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Jio Digital Life
Jio Digital
Life
MUKESH AMBANI
FOUNDER
OF RELIANCE JIO
On Behalf of Making India Digitalized
What exactly different about Jio ?
Company profile
Reliance Jio vision
Marketing Strategy
Reliance Jio 4 G: five pillars
Reliance Jio offer
Uniqueness
Issues
product & service of Reliance Jio subsidiary
Formidable player
spectrum of possibility
comparison
future scope
customer opinion
conclusion
CONTENTS
The biggest difference between other telecom operators
and Jio is their optical fibre network.
An optical fibre is a wire that converts your data signal
into light and transfers them at the speed of light. The data
transfer capacity of optical fibre is very high compared to
mobile towers.
Reliance Jio has the longest fibre optic network in the
country, ranging over 2.5 lakh kilometres of fibre.
Reliance Jio invested 150,000 Crores ($ 22 billion) into this
fibre optic network”
What
Exactly
Is Different
About Jio ?
18 circle where Reliance jio has 1800MHz band
➜ Reliance Communications owns and operates the world's
largest next generation IP enabled connectivity infrastructure
which comprises 280,000 kilometres of fibre optic cable
systems in India, USA, Europe, Middle East and the Asia
Pacific region.
➜ Reliance Group ranks among India's top private sector business
houses in terms of net worth.
➜ The Company has a good customer base.
➜ Reliance covers over 21,000 cities and towns and over 400,000
villages (India).
Company Profile (Reliance Jio)
➜ Reliance Jio is in process to set-up the 4G LTE infrastructure.
➜ RJIL is setting up reliable (4th generation) high speed internet
connectivity, rich communication services and various digital
services on pan India basis in key domains such as education,
healthcare, security, financial services, government citizen
interfaces and entertainment.”
Continued….
➜ Reliance‟s vision for India is that
broadband and digital services will no
longer be a luxury item.
➜The initiatives are truly aligned with the
Government of India's „Digital India‟ vision
for our nation.
➜Digital Healthcare
➜Affordable Devices
➜Jio Drive
➜Digital Education
➜Digital Currency
➜Digital Entertainment and social connectivity
Reliance
Jio’s vision
Brand Ambassador of Reliance Jio
Mr. Shah Rukh Khan
Year by year Reliance change their strategy
Reliance Jio
4G:- Five
Pillars
According to
Mukesh
Ambani
• Network:
RIL chairman said most service providers
have infrastructure for voice, but not data
“There is one language spoken on Jio, the
language of the Internet: IP,” he said, adding
that all IP design makes Jio the most
extensive and future-proof in the world.
• Reliance Jio will cover 90 per cent of India‟s
population by March 2017, Ambani said.
Reliance Jio
4G:- Five
Pillars
According to
Mukesh
Ambani
• Devices:
According to Ambani, more 70 per
cent of all smart phones in India are 4G
LTE. He announced addition to its LYF
smart phone series, which will start at Rs
2,999 and will go up to Rs 5,999. The
Reliance Jio 4G LTE Jio Fi router costs Rs
1,999.
Reliance Jio
4G:- Five
Pillars
According
to Mukesh
Ambani
Content:
Mukesh Ambani made some important announcements
regarding content for Jio TV and company‟s apps.
Jio TV will give users an access to 300 plus channels.
Jio Cinema will have a library of 6000 movies and about
1,00,000 episodes of TV shows. The Jio music library, on
the other hand, will have 10 million songs.
The Reliance Jio premium apps such as JioPlay,
JioOnDemand, JioBeats, JioMags, JioXpressNews,
JioDrive, JioSecurity and JioMoney will be free for all
users till March 31, 2017.
Reliance Jio
4G:- Five
Pillars
According
to Mukesh
Ambani
Services:
Reliance Jio is presenting its users with a
redesigned sign-up process. RIL aims at
making on-boarding experience simpler
and acquire a million users a day.
The e-KYC solution will give users a
working connection with Aadhar card in
just 15minutes.
Reliance Jio
4G:- Five
Pillars
According
to Mukesh
Ambani
• Tariffs:
* Ambani said the company has always put
customers first. He added that Jio tariffs are built
on three principles
1) Customer should play for only one service —
voice or data.
2) Data must be affordable
3) Pricing structure should be simple so just 10 tariff
plans. No blackout dates.
• Mukesh Ambani says the company is offering 4G
data packs at about 1/10th price as compared to
other players in the market. Ambani calls the
“cheapest in the world”.
Reliance Jio’s Offers1. Free voice calls
2. Zero roaming charges
3. 45 plans at Rs.50 per GB
4. Students to get 25% more data
5. Free data services for the first four
months after the launch
6. 10 tariff plans starting at Rs 19 a day for
occasional users
7. Rs 149 a month for light users, Rs 4,999
a month for heavy data users
8. To achieve 100 million customers in
record time
9. "Super-affordable” handsets under the
LYF brand starting at Rs2999.
10. To be formally launched on September
.
Reliance Jio Promotion Offer
Uniqueness
- Jio is the only company who is usingfourth generation (4G) LTE service.
- Jio is operating its network on 1800MHz and 2300 MHz bands inMumbai.
- Normal download speed of Jio is 15-20 Mbps.
- Lowest international call tariff in theworld.
- 4G handset with free connection forstarting at as less as Rs. 2999.
- No surge pricing on public holidays,festivals and new year.
Broadness of Internet
Issues
- Initial offer packages are of 90-150
rupees, but few months down the line
these brilliant offer may charge you 500.
- Offer are of validity of 28 days instead of
31, then for a year 13 packs are required
in place of 12.
- Bandwidth that jio will follow is traffic
free but tough to catch.
- Gaining the sim and operating have some
boundations.
- If try to trick the companies complex
network system, then company have right
to bann the sim.
Product and Services of Reliance Jio
1. 4G Broadband2. LYF Smart phones3. Jio net WiFi4. Jio apps- In May 2016, Jio
launched a bundle ofmultimedia apps on GooglePlay as part of its upcoming4G services.
5. While the apps are availableto download for everyone, auser will require a Jio SIMcard.
6. list of the apps.
Subsidiary
LYF Smartphone's
- In June 2015, Jio tied up with domestic handset
maker Intex to supply 4G handsets.
-Through this, it plans to offer 4G voice calling besides
rolling out high-speed Internet services.
- In October 2015, Jio announced that it would be
launching its own mobile handset brand named LYF.
- On 25 January 2016, the company launched its LYF -------
----Smartphone series starting with Water 1.
-Three more handset models have been released so far,
namely Water 2, Earth and Flame1 .
Spectrum of
Possibilities
Spectrum:-
Who
Bought
What ?
Now Reliance Jio’s Equity Stacks up Against That of Its Rivals
.
Formidable Player
Comparison
Between
Telecomm
Company
Future
Scope➜ It will increase its market share.
➜ To bring 1Gbps broadband to 100 Indian
cities.
➜ To start a new era of digital life.
➜ They have target to add up to 100 million
user .
➜ Now they are preparing their base in the
market but after 5 years they will work
upon their profit.
The main is the call drop issue. You might have
experienced that you calls being dropped when we call
to Vodafone user, but other carrier works fine I don‟t
know why but yes this is you can try calling at a
Vodafone user number you will get a call drop I am
about 80% sure.
NETWORKCOVERAGE
Another main disadvantage is the coverage of Jio 4G
means working in the main cities only. I live in Punjab
so there are very less no. of cities that have Jio 4G
coverage.
Customers Opinion for Jio 4G
4G SPEED-
Everyone is saying that they are getting speed
about 130mbps I don‟t know how its possible I
am not able to get even 1mbps since I am using
it like about 4-5months. I don‟t know what is
the truth but according to me max speed is
2mbps.
Continued……..
➜SHOULD USE MAIN PHONE NO.
Jio is a secondary Sim for the time being
because the Jio is not fully developed its not
available in some areas.
The call drop issue suppose you have a
important meeting that you want to cancel and
you call you employees and it say call drop and
so on, that can become a great trouble.
Jio is a good network for phone and data but it
need to develop more there are lots of bugs here
and there and I would like to see the fully
developed version of the 4G.
Customers
Opinion
for Jio 4G
Conclusion
By just making their tariff plan in such a way that most people
interested in 4G have to pay over Rs 500 per month, Jio will be
making way more money than the current players.
Declining speed of 4G.
More and More customers linking to reliance.
A tough competitor to all other telecom companies.
A big step towards digital India.
