Connect great talent with jobs they love.

Job descriptions 4.0 – the new frontier.

twitter.com/jamescliftjclift@karmahire.com

• Founder of KarmaHire• Entrepreneur• Recruiting BG

ABOUT MOI

$9B

RECRUITING 2.0

RECRUITING 2.0• Social Referrals• Job Search Engines• SEO, SEM• Email + referral

marketing• Cross-platform• Metrics Driven

Why it matters?

4% Conversion Rate

INDUSTRY AVERAGE

CANDIDATE COMPOSITION

CANDIDATE COMPOSITION

PROBLEM w/ Job Posts• Current job postings drive away top talent• Conversion rates at < 4%!

Job postings are broken.

RECRUITING 2.0

 If we knew how badly our employer branding (the kind that prospective job applicants see) was hurting us in the talent acquisition arena, we might spend more time and energy writing genuine, human job ads in plain English and rethinking the whole red-tape-laden hiring process.Until we do that, we can keep kvetching about how hard it is to find talent, but we can only delude ourselves for so long. Eventually, we're going to have to look in the mirror and see that we've created the talent shortages we complain about, by driving the best candidates — the ones with the most options in the talent marketplace, that is — away with a stick.

WHAT’S WORKING• Focus on attracting right fit• Showcase experience, culture and vibe. • Employer branding a priority

KEY ELEMENTS

• Copy that doesn’t suck• Images, video, multi-media• Storytelling• Sharing

COPY THAT DOESN’T SUCK• Start with “why”• Put yourself in the high heels of who you want to

attract • What do people look for in a job?

COPY THAT DOESN’T SUCK• What do people look for in a job?

• What do people look for in a job?• Great people to work with• Hard problems to solve• Start with WHY

COPY THAT DOESN’T SUCK

Some good ones.Reliability engineers make Stripe work. Whether it’s deploying and maintaining server clusters, building tools to automate a deployment pipeline, or designing and implementing a new piece of our request pipeline, reliability engineers make sure that Stripe is as fast and reliable as possible.

This is a perfect position for someone who knows how to work fast and smart. You know where the rabbit holes are and you’re good about avoiding them early on. You know which details make all the difference, and which ones don’t make any difference. You know the difference between spending time wisely and wasting time.

You’re so bright, people mistake you for the greek god Apollo. You’re so multitasking, you’re reading this while juggling. You’re so self-motivated, your application is half-submitted and you haven’t even gotten to the requirements yet! You love detail, you crush deadlines, you organize like a Trapper Keeper and switch gears like Steve McQueen at Le Mans. Discrete like Bond, professional like Jobs, and the kind of humor that means you understand why a job description should be fun to read.

The new frontier

Content is key• Tell your story• Share images, video and blog posts• Give an inside look into your company• Sell candidates on the opportunity

Key Metrics• Traffic/ Conversion rates• Social shares • Interviews• Hires…

Traffic?

Results • 3X Increased conversions • Decreased advertising cost • Increase referrals 100%• Higher caliber applicants • Intangibles (Brand awareness)

The Future• Content rules, brand conquers all• Mobile, cross-platform experience• Personalization• Big data. Catering ads to

people.• Social “targeting”

• Human

KarmaHire.com@karmahire@jamesclift