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September 2011

TABLE OF CONTENTS

THE HIRING SENTIMENT .............................................................................................................3 & 4

SECTORAL ANALYSIS ........................................................................................................................ 5

FUNCTIONAL AREA ANALYSIS ......................................................................................................... 6

CITY BASED SCENARIO ...................................................................................................................... 7

WORK EXPERIENCE BASED ANALYSIS ............................................................................................ 8

METHODOLOGY ...................................................................................................................................9

ANNEXURE ...................................................................................................................................10-12

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September 2011

THE SENTIMENT:OVERALL HIRING SCENARIO

The grim global macro economy is yet to see any crippling effect on the overall recruitment scenario of India,

but some sectors like ITES, Telecom and Banking have started witnessing dipping indices thus indicating

caution in the environment. The Naukri Job Speak index for Sep-11 shows steady hiring trends with the job

index moving up marginally from 1087 in Aug-11 to 1094 in Sep-11. However, a yearly comparison shows

that the index moved up 16% in Sep-11 when compared to the same time last year.

Hitesh Oberoi, CEO and MD, Info Edge said Corporate India is likely to see a significant decline in jobs in the

coming months as both employers and employees adopt a "wait and watch" approach amid global economic

slowdown and volatile markets.

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September 2011

THEMACROSCOPE

SECTORALANALYSIS

An in-depth analysis of the job index shows that Auto and Construction sectors have shown positive

movements in the index with hiring activity moving up by 7% and 2% respectively in Sep-11 when compared

to Aug-11. On the other hand, Telecom, Insurance and BPO sectors saw dips in their monthly hiring activity.

The indices for Telecom and BPO sectors dipped by 9% respectively in Sep-11 when compared to Aug-11,

while hiring activity in the Insurance sector saw 11% dip during the same time period. IT- Software, Banking

and Oil and Gas sectors witnessed marginal 3% dips in their monthly hiring activity. However, yearly

comparison shows positive growth figures for all sectors barring ITES and Telecom.

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September 2011

CITY BASED HIRING SCENARIO

Among the top metros of the country Delhi, Chennai and Bangalore witnessed dips in hiring activity by 6%,

4% and 2% respectively in Sep-11 when compared to Aug-11. Mumbai and Kolkata saw steady hiring levels,

while Hyderabad and Pune witnessed 5% and 3% upward movement in hiring activity.

.

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September 2011

WORK-EX BASEDSCENARIO

Hiring activity maintained steady levels across all experience brackets. The job index for 13-16 years and 8-12 years

moved up by 3% and 2%

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September 2011

METHODOLOGY

The Naukri Job Speak index from Feb10 includes both online jobs as wells as jobs acquired from existing clients by our

tele-calling team. Although the tele-calling data is a relatively small component of the entire job postings on Naukri,

addition of the same to the index gives a more holistic picture of the Indian job market. Therefore, the Job index which

was till now based on the July 2008, has been realigned to take care of the effect of the Jobs added by the tele-sales

team.

On the basis of job listings added to the site every month, the data shows an increase or decrease in the index. To

calculate the index, job listings added to the site in July 2008 have been taken as 1000. The subsequent months have

been indexed with data of July 2008. The monthly report shows hiring trends across industry sectors, geography and

functional areas. There might be high volatility for certain fringe cases like smaller cities, niche industries etc. owing to

a small base, but more than 34000 clients using Naukri.com leads to high reliability of the data.

Naukri Job Speak not only talks about sectors or cities but also about the total job movement on site. The total jobs on

site are defined as:

Total Jobs: Jobs Added + Jobs Refreshed

Where a refreshed job is any job that was posted earlier, however has been refreshed during the month and therefore

indicates that the position is still open.

Disclaimer

The data is only representative of the listings on Naukri.com. Our analytics team has used statistical techniques to

derive insights which might be useful for our users/stake holders/ audiences. There may be a statistical margin of

error

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September 2011

ANNEXURE

Industry Sectors

Upward movement of the index as compared to the previous month

Dip in the index

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Functional Area

Upward movement of the index as compared to the previous month

Dip in the index

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September 2011

Cities

Upward movement of the index as compared to the previous month

Dip in the index