9
Self Service Marketing Support
Collateral Library
Search and download ready to use
campaign assets for your marketing
programs.
Commercial Acceleration Social Media Center
Sales tools and assets to support
your Call Blitz activities as part of a
Commercial Acceleration Day.
Curated content from industry
thought leaders – choose the stories
you want to share.
North & RESE: Igor Turcanu
[email protected], +40 31005 1447
(English, Russian, Romanian)
South & MEA: Ramzi Gharbi
[email protected], +40 31005 1209
(French, Arabic & English)
UKI & DACH: Alexandra Georgescu
[email protected], +40 31 005 1176
(German, English & French)
JMC Marketing Specialist Team to assist in Marketing & Demand Gen Executions
Campaign Launcher
• Multi-touch nurture emails
• Landing Page
• Social Media Posts
• Web Banners
• Lead Alerts
• Lead Nurture CRM
Telemarketing Services
• Bureau Basic: - Lead Qualification
• Bureau Advanced –Integrated with Lead Nurture Campaign
• Data Supply & List Building
• Funded via MDF
Social Media Support
• Weekly content updates
• Social Syndication Tools
• Best practice via LinkedIn Marketing Community
• White Space Social Media based Campaigns
Web Content Syndication
• Ensures continuously updated content on your website.
• Lead Gen via gated content & contact requests.
• Choice of execution type & content categories.
Traditional Demand Generation Campaigns
Juniper Marketing Concierge allows you to:
Quickly get professionally developed Juniper
co-branded content to market
Comfortably launch complex nurture flow
campaigns in minutes
Rapidly generate more qualified leads
Simply manage leads through to opportunities
with built-in Lead Nurture CRM
Quickly view dynamic charts and download
campaign reports
Have complete confidence that your customer
data is secure and can’t be accessed by Juniper
Traditional Demand Generation Campaigns
Your Marketing Specialist will help you with:
Free marketing training to execute unassisted
campaigns
Set-up and execution of campaigns using JMC tool
Advice on campaign selection, targeting and timing
to help ensure you have a unique voice in the market
Packaging content to send via your own email
distribution tool
Access to and co-ordination with telemarketing
agencies for data purchase, out-bound calling and
lead qualification.
Campaigns 2-Go
Send Juniper campaigns using your own marketing automation platform
Freedom to execute using our template, or take
images & text to build in your own corporate style.
Downloadable marketing kits to use should you
want to host the campaign outside the JMC
14 Packages of campaign sites and eDM’s
available – more to come
Downloadable guide identifies which functionality
you will need to implement on your systems to
execute the campaign
Find Campaigns 2-Go under Marketing Collateral
in the left hand navigation of the JMC home page
79% of salespeople who use social media outsell their peers - Forbes
72% of B2B buyers used social media to research their purchase decision in 2014 – DemandGen54% of salespeople say that they
closed a deal as a direct result of social media - McKinsey
53% of buyers said that they rely on peer recommendations before making a purchase decision – a number that was just 19% in 2012!
- DemandGen
Whitespace & Social Media Campaigns
Personalised campaign landing pages built and hosted
with full lead capture and tracking functionality
Your Marketing Specialist will help you discover JMC’s
flexibility to execute a campaign your way:
Automated posting of Social Media Content to your
channels for the duration of the campaign
Banner Adverts to drive traffic from your website to
campaign landing pages
Email templates, call guides, flyers and collateral your
sales team can use to share campaign messaging with
customers and prospects
Simple Web Content Syndication
B2B BAROMETER REPORT 2014
B2B BAROMETER REPORT 2014
Reduce Costs & Complexity: Direct publishing of juniper.net content to your web domain
or as a hosted showcase, free of charge.
Increase Return on Marketing Spend: Ensure your web visitors from SEO & marketing
investments are retained.
Drive Pipeline: Receive inbound leads from gated content and contact request functions.
Ongoing Return: One time registration and set-up maintains content indefinitely.
Logon Today https://jmc.juniper.net
No need for separate registration, use your
Partner Center logon to access
One-time profile set-up to ensure your
campaigns are personalised your way
Click to Chat with your local Marketing
Specialist and get started with your first
campaign
Read and accept our plain English Terms &
Conditions, in place to ensue your data is
secure and your customers’ privacy is
maintained
Browse to discover the full portfolio of
marketing tools and support available
including many features not covered in
today’s presentation
