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Guerilla Job Search Secrets © Job Search Digest
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Guerilla Job Search Secrets
© Job Search Digest
• Q&A at end of today’s session– We could not possibly get to every question– We answer as many as we have time for today
• Exit survey– You can ask your specific questions there– Also, you can ask about classes in your area
Getting Started
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1) Fun With Figures: The Awful Truth2) What is Guerrilla Marketing?3) Quick Case Study4) 7 Guerrilla Job Search Secrets
Today’s Agenda
• Today’s winners– Chosen at random from exit survey responses– Notified via email
• 1 participant will get a free copy of the Guerrilla Job Search Executive Home Study Program
• 1 participant will get a full year of a Job Search Digest Premium subscription of his/her choice
Today’s Drawing
35 years’ combined experience 1,000 searches $184 million in salaries 99.79% success rate
20,000+ people helped in 23 countries … plus Detroit
About Our Presenters
• Times are tough …
Fun With Figures …
• What is the average length of unemployment now?a. 6 weeks
b. 12 weeks
c. 24 weeks
d. 32 weeks
Pop Quiz
Fun With Figures …
Guerrilla Job Search tactics work in tough times.
• Ottawa in 2006, with 65% unemployment in tech
• Michigan in 2009, with 13.8% unemployment everywhere
Fun With Figures …
Guerrilla = Unconventional• In doubt? Try the opposite!
Marketing = Finding and selling• Marketing 101 is Job Search 401!
What Is Guerrilla Marketing?
Steve Cobain, banking executive
• Before: 1,500+ resumes emailed, 3 interviews, 0 jobs in 9 months
• After: 10 Coffee Cup Capers, 8 interviews, 6 job offers, HIRED … in 6 weeks
Quick Case Study
1) Start with clarity
2) Network like a Guerrilla
3) Let other people “sell” you
4) Send a Guerrilla Resume
5) Send a Guerrilla Cover Letter
6) Use social networks
7) Start work before you’re hired
7 Guerrilla Job Search Secrets
“If you don’t know where you’re going, you might wind up
someplace else”
- Yogi Berra
7 Guerrilla Job Search Secrets
Two ways to start with clarity …
1) Job Title (or 3 skills)
2) 20 Employers
Tactic: “Hack” into Monster …
# 1: Start with Clarity
Monster says …
• writing + training + German = 11 jobs and employers
• marketing + environment + communications
= 2,014 jobs• social media + anything = 508 jobs
# 1: Start with Clarity
Possible job titles (and employers)writing + training + German
• German Help Desk Analyst (Volt Workforce Solutions)
• Customer Service Associate (Abbott Laboratories)
• Web Editor/Writer (Sandvik Publishing)
# 1: Start with Clarity
# 1: Start with Clarity
Contact the “recently departed”
• Google company name and “resume” to find resumes of former employees
• Call those people and ask about:
1. person you would work for
2. department they ran
3. company itself
#2: Network like a Guerrilla
Now. Here’s what you’re thinking…
“WHAT???!!?? You want me to cold call?”
#2: Network like a Guerrilla
No achievements? No experience? No problem …
#3 Let other people “sell” you!
#3: Let Other People “Sell” You
How can other people “sell” you?
Testimonials!
#3: Let Other People “Sell” You
From a profile on LinkedIn
• “Bob immediately impressed me as articulate, intelligent, and self-motivated. More than that, I’ve seen ample evidence that Bob gets things done, which is a quality lacking in most people.” February 20, 2009
#3: Let Other People “Sell” You
… re-used on your résumé …
• Reviewer said: “Bob immediately impressed me as articulate, intelligent, and self-motivated. More than that, I’ve seen ample evidence that Bob gets things done, which is a quality lacking in most people.” (2009)
#3: Let Other People “Sell” You
… and in your cover letter!
P.S. – Call me today to learn why one reviewer said: “Bob immediately impressed me as articulate, intelligent, and self-motivated. More than that, I’ve seen ample evidence that Bob gets things done, which is a quality lacking in most people.” (2009)
#3: Let Other People “Sell” You
Tactic: Get 1 testimonial!
1) Got LinkedIn?
2) Got letters? Emails? Awards?
3) Call someone to ask
#3: Let Other People “Sell” You
Don’t send just a resume …
#4: Send a Guerrilla Resume
Ordinary Resume = Ordinary Results
Guerrilla Resume = Sexy!
The Major Parts• Objective (2 lines at most; hook reader!)
• Achievements (3-5 bullets)
• Experience (go back 15 years; relevant!)
• Education (relevant degrees)
• Additional Information (relevant only!)
• Logos and Quotes: – employers, clients, organizations
#4: Send a Guerrilla Resume
#4: Send a Guerrilla Resume
How?
Start reading yourjunk mail for ideas
#5: Guerrilla Cover Letter
1. Personalize! NEVER, EVER write: “Dear Sir or Madam”
2. Drop a name! “I spoke with Heather in your office about the position of…”
#1 Get Attention
#5: Guerrilla Cover Letter
#2 Focus on the Reader
Change I, I, I, to … You, You, YOU!
#5: Guerrilla Cover Letter
Wrong:
“I can offer you my 10 years of experience”
Right:“You will benefit from my 10 years
of experience, which can grow profits for your team”
#5: Guerrilla Cover Letter
#3 Include a P.S.Examples:• P.S. – Please call me today to learn how
I saved $97,455 for my employer in 2008.
• P.S. – Call me today to learn why one reviewer said: “I’ve seen ample evidence that Bob gets things done, a quality lacking in most people.” (2009)
#5: Guerrilla Cover Letter
Q. What’s the easiest way to find a job?
A. Have a job find you!
#6: Use Social Networks
ZoomInfo.com and the “secret lives” of recruiters …
#6: Use Social Networks
#6: Use Social Networks
• Make a promise in your headline:– “I save money for high-tech firms by _____.” – “I increase efficiency up to 32% by ____.”
• Prove claims (recommendations, numbers)• Show off expertise (link to blogs,
PowerPoints)• Note: It may be your first job interview • Turn virtual connections into real meetings!
#6: Use Social Networks
Tactic 1: Invite us to connect with you on LinkedIn!
Tactic 2: Choose 5 people to ask for a recommendation!
#6: Use Social Networks
source: fox tv
How do you ace this job interview?
1. Research the company -- find out needs, problems, and opportunities …
2. Research the job -- find out about the work you would do …
3. Start work before you’re hired!
#7: Start Work Before You’re Hired
#7: Start Work Before You’re Hired
• Case Study: Bill McCausland
• Results: Hired in 8 Weeks
• Tactic: Start Work Before Hired
Case Study
#7: Start Work Before You’re Hired
Case Study
Other Examples:
• Proofreader -- found typos
• Sales rep – found sales leads
• What can YOU do before you’re hired to prove your skills?
#7: Start Work Before You’re Hired
Scene: Ottawa, Ontario, 2006
How two laid-off Guerrillas got: 18 job interviews and 7 job offers In a city with 65% unemployment!
Case Study
1. Target list of 38 employers
2. Direct mail campaign
3. Guerrilla Resumes
4. Web site
5. Blog
6. Podcast series
7. Press releases sent to newspapers
8. White papers sent to CEOs
9. Public speaking
10. Email and fax campaign
Case StudyThe “Force Multiplier” Effect
• Direct Mail: Coffee Cup Caper 1.0!
• Box with coffee cup, business card, and invitation to coffee …
• with Tim Horton’s certificate for “virtual” meeting option.
Case Study
Case Study
Web site and Blog: Same theme as other elements
Guerrilla Job Search “Special Tactics” …
• Reinforce what you’ve learned
• Get personal help from us
How to Get Hired Faster
How to Get Hired Faster
• Job Search Digest has partnered with Resumes Done Write to offer a special discount for webinar participants– JSD members save $300 off the price of any …– We will include a special link in a follow up email for
you.
• A copy of this presentation will be available online in the coming weeks.
Special Offers for Participants
Home Study Course: Executive Version
• When you EXIT the webinar, a survey will then pop up.
• You must complete the survey to enter your name in today’s drawings.
The Exit Survey
© Copyright JobSearchDigest.com
Slides Not used
© Copyright JobSearchDigest.com
• #1 - Help a Reporter www.HelpAReporter.com
• #2 - Research like a Pro www.ZoomInfo.com
• #3 - Use an Aggregator JobSearchDigest.com
6 Airborne Tactics
• #4 - Systematize Your Efforts www.JibberJobber.com
• #5 – Link up www.LinkedIn.com
6 Airborne Tactics
Email to everyone you know:1.List 10-25 target employers
2. If they know anyone at those companies, ask for a referral;
3.Forward your message to 10 more people; AND
4.Ask if they know of any other companies who might be interested in Your Job Title
Tactic 6 - Email Chain Letter
The Coffee Cup Caper – Explained!
“Coffee Cup Caper” Results:
• Jann FritzHuspen, St. Paul, MN
• 3 boxes mailed = 3 phone interviews
• HIRED as a Director in 34 days
• Other successes: Chicago, Detroit, Los Angeles, Washington DC, etc.
The Coffee Cup Caper – Explained!
What is the sweet sound of success?
Listen …
The Coffee Cup Caper – Explained!
Q & A
© Copyright JobSearchDigest.com
Q: Is there a difference…?
Q & A
© Copyright JobSearchDigest.com
Q: Is there a difference…?
Q & A
© Copyright JobSearchDigest.com
Q: Is there a difference…?
