WHY VALUE MEASUREMENT IS CRITICAL TO FUTURE INDUSTRY DEVELOPMENT
TRACY HALLIWELLDIRECTOR OF BUSINESS TOURISM & MAJOR EVENTS
L&P’S ROLE
Deliver jobs and growth for London by attracting investment and visitors today and building London's reputation for tomorrow.
To tell London's story brilliantly
Purp
ose
Mission
Del
iver
ing
May
oral
pr
ioriti
es
Championing London as the best place to visit, study and do business
Creating 200,000 new jobs (We are contributing 20,000 jobs)
Attracting investment to develop and regenerate opportunity areas
KEY PERFORMANCE INDICATORS
WE REPORT ONLY THE ADDITIONAL ECONOMIC BENEFITS
DIRECTLY ATTRIBUTABLE TO OUR ACTIVITIES
JOBSSUPPORTED
JOBS CREATED
Measures how many new jobs we have created through attracting FDI into London
Measures how many jobs have been supported by the spend of tourists, delegates, spectators and students that we have attracted to London
GVA
Measures our direct economic contribution to London and demonstrates the overall return on public sector funding
CITY REPUTATIONMeasures the reach and impact of activities which build London’s reputation as a leading life
sciences centre, high technology centre and cultural city
GVA MEASUREMENT
GVA Delegate Spend GVA % SpendLess Domestic/UK attendees
Adjustment factor Over Optimisation
Average Displacement Additionality Gross GVA Total
delegates Total GVA
Domestic Corporate Day £135.00 0.5 0.8 0.37 £4.99 2000 9,800International Corporate Day £135.00 0.5 0.4 0.2 0.37 £6.90 5000 34,500Domestic Corporate Multi Day £514.00 0.5 0.2 0.8 0.37 £15.21 20,000 304,200International Corporate Multi Day £514.00 0.5 0.4 0.2 0.2 0.37 £36.51 65,000 2,373,150Domestic association Day £190.00 0.5 0.8 0.37 £7.03 10,000 70,300International association day £190.00 0.5 0.4 0.2 1 £45.60 0 Domestic Association Multiday £516.00 0.5 0.2 0.8 0.37 £15.36 1500 23,040
International Association Multi Day £516.00 0.5 0.4 0.2 0.2 1 £99.66180,000 17,938,800
Experiential TOTAL CVB 20,753,790Major Sports Event £62.00 0.5 0.5 0.2 0.37 £4.58 338,000 1,548,040Major Sports Event Multi Day £62.00 0.5 0.2 0.2 0.37 £6.30 2,053,000 12,933,900Major Cultural Event £88.00 0.5 0.5 0.2 0.37 £6.51 Major Cultural Event Multi Day £88.00 0.5 0.2 0.2 0.37 £10.41 1,200,000 12,492,000TOTAL ME 26,973,940
FUNDING
WHY VALUE MEASUREMENT IS CRITICAL TO US…..
MEASUREMENT ROI
STAKEHOLDER SUPPORT
WORLD CAPITAL OF BUSINESS
GLOBAL FINANCIAL HUB
DIGITAL CAPITALOF EUROPE
TALENTED MINDSFROM ACROSS THE GLOBE
CENTRE FOR SCIENTIFIC EXCELLENCE
WORLD CLASS CLUSTERS
WHERE BUSINESS THRIVES
LONDON’S OFFICE HOURS OVERLAP WITH COUNTRIES MAKING 99% OF WORLD GDP
ACCESS TO DECISION MAKERS WITH MORE HQ’s
ALL IN ONE CITY
Access to technologicalinfrastructure
Access to markets and global brand infrastructure
Access to talentedstaff
Cross-fertilisationof businesses
Access to capital
Government/Regulators Professional
advisors
LONDON VOTED WORLD LEADER IN ECONOMIC
INFLUENCE, TECHNOLOGY ACCESS, REPUTATION AS AN
URBAN GATEWAY, & ITS DEVELOPMENT & DESIGN
CAPABILITIES
PWC Cities of Opportunity Index 2013
LONDON NAMED MOST ATTRACTIVE CITY IN
EUROPE FOR INVESTMENT
E & Y EuropeanAttractiveness Survey 2014
LONDON VOTED No 1 MOST INFLUENTIAL CITY IN THE
WORLD
Forbes Magazine August 2014
OVER 79,000 STUDENTS IN LIFE SCIENCE-RELATED SUBJECTS
LIFE SCIENCES
RESEARCH AT IMPERIAL COLLEGE
AND 12 TEACHING HOSPITAL, MORE THAN 50 CLINICAL INSTITUTIONS WITH A HUGE PATIENT POPULATION FOR CLINICAL TRIALS
London has 120 companies in life sciences, alongside Cambridge’s 180 and Oxford’s 65. Together, they form the Golden Triangle
ACCESS TO A POOL OF 386,000 EXPERIENCED IT PROFESSIONALS & TECH
GRADUATES
TECH
Worth £140 billion to the UK economy, contributing 12% of UK GDP
LONDON IS THE BIGGEST EUROPEAN USER OF FACEBOOK
16, 850Students studying computer sciences at london universities
34,000DIGITAL TECHNOLOGY COMPANIES
40%Uk IT co’s london based
WHY LONDON…..• Tap into Europe’s deepest pool of tech delegates, speakers and
companies• Go to the heart of revolutionary research in a city with 5 medical
schools and 12 teaching hospitals• Showcase breath-taking developments, pioneering products and
policy• Partner with global brands• Harness centres of excellence: London stock exchange, Tech City,
iCity, Open Data Institutex,Crick Institute, iconic cultural institutuions• Maximise delegate numbers with a workforce of 350,000 financial
industries professionals, 580 000 IT professionals, 400,000 creatives
Link up with festivals: LFW, BFI Film Festival, Design Festival Harness a broadcast powerhouse
PARTNERSHIPS
RECENT SUCCESS STORIES
GOVT RECOGNITION
L&P’s IMPACT IN 2014