Jodel – The World´s Hyperlocal Community

World Location

Jodel offers a unique platform for location based communication in order to combine use cases

I N T R O D U C T I O N

Friends

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Communicating locally and without a public profile happens in the main feed or personalized in channels

F U N C T I O N A L I T I E S

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Main Feed Channels10 km Radius No Public Accounts

Fun is the most common use case, but the broad variety is the glue to a vibrant Jodel community

U S E R J O U R N E Y

Why so serious?#fun

What‘s up? #events

Can you help?#advice

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What happened?#news

Where can I watch the game?

#tips

Who is down?#meetup

Jodel grew to over 7,5m users worldwide and to a highly engaged platform

U S E R S E G M E N T S

Reach Worldwide Global User Behaviour

30 conversations consumed27 minutes spent in 8 sessions

26% CREATE

CONTENT

87% CONSUME

CONVERSATIONS

60% VOTE

Daily Active Users

3.480.000

2.320.000

290.000

200.000

380.000

350.000

550.000

270.000

> 7,5 Million Users

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Our core user group is aged 18-26 years and can’t necessarily be found on other social networks

U S E R S E G M E N T S

72% 18-26yrs old 27% older1% younger

57% students31% employees

53% male, 45% female

Companion before and duringthe early professional life

Jodel offers a young and high educated target audience

Demographics Jodelers are..

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92%

82%

73%

69%

63%

53%

25%

12%

… bilingual

… outgoing

… active

… engaged

… informed

… open-minded

… very open

… independent live with their parents

visited another continent in the last 12mo

were abroad in the last 6mo

read daily news

have volunteered

do sports >2 a month

go out >1 a month

min. 2 languages

We offer a mix of native and standard advertising formats for video, picture and text ads

A D F O R M AT S

Display Ad1 Boosted Post2 Colour Takeover3

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Goal Awareness & Traffic

FormatVideo, Picture

TargetingPossible

Placement Feeds & Channels

Tracking Internal & External

Goal Local Engagement

FormatVideo, Picture, Text

TargetingGeo & Exclusivity

Placement Main Feed & Channels

Tracking Internal & External

Goal Buzz in community

FormatColouring

TargetingNationwide

Placement Everywhere

Tracking Internal

You can book video ads for only 7 EUR or make locally exclusive use of the boosted post

A D F O R M AT S

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Ad Format CPM Targeting Comment

1. Display Ad 7 EUR Yes Video, Picture

2. Boosted Post 9 EUR Yes* Exclusivity; Video, Picture & Text

3.1 Colour Takeover Sponsoring 11 EUR Not yet Each impression lasts >120sec on average

3.2 Colour Takeover CI 17 EUR Not yet Each impression lasts >120sec on average

• The first targeting option costs 1 EUR. A second targeting option costs additional 1 EUR.

• Targeting options are location, age, gender, occupation and interests.

• *The targeting is limited to location targeting.

National and local brands from different industries use Jodel as a advertising platform

R E F E R E N C E S

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Your Jodel Team

mobile: +49 159 06716481mail: ads@jodel.com

Thank youfor your kind attention