APPLE AS AN ORGANIZATION

Joe Allison

How Does Apple Do It?

50,000 employees $100 billion 60% growth Tim Cook

“Well, that is a part of the magic of Apple,” he said. “And I don’t want to let anybody know our magic because I don’t want anybody copying it.”

Former employees

Jobs

PersonalityPassionPerfectionismDemonsDesiresArtistryControl

Intensity

Perfection

Complete control Open vs. closed

MicrosoftHuge profitsDownside

“We do these things not because we are control freaks,” Jobs explained. “We do them because we want to make great products, because we care about the user, and because we

like to take responsibility for the entire experience rather than turn out the crap that other people make.”

Focus

No Zen training Brutally honest

“My job is to say when something sucks rather than sugarcoat it.”

Change

Inventions? Apple II Macintosh Apple stores iPod iTunes Store iPhone App Store iPad iCloud Apple

Culture

Institutionalizing his ways Culture of responsibility and

accountability“Difference Between the Janitor and the VP”Weekly meetings DRI

Simplicity

Top 100

Secrete Managerial tool A honor Temporary membership

Apple as an Employer

Grownup Startup

Resource pour? Does it their way Specialization Turnover

“Shut up and do your job, and you might get to stay.”

Preparing for the Future

Jobs and human resources Hired business professors

Internal case studies The future of Apple?

Resources http://www.cnn.com/2011/TECH/innovation/08/24/steve.jobs.team/ http://blog.iyogi.com/technology-today/tech-news/business/steve-jo

bs-rebel-rockstar-radical.html http://maybeimdreaming77.blogspot.com/2012/08/welcome-to-perfe

ction.html http://wallstcheatsheet.com/stocks/20-most-memorable-quotes-from

-steve-jobs.html/?a=viewall http://www.igniteyourmarket.com/monday-morning-moment-focus/ http://calligraphy-expo.com/EditorFiles/image/News/2011/10/2011-1

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