Joe Nguyen Vice President, APAC | comScore, Inc. ( NASDAQ:SCOR)

hp +65 9478 2100 | email jnguyen@comscore.com

The Demographics of Online Travel

PATA Annual Conference, 12 April 2011

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comScore is a Global Leader in Measuring the Digital World

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Clients 1600+ worldwide

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170+ countries under measurement;43 markets reported

Local Presence 30+ locations in 21 countries

Over 2 Million Person Panel 360°View of Person Behavior

Some Travel Clients

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Let’s Play Trivia!

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Which Region Currently Has The Most Internet Users?a) North Americab) Asia Pacificc) Europe

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GLOBAL INTERNET POPULATIONS

Internet Users Ages 15+ Accessing the Internet from a Home or Work Computer

The Majority of Global Internet Users are in Asia. China Alone Comprises 19% of the Global Internet Population and is Continuing to Grow Rapidly.

Distribution of Worldwide Internet Audience, December 2010

Source: comScore Media Metrix

Middle East - Africa; 8.5%

Latin Amer-ica; 8.4%

North Amer-ica; 15.4%

Europe; 27.3%

Asia Pa-cific; 40.3%

December 2009 December 2010

+8%

Worldwide Online Population(Millions)

1,222 1,324

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Visitors to Travel Sites are growing YOY

Feb-2010

Mar-2010

Apr-2010

May-2010

Jun-2010

Jul-2010

Aug-2010

Sep-2010

Oct-2010

Nov-2010

Dec-2010

Jan-2011

Feb-2011

379401 402

421 429457 452 441 439 440 434

469446

Worldwide Unique Visitors (MM) to Travel Sites

Y-O-Y Feb 2010 vs Feb 2011 shows 17.7% increase.

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Which Region Currently Has The Most Share of Visitors to Travel Sites?a) North Americab) Asia Pacificc) Europe

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Share of Travel Site Visitation by Global Regions

Asia Pacific;

41%

Europe; 27% North

America; 15%

Middle East -

Africa; 9%

Latin America;

9%

Total Internet

Asia Pacific; 26%

Eu-rope; 36% North Amer-

ica; 27%

Middle East - Africa;

5%

Latin America;

6%

Travel

Sixty-three percent of visitors to Travel sites come NA and Europe

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In Which Country Do Travel Sites Have The Highest Reach?a) United Statesb) United Kingdomc) New Zealand

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Countries with the highest rates of Travel site visitation…

United Kingdom

Canada

New Zealand

Ireland

Netherlands

United States

Spain

France

Germany

Singapore

67%

64%

60%

59%

58%

58%

58%

56%

54%

53%

% Reach of Travel Category

… are primarily in Europe and North America

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Reach of Travel in APAC Countries

Vietnam

Taiwan

New Zealand

Russian Federation

Indonesia

Malaysia

Hong Kong

India

Germany

Philippines

0% 10% 20% 30% 40% 50% 60% 70%

20%

39%

60%

25%

21%

31%

39%

40%

54%

26%

Reach of Travel Category

Feb-11

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World-wide, Who has the more reach?a) Airlines Sites

b) OTA Sitesc) Hotels/Resorts Sites

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Travelers Research As Well As Transact

Travel - Information

Online Travel Agents

Hotels/Resorts

Airlines

Ground/Cruise

Transactions

Car Rental

208

181

119

114

93

27

16

Worldwide Unique Visitors (MM) to Travel Subcategories

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Which LCC Has The Highest Number Of Online Visitors?

a) Tiger Airb) JetStarc) AirAsia

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Low-Cost Carriers Have Had Significant Growth Over The Past Year

AIRASIA.COM

Tiger Airways

JETSTAR.COM

CEBUPACIFICAIR.COM

GOINDIGO.IN

SKYMARK.CO.JP

SPICEJET.COM

FIREFLYZ.COM.MY

3,380

1,805

1,169

669

508

453

430

269

2,236

554

1,028

457

299

332

332

143

Unique Visitors (000) to Low Cost Airlines: Asia Pacific

Feb-2010

Feb-2011+89%

+51%

+226%

+14%

+47%

+70%

+36%

+30%

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Asia Leads In Growth Of Visitation To Airlines Sites

Ireland

United Kingdom

Canada

Singapore

New Zealand

Norway

Spain

Malaysia

Italy

United States

Australia

Switzerland

23.1

21.2

18.3

18.2

16.8

16.7

15.7

15.1

14.4

14.3

14.0

13.5

% Reach of Airlines CategoryHighest Reach

China

Vietnam

Hong Kong

Indonesia

India

Russian Federation

Philippines

Finland

Venezuela

Malaysia

France

Taiwan

3.4

5.4

9.5

9.6

8.2

4.2

11.0

10.1

2.9

15.1

12.2

3.4

1.4

2.9

5.7

6.2

5.4

2.8

7.6

7.3

2.1

11.7

10.2

2.8

% Reach of Airlines CategoryHighest Growth

+147%

+86%

+66%

+55%

+52%

+47%

+44%

+39%

+46%

+29%

+20%

+19%

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Who Tends to Visit Travel Sites More?a) People 35 years old and aboveb) People Below 35 years oldc) No difference

Under 35 35 & Over

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The Demographics of Online Travel - Composition

Total Internet

Travel

26.5

21.2

26.1

25.0

21.7

21.7

14.2

16.6

11.5

15.6

Total Internet vs. Travel Sites

15-24 25-34 35-44 45-44 55+

Worldwide

Asia Pacific

Europe

North America

Latin America

21.2

23.5

20.6

17.8

29.3

25.0

29.3

22.7

21.5

28.9

21.7

22.4

21.0

22.1

20.6

16.6

13.5

17.8

19.1

12.6

15.6

11.3

17.8

19.5

8.6

Travel Sites Composition by Regions

15-24 25-34 35-44 45-44 55+

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In Asia Pac, Who Tends to Visit LCC Sites More?a) People 35 years old and aboveb) People Below 35 years oldc) No difference

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Asian LCCs Attract Younger Travelers

Total Internet

Travel

AirAsia

Tiger Airways

CEBUPACIFICAIR.COM

GOINDIGO.IN

SKYMARK.CO.JP

SPICEJET.COM

FIREFLYZ.COM.MY

28.7

23.5

21.1

30.1

24.0

25.4

12.0

25.1

22.2

27.9

29.3

34.0

28.8

35.5

46.1

19.7

44.7

28.7

23.0

22.4

24.8

19.2

23.6

19.0

19.9

19.9

25.2

11.8

13.5

11.0

13.1

9.3

7.1

15.7

8.1

13.3

8.6

11.3

9.0

8.8

7.7

32.7

10.7

Composition of Visitors to Low Cost Airlines: Asia Pacific

15-24 25-34 35-44 45-44 55+

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North America LCCs Skew Older; Europe LCCs Track Normal

Total Internet

Travel

Southwest Airlines Co.

JetBlue Airways

22.5

17.8

9.8

12.2

21.7

21.5

21.6

22.5

21.3

22.1

22.4

25.2

17.6

19.1

23.1

19.3

16.9

19.5

23.1

20.8

Composition of Visitors to Low Cost Airlines: North America

15-24 25-34 35-44 45-44 55+

Total Internet

Travel

Ryanair

EASYJET.COM

23.7

20.6

18.2

15.1

23.6

22.7

28.0

25.8

20.7

21.0

21.6

20.6

16.9

17.8

18.2

18.8

15.2

17.8

14.1

19.7

Composition of Visitors to Low Cost Airlines: Europe

15-24 25-34 35-44 45-44 55+

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Who Spends More Time on the Internet – Men or Women?

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Although men are in the majority across the global Web, women spend about 8% more time online.

Worldwide Audience (15+ accessing from Work or Home), April 2010

Source: comScore Media Metrix Worldwide

Global Internet Population, 18+ Total Time Spent Online

45.7%women

54.3%men

+8%

24.8 hrs

22.9 hrs

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Which Country Has The Highest % of Internet Users Aged 55+?a) Japan b) Australia c) New Zealand

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Mature Online Markets = Mature Audiences

18%

22%

21%

20%

20%

20%

24%

33%

38%

38%

40%

40%

22%

25%

21%

23%

25%

21%

28%

30%

38%

26%

33%

30%

23%

26%

21%

25%

27%

19%

22%

23%

15%

23%

17%

20%

17%

18%

18%

21%

19%

17%

16%

9%

6%

9%

7%

8%

20%

9%

19%

10%

9%

23%

10%

5%

2%

5%

3%

2%

Japan

South Korea

Australia

Hong Kong

Singapore

New Zealand

Taiwan

China

India

Malaysia

Indonesia

Philippines

15-24 25-34 35-44 45-54 55+

Internet PopulationAge Distribution by Country

Audience 15+ accessing Internet from Home or WorkSource: comScore Media Metrix Demographic Report, May 2010

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Which Country Has the Fastest Growing Social Networking Audiences?

a) Brazilb) Russiac) Indiad) China

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Fastest-Growing Social Networking Audiences are in Russia, Brazil, Mexico

Source: comScore Media Metrix Countries with Highest Percentage Growth in UVs to a Social Networking SiteInternet Users Ages 15+ Accessing the Internet from a Home or Work ComputerOctober 2009 vs. October 2010

Internet users in Russia and Brazil, the two fastest-growing Social Networking audiences in the world, predominantly use local sites VKontakte (in Russia) and Google property, Orkut (in Brazil).

Total UVs to Social Networking Sites (MM)& % Growth YOY

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Which Country Has The Highest Reach of Social Networkers?a) Indonesia b) Malaysia c) Philippines

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Facebook’s Most Avid Users are In Asia and Latin America

Source: comScore Media MetrixFacebook.com Top 15 Global Markets by Percent ReachInternet Users Ages 15+ Accessing the Internet from a Home or Work ComputerOctober 2010

With one of the largest non-resident populations in the world, it is no surprise that Facebook’s reach is highest in the Philippines, with 93.6 percent of web users there using the social network.

Facebook.com Top 15 Global Markets by % Reach

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http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/Global_Travel_Trends_with_a_Focus_on_Asia_Pacific 

Today, PATA and comScore are jointly releasing the white paper on “Low-Cost Airlines: The Changing Demographics of Travel” on which the majority of this presentation is highlighting.

Joe Nguyen Vice President, APAC | comScore, Inc. ( NASDAQ:SCOR)

hp +65 9478 2100 | email jnguyen@comscore.com

THANK YOU!

PATA Annual Conference, 11 April 2011