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816.304.7365 [email protected] from concept to completion PORTFOLIO CREATIVE THAT CONNECTS joan miller tanner communication arts
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from concept to completion
P O R T F O L I O
C R E A T I V E T H A T C O N N E C T S
joan miller tannercommunication arts
Thank you for being interested in my work. I look forward to learning more about your needs and discussing creative solutions to achieve results.
I’ve been a creative professional since the 80’s. My background has included stints in ad agencies, design and public relations firms as well as in-house corporate teams. I work with clients to create, design and implement solutions that help them successfully obtain their objectives.
A few examples of client projects are on the following pages.
C R E A T I V E T H A T C O N N E C T S
Hello...
joan miller tannercommunication arts
Sprint Telecommunications holding company that provides wireless services and is a major global Internet carrier.
When United Telecom bought Sprint and changed the overall company identity, they faced several tough internal and external communication challenges. I worked with the corporate communications team to create a strategy that would help them in a new and forward-thinking way. Projects included:
•corporate annual reports •marketing communication publications
•product branding materials
•internal communication programsThe result was a comprehensive and consistent branding program through all communications from corporate annual report, marketing projects and internal employee communications.
Program benefits
Program benefits
Business Support
Employee Growth
Market Share
CRM program design
Annual report (print and digital)
Kansas City University A private university comprising of a College of Osteopathic Medicine founded in 1916 and a College of Biosciences.
I serve as a creative consultant to the University, working on several key marketing,advertising, branding and fundraising projects.
The “Leading the Way” case statement is an important piece used by the Advancement department to give an overview of the University’s Centennial fundraising campaign. This key piece is presented to corporate and civic leaders as well as key alumni.
Other areas of work include several special projects, dimensional graphics, promotions and digital media.
BP/Amoco From the neighborhood gas station to one of the nation’s leading energy companies BP/Amoco became a highly sought after company.
My original scope of work with Amoco was to brand special programs (roadside assistance and retail promotional programs). Having a well respected relationship with this client, I was asked to serve as a consultant through the corporate merger with BP. BP retained my services post merger to continue as a creative consultant for several challenging projects.
Program print materials Retail program infographics
Fike Fike is a globally recognized leader of precision-engineered solutions which increase efficiency and protect people from harm.
Fike originally retained my services to develop bolder and stronger ad campaigns for their product lines. After resounding success (over 25% response rates), the scope of work grew to include corporate branding standards, print, digital media and trade exhibit design.
Concept, design and execution of all print advertising, direct mail and collateral
Digital media, website development
Fike Programs for vertical markets: Biotech and Pharmaceutical
Trade advertisement Brochure for biotech and pharmaceutical markets
Explosion mitigation infographics Banner graphics for Interphex
CAD Cartridge Actuated Devices has been synonymous with energetic and pyrotechnic technology for over a half a century.
CAD’s upper management needed help promoting their business to win major contracts in the defense, aerospace, automotive and marine industries. After launching a new branding program in 2014, CAD was awarded with numerous contracts including a $1.07 million federal contract. CAD is a subsidiary of Fike, all branding was done to reflect a contiguous branding strategy with it’s parent company.
Trade exhibit designs and promotions Corporate capabilities brochure
Rhône-Poulenc Rorer Conferences, sales incentives and meetings around the world proved to be highly successful for this client.
Working with a well-known sales incentive and meeting planning company, I provided full-scale integrated branding programs for numerous clients including Rhône-Poulenc Rorer and Aventis.
Conference promotion
Meeting itinerary booklet
Conference brochure
Luggage tag
Sales Incentive Programs - Cessna
Zack Group Zack Group has been in the medical staffing business for over 25 years. They have more than quadrupled in size.
My client relationship with Ron Zack began over two decades ago when he founded Computer Source, a corporate technology supplier. Having sold that business Ron, bought a medical staffing firm from Spencer Reed. I work with them to establish branding, positioning, advertising and marketing communications.
Website and digital media
Marketing communications materials
Flower City Printing We succeed by makingothers succesful.
Flower City Printing wanted a showcase piece that would highlight their range of capabilities and present them in a fresh way. We used their corporate identity and brand name to tell their story.
Capabilities presentation and print media
What is the first thing that comes to mind when you picture a company or brand? The answer is easy, it’s their logo. Logo design is the foundation of your business. I use a proven process to develop logos that are lasting assets for my clients. In addition to the development of logos, I have created several complete branding programs and standards guides.
Brand identities
Let’s get in touch: [email protected] or call 816.304.7365
C R E A T I V E T H A T C O N N E C T S
GoodbyeDon’t let this be...
A partial listing of the clients includes:
AMC EntertainmentAmerican Century Investors
AventisBP/Amoco Beechcraft
Best Manufacturing, Inc.Cessna Aircraft Company
Computer SourceCrown Center Development
Fike CorporationFixtures Furniture
Hallmark CorporationHaworth
Heatilator CompanyHighland Properties
HNI/HON INDUSTRIES Inc.Imax Corporation
JCNichols CompanyNavistar
Rhone-PoulencShawnee Mission Medical Center
Sony CorporationSosland Publishing
SprintTarget
Terra NovaTruman Medical Center
Unitog CompanyVolvo
Waddell & ReedYRC World Wide
Zack Group
MARKETING COMMUNICATIONS:AdvertisingAnnual ReportsDirect Mail ProgramsIdentity/Branding ProgramsLead Generation ProgramsLiterature Projects and SystemsMarketing Plan/StrategyMerchandising/Sales ProgramsPackage DesignProduct Promotion/LiteratureWebsite Development
IDENTITY & IMAGE DESIGN:Image Audit & AnalysisIdentity Systems/ImplementationLogo Creation & Style GuidelinesProduct DevelopmentTrademarks/Icon Creation
ENVIRONMENTAL DESIGN:Architectural GraphicsExhibits/Trade ShowsProduct ShowroomSignage
joan miller tannercommunication arts