Joe WesselSenior Vice President

Mortgage Banking Executive

Joe.Wessel@RaymondJames.comraymondjamesbank.com

State of the Industry

The 2011 spring selling season has again fallen flat. In Raymond James’ view, the evidence is now sufficient to suggest that, unfortunately, 2011 will not mark the beginning of the long-awaited housing recovery.

However, brighter days may be ahead. Once the calendar turns to the summer, homebuilders’ year to year sales comparisons become much easier, at least optically. Should the economic recovery continue to develop and foreclosure liquidations remain measured, Raymond James analysts believe modest improvements in the housing market could be registered before year-end.

Real Estate Industry Brief, published 4/27/11 by Raymond James & Associates.

*Realtor.com

State of the Industry

• Little to no price appreciation in new homes over the next three years is expected.1

• New home sales are projected to fall 1% year to year to 320,000 and total new housing starts will decline 5% year to year.1

• As of the end of 4Q10, the Census Bureau estimates 18.4 million vacant housing units of all varieties in the U.S.1

• Relative to the 20-year trend line average, there are roughly 2.4 million estimated excess vacant units, most of which appeared after 2005.1

• The number of foreclosure notices filed during the first three months of 2011 fell 27% compared with the first quarter of 2010.2

1Real Estate Industry Brief, published 4/27/11 by Raymond James & Associates.

2CNNMoney.com, April 14, 2011

State of the Industry

State of the Industry

State of the Industry

State of the Industry

State of the Industry

State of the Industry

State of the Industry

Florida Housing Market

• Florida existing single-family home sales rose 12% year to year in March.

• Statewide median prices decreased 7% year to year in March.

• Florida has the highest mortgage "non-current" rate in the country, with 24.3% of all mortgages statewide in some form of delinquency or foreclosure as of December 31.

• Florida condominium sales rose 24% year to year to 9,703 units in March.

• Listings are down year to year.

• Central Florida sales rose 12% year to year (versus +12% year to year in February), while North Florida sales were up only 3% year to year (versus +20% year to year in February).

Real Estate Industry Brief, published 4/27/11 by Raymond James & Associates.

Current Platform

• 5600 Financial Advisors

• 99% of current origination volume is from Financial Advisor(FA) Network

• 15 years of current positioning

• Lending capabilities in all 50 States

• FA network sales force

• Local processing and fulfillment

• Correspondent and Portfolio Lending

• Whole Loan Purchases

Growth Strategy

• Strategy shift to add outside sales force while continuing to service and penetrate FA network with existing Mortgage Consultant group.

• Mortgage Expansion into existing FA markets by leveraging RJ brand.

• Expanding beyond existing network to reach home buyers in the general market by nurturing realtor and home builder relationships. Those relationships and borrowers will create cross sell opportunities within the firm.

• Sell direct to GSE’s.

You might be saying Why Now?

• “The time to get in is when things are low…” Market driven opportunity! Industry shakeout.

• Mortgage entities with a balance sheet have a distinct advantage in the marketplace.

• Leverage the Raymond James brand. Outside channel will take advantage and enhance brand awareness.

• Profitable….Low risk for Bank.

• Preparing a plan to be able to do $500 MILLION A YEAR by fiscal year 2014.

Joe WesselSenior Vice President

Mortgage Banking Executive

Joe.Wessel@RaymondJames.comraymondjamesbank.com