Jobvite Webinar: Leading the Charge, Driving the Change

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Leading the Charge,Driving the Change:Why Innovators Will Win the War for Talent


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#HCIwebcast Agenda

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Amy Lewis

Today’s Moderator

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Dan Finnigan

Today’s Featured Guests

Kimberly KasperChief Executive Officer

JobviteChief Marketing Officer

Jobvite

Leading the Charge, Driving the Change: Why Innovators Will Win the War for Talent

Dan FinniganCEO, Jobvite

8 of the 11 Top Tech IPO’s Use Jobvite to Power Their

Hiring

Source: Forbes

13 out of 17 expected Tech IPO's in 2013

Source: VentureBeat

Unemployment Getting Better – But Slowing

Unemployment rate,Seasonally adjusted

Nonfarm payroll employment change, Seasonally adjusted

Jan-

08

Jun-

08

Nov-0

8

Apr-0

9

Sep-

09

Feb-

10

Jul-1

0

Dec-1

0

May

-11

Oct-1

1

Mar

-12

Aug-1

2

Jan-

13-800

-600

-400

-200

0

200

400

600

Source: BLS.gov

Remember This?

Today Does Not Feel Much Better

But Tomorrow Can. You Can Lead the Future!

Only A New Approach, Hard Work – the right Weapons – and some Courage!

Growing Awareness: Talent Matters Most

Source: Boston Consulting Group, “Realizing the Value of People Management; From Capability to Profitability”, August 2, 2012

“People” Companies Outperform the Market Average

Recruiting Delivers 40% More Profit Growth Than Next Best HR Function

Source: Boston Consulting Group, “Realizing the Value of People Management; From Capability to Profitability”, August 2, 2012

Recruiting will be one of the hot careers in the next decade

• 14% Y/Y increase• Most commonly advertised job title: Recruiting

Source: Wanted Technologies

Why?

1.Business Need Skilled Talent More Than Ever

2.Talent Is Becoming Increasingly Scarce Worldwide

3.Talent Is Choosy, Savvy Consumer of OpportunitiesThe recruiters who transform themselves

into marketers become as important—if not more—than any function.

Jobs In Future Require Education

Source: Bureau of Labor StatisticsDoctoral / professional degree

Master degree

Bachelor degree

Associate degree

Some college

High school

Less than high school

20%

22%

17%

18%

18%

12%

14%

% Change Employment 2010- 2020

Source: Bureau of Labor Statistics

Most Advertised Openings in U.S. Today:All But Two Require College

1. Computer Occupations2. Health Diagnosing and Treating Practitioners3. Other Management Occupations (inc. HR)4. Financial Specialists5. Business Operations Specialists6. Sales Representatives, Services7. Engineers8. Information and Record Clerks *9. Advertising, Marketing, Promotions, PR, and Sales Managers10. Supervisors of Sales Workers *

Source: Brookings Institution

U.S. App Economy Jobs

before the iPhone

0current day

477k

Source: TechNet, The App Economy

Mobile Applications Engineer

iPhone Application Developer

Social Media Manager

User Experience Analyst

Android Developer

Virtualization Architect

Mobile Marketing Strategist

iPad Game Developer

API Platform Manager

SHRM: Companies Anticipate Needing More College Graduates

High school dimploma or equivalent only

Specific post-secondary certificate/credential(s)

Associate’s degree

Bachelor’s degree

Advanced degree (e.g., master’s, MBA, Ph.D, M.D.)

9%63%

27%

28%61%

11%

18%69%

13%

56%

42%2%

56%

1%

44%

Increase

Stay the same

Decrease

Percentages may not total 100% due to rounding.

SHRM/Achieve Survey: Changing Employee Skills and Education Requirements—Changes in the Workforce ©SHRM

Working Age Population Shrinking Worldwide

Source: Deloitte Research, UN Population Division (http://esa.un.org/unpp/)

Battle of the Brains(US-based schools listed in blue)

Source: PR Newswire

Battle of the Brains(US-based schools listed in blue)

Source: PR Newswire

Creating A Serious Shortage

Source: Bureau of Labor Statistics, Current Population Survery

Severe Shortage Of STEM Graduates In US

92Parks, recreation and

fitness

’98-’08%

Source: SunSentinel, 2012

STEM Jobs STEM Degrees

50,000 Shortage in Florida Alone

64,000

14,855

engineering 66%doctorates 50%

plan tostay

tech45%science

+doctoral35%degrees

Source: CNN Money

Immigration Debate In DC

• 764,321 foreign students enrolled in

U.S., up 5.7% in 2011

• U.S. world share dropped 25% to 18% -

now up to 21%

• H1B Visa capped at 85K (20K for those

with Advanced Degrees)

• Proposed Bill: Increase to 115K – 300K

Result: 10X Programmer Talent Agency

Source: HBO

Skilled Talent Is Now A Consumer Of WorkOne Size Does Not Fit All

Each generation approaches work differently, shaped by the economic, social and political forces of their time.

Source: Manpower

Gen Y Dominates Workforce in 5 Years

0

25

50

75

100

125

150

175

200

225

1990 1995 2000 2005 2010 2015 2020 2025 2030

Pre-Boomers

Baby Boomers

Generation

Generation Y and beyond

SOURCE: U.S. Bureau of the Census, projections based on 2000 Census

popula

tion a

ge 1

8-6

4 (

mill

ions)

2011: The Baby Boomers reached retirement age

2030: Gen X reaches retirement

age

2018: Gen Y makes up half of the working age population

Gen Y Soon To Dominate Workforce: 15-20 Jobs Over Lifetime

Source: www.fastcompany.com/magazine/162/average-time-spent-at-job-4-years

median tenure in current job:

U.S.4.4yrs

Californians...and Millennials

3.0yrs

Recruiting Is Marketing

“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.”

Peter Drucker, management consultant, educator, and author

Marketing Starts by Understanding Your Target Like A Marketer Would: 80 Million Gen Y

Exercised vigorously in last 24 hours46%

Saw email usage drop in 201127%

Have a tattoo39%

Started a business on the side35%

Think helping the poor most important issue21%

Recruiting Is Marketing:The New Five P’s of Marketing

Product: Define Broadly Around Customer ExperiencePrice: Provide Competitive ValuePromotion: ROI-tracked Marketing Mix of Media, Content, Message & Growing BrandPlacement: Many, Convenient and Inspiring Ways to BuyProcess: All Efforts Working As One Optimizing Funnel

#1 and #2 Product & Pricing: Design Roles for Their Future, Not Just Yours

1. Explain Company Vision2. Prioritize Community Service3. Develop “In-Between” Steps And Titles4. Give Encouragement & Regular

Feedback5. Offer More Flexibility6. Provide Education and Professional

Development7. Give Them Time for Personal Projects

7 Ways Beyond Compensation To Improve Job Attraction

• Gen Y are “Job Shoppers;” 88% are looking to make a change

• Salaries guidepost for value and staying on track, but NOT differentiation

• 51% of new employees hired in 2012 have “buyers remorse”

Source: HBR: Blog Network: What Job Candidates Really Want: Meaningful Work

#3 Promotion: Big Brands, Especially Strong Consumer Brands, Have Big Advantages

Top 5 of “50 Top Employers for College Grads”

#3 Promotion: Gen Y Wants Authentic Brand Experiences

“Make Your Culture Your Brand” – Culture Is Emotional

Marketing Learning That Decisions Made By Lymbic (Lizard) Brain…Focus Messaging & Promotion On Emotional Connection

Engagement Survey of Top Performers and Develop Value Statements

Mold All Marketing Messaging Around Effort—Employee stories and testimonials

Successful If Portrayed Culture So That Best Candidates “Select In” and Mismatched “Select Out”

Source: ERE Recruiting Conference 2013 by Randall Birkwood

Have A Company Mission That Matters…And, It Helps To Authentically Provide Social Good

HubSpot Mission

Kimberley Kasper

Image should take the entire slide

Brand: Join the Flock And Help Find Meaning

Step Inside Kixeye…If You Have What It Takes!

Imagine Being In Jobvite’s Family!

#3 Promotion: Advertising & Distribution

Track All Advertising & Distribution

SEO: Jobs (and Content) Pages

Careersite Distribution & Promotion

Social and Employee Referral

Applications by Source Type 2013

Job Board42.4%

Career Site38.2%

Agency2.2%

Employee Re-ferral8.5%

Notifications / Talent Pool

1.2%

Transfers1.2%

Other6.2%

• Career Site up by 6%• Emp Referral up by 1.3%• Transfers are significant

Hires by Source Type 2013

Job Board17.1%

Career Site21.0%

Agency4.7%

Employee Re-ferral40.4%

Notifications / Talent Pool

0.4%

Transfers7.1%

Other9.3%

Faster hiring through employee referral 2013

Source: Jobvite

Emp Referral CareerSite Job boards

29

45

39

Employees hired through employee referral arehired 55% faster than those who came through career site.

Over 1 year Over 2 years Over 3 years

46% 45% 47%

33%35%

39%

22%20%

14%

Hired Faster Better Quality

Half of Career site Visitors Do Not Return

One Time Visitors49%

Return Visitors51%

Remarketing Is The Way Marketers Handle Abandonment

Brand Site

Ad on another siteCustomer

#4 Product Placement: Many, Convenient, And Inspiring Ways to Buy

1. Starts with Careersite: Easy to find, follow, and engaging

Prospect and Candidate Experience = Shopping Experience

(think Nike and Apple!)

High Bandwidth Careersite Experience



2. Apply Process: Simple, clear, anywhere



Easy To Buy – Easy To Apply

Must Be Mobile…



2. Apply Process: Simple, clear, anywhere3. Interview Process: Collaborative (2-way)



#4 Product Placement: 2-Way Collaboration



2. Apply Process: Simple, clear, anywhere3. Interview Process: Collaborative (2-way)4. Feedback: No “black hole”



Easy-to-See Application Status

1.

Funnel / Lead Generation / Marketing Automation

#5 Process: All Efforts Work As One Optimizing Funnel

1. Multi-Channel Multi-Media Campaigns

2. Provide Target Personalized Direct Mail & Landing Pages

3. Lead Score Hot, Warm, Cold

4. Marketing Automation: Next Auto Event -Send personalized email -Send personalized product interest info -Send e-newsletter -Send personalized direct mailer -Send personalized press release -Send blog link

6. Measure, Adjust, Redo

5. Screen, Interview & Hire

#5 Process: Track and Measure Sourcing Funnel

Employee Referrals

Campaigns

Overall

Talent Pool

1.

Nurturing• Centralized Database• Database Searching• Campaigns

Measuring• Applying reporting & analytics

Selecting & Hiring• Scheduling• Interviewing & Securing Feedback• Making offer

Jobvite Engage & Hire

Jobvite Engage

Jobvite Refer & Engage

Jobvite Hire

Sourcing• Engage with passive

and active candidates

• Social Media Integration

#5 Process: Jobvite Closes The Gap And Automates The Recruiting Funnel

Marketing-Driven Recruiters Who Target & Catch Their “Game” – Will Become The New Leaders of Future!

Thank you

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Dan Finnigan Kimberly KasperChief Executive Officer

JobviteChief Marketing Officer

Jobvite

Questions?

www.hci.org@human_capital

Stay Tunedanother presentation starts at the top of the hour

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Thank You!

Date post:	20-Aug-2015
Category:	Education
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