JM Proposal

8/12/2019 JM Proposal

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PRIVATE & CONFIDENTIAL

Copyright @ 2009 MadCap Events Sdn Bhd

All Rights Reserved

Jelajah Malaysia 2009

Cavalcade Proposal

by

PRIVATE & CONFIDENTIAL


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PRIVATE & CONFIDENTIALCopyright @ 2009 MadCap Events Sdn Bhd

All Rights Reserved

THE PROPOSAL

MadCap Events Sdn Bhd is proud to present this proposal formanaging The Cavalcade for Jelajah Malaysia 2009. MadCap

Events has the know-how to manage the cavalcade since thecompany and its personnel has been involved in the cavalcade

management since 2001.

The proposal underlines the proposed scope of work and thecavalcade concept that will benefit the event.

CONTACT US

Company Name MadCap Events Sdn Bhd

Co Registration No 773549 M

Address Suite 2.9.1 . Jalan FloraTaman Desaminium . Lestari Perdana43300 Seri Kembangan

Selangor

Telephone 012 . 653 . 9219 (Shelly)012 . 959 . 7244 (Bad)014 . 233 . 8767 (An)

Facsimile 03 . 8888 . 8949Email [email protected]

CONTENTS

1 The Proposal1 Contact Us

2 The Cavalcade3 The Cavalcade Components6 Scope of Work8 Operations Budget

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THE CAVALCADE

The Cavalcade is known as a parade of coloursand joy. Wherever the parade stops, these mobilepromotions never fail to attract the crowd.

The colourful and multi designed cavalcadevehicles provide valuable exposure and mileagefor the event partners and the sponsors.

Travelling from villages to towns and from towns tocities, the sponsors will benefit extensively throughmaximum visualization and wide advertising

exposure of various corporate images, productsand services, it is an effective way of promotionsand marketing strategy thus spreading ourpartners branding.

One can truly capture these unforgettablemoments with its carnival ambience as they movealong the race route.

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THE CAVALCADE COMPONENTS

CAVALCADE VEHICLES

Major component of the event is the decorative and colourful

vehicles, called the cavalcade. These vehicles will be fully-wrapped with event images and sponsors brandings. Thevehicles move in a convoy, from town to town and parked atthe start and finish venues. It gives great visual impact andcreates fun for the public. It is an effective medium for mobileadvertising along the race route, a good on-ground exposureand direct interaction with the public. The Cavalcade neverfail to pull the crowds attention. THE NOISE TM

This Cavalcade vehicle is equipped with powerful sound

system handled by experienced dee-jays. The objective isto create noises to attract the crowd. Thus anothereffective way for promotional and sales activities. Our dee-

jays will assist sponsors to organise games, quizzes andother promotional activities . The Noise will be stationedat strategic locations at the finish venues.

SPONSORS DAY

The sponsors are able to choose a special day which isdedicated to them. On this day, all the volunteers will be inthe sponsors attire and extra promotional activities will be

included i.e. exciting games and quizzes. Mentions ofsponsors messages via The NOISE and the team ofrollerblade girls will be assigned to these sponsors on thatday.

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PROMOTIONAL ACTIVITIESProduct SamplingSamples of products can be handed out at all stoplocations throughout the Jelajah Malaysia event.

Goodies HandoutsThe cavalcade sponsors can interact with the public andhand out souvenir items at all our stop locations.

EVENT CHARACTERS

Rollerblade Girls

A group of rollerblade girls with sponsors attire willdistribute goodies and samples of products at the Start and

Finish venues.

Mascots

Mascots of sponsors with their brand names will easilyattract the crowds.

PROMO MERCHANDISE

We go further to ensure our partners branding are givenmaximum exposure along the race routes and also at the startand finish areas. Items such as MINI FLAGS, PALM FLAGSand HANDHELD FANS will be distributed to the public tocolour the route with the sponsors corporate or productbranding.

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MEDIA COVERAGE

The success of an event depends on thepublicity it receives. A well-publicised event willgenerate lots of interest from the public to

participate in the event. It is of utmostimportance for us to ensure our sponsors andpartners receive maximum exposure for their

brands.

Print Media Partner

Press Ad and coverage of the cavalcade in the

Cavalcade Print Media partner newspapersand magazines.

Radio Partner

Coverage and live crossover on the cavalcadewhereabouts by our Cavalcade Radio partner.

EXCLUSIVE CAVALCADE MERCHANDISE

The official items for cavalcade will each carry ourcavalcade sponsors logos and brands. Amongst the

items are but are not limited to: Cavalcade Manual

Team Members Attire

Cavalcade Note Pad

Cavalcade Pouch Bag

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MadCap Events - SCOPE OF WORK

Cavalcade Department StructureSetting-up of the department structure to ensure smooth

movement of Cavalcade Jelajah Malaysia 2009 asplanned. Tasks include appointment of personnel, assigning

job scope for each personnel; administer staff and crew duringpre-event and race day.

Cavalcade Team personnel breakdown:a. Secretariat.b. Volunteers - drivers and promoters.

c. Sponsors - Representatives of sponsorsduring the event

Cavalcade Route & ScheduleIdentify locations and towns along the race route to determinenumber of stops and duration of each stop for promotionalactivities on race days.

Promotional Activities

Plan promotional activities with the organiser and sponsors tocreate excitement for the public along the race routes and atthe start/finish areas.

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Sponsors LiaisonCoordinating and assisting sponsors onfinalising all activities for pre-event and during

Jelajah Malaysia as stipulated in thesponsorship agreement.

LogisticsDetermining vehicle type and numbers requiredfor the cavalcade convoy, and ensuring vehicleconditions used for the event are in good order.

The task also includes installing these vehicleswith necessary equipment.

Design and Production

Liaise with organiser and sponsors on vehicledesigns and production according to standardas stipulated in the contract. The production

team will supervise vehicles production.

MadCap Events - SCOPE OF WORK

Convoy Management

Managing cavalcade convoy to ensure smooth movementduring event as planned:-

a. Pre-Event Scheduleb. Cavalcade Schedulec. Hoteld. Petrole. Tollf. Allowancesg. Safety measures for team members and the public

ReportsSubmitting reports to update status and progress of tasksinvolved to the organiser. The Cavalcade Activity Report willalso be submitted to the sponsors after the event.

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OPERATIONS BUDGET - MadCap Events

The Operations Budget for the Cavalcade includes the below items but are not limited to. The contractperiod covers pre-event, during event and post-event works.

2,500.00Vehicle Safety Equipment2.3

3,000.001P.A System2.5

6,300.0070.00109 daysRadio Communications Devices2.4

272,000.008,000.0034Production & Body Sticker2.2

-Vehicle Rental2.1

Technical Requirements Equipment2

3,200.0080.0058 daysVolunteers Special Event Promoters1.4

8,000.0050.00208 daysVolunteers Promoters1.3

12,000.0050.00308 daysVolunteers Drivers & Spare Drivers1.2

12,000.00100.001012 daysSecretariat1.1

Manpower Race Day Allowances1

Amount (RM)Rate (RM)NosDescriptionNo

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1,360.005.00348 daysParking Charges4.6

500.00Storage for goodies4.4

20,000.00Media & Publicity4.5

13,000.001,300.00110 daysLorry Transport for Goodies4.3

1,200.008.00150Cavalcade Manual4.2

10,000.0050.00200Cavalcade Merchandise4.1

Others4

3,000.0025.001012 daysMeals3.5.2

7,500.00150.00510 daysAccommodation3.5.1

Secretariat3.5

21,000.0025.001058 daysMeals3.4.2

62,400.00150.00528 daysAccommodation3.4.1

Volunteers & Sponsors3.4

6,800.00200.0034Toll (Race Day)3.3

5000.00Pre-Event3.2

34,000.00100.003410 daysFuel3.1

Travel Expenses3



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2,000.00 / Unit2-D & 3-D Sculptures for Sponsors Vehicles

Optional7

610,759.60Grand TOTAL

55,523.60Management & Consultation Fee

10% of Total Expenses

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555,236.00Total Expenses

50,476.00Miscellaneous / Contingency10% of expenses

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504,760.00Sub-Total


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Assumptions

34 No of Vehicles

4 Secretariat1 Announcer (DJ Car)4 Jersey Cars20 Cavalcade Sponsors5 Event Sponsors

115 Team Members10 Secretariat

30 Volunteers Drivers & Spare Drivers20 Volunteers Promoters5 Volunteers Special Event Promoters

50 Sponsors

57 No of Rooms8 No of Race Days

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