICE:-

Company can open JINDAL HELP CENTER, tosolve the quarries of Dealers and Retailers.

Company can have a JINDAL HELP VAN which willregularly visit to those construction site where

Jindal Re-bars are used and regulate the regularsupply of re-bars.

HELP VAN must have a proper co-ordination withnearby Dealers and Retailers.

Company can also offer Site Engineer to theirpremium customers.

Company can also open its own exclusive shop atconstruction zone, where there is no retailers, toproperly supply the products.

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