J O E L D U N N, V I S I T C A R S O N C I T Y7 7 5 . 2 8 3 . 7 6 8 6

J D U N N @ V I S I T C A R S O N C I T Y. C O M

Connecting With Your Local Convention and Visitors Bureau

To promote a town, city, region, or country, by making travelers awareof its attractions, events, and other significant assets.

What is the function of a visitors bureau?

What are the goals of a visitors bureau?

To encourage economic development by increasing visits from tourists which generates overnight lodging,

and visits to restaurants and shopping.

What does tourism mean to your community?

What role does cultural tourism play?

• Money• Community Pride• Visibility

• Unique Offerings• Deeper Story• New Perspective

Key Talking Points

Is your event or attraction going to put heads in beds?

How is your event or attraction going to add to the overall visitors experience in your area?

How does a CVB get its funding?

Room Tax Breakdown

Room Tax 10%  - 4% V&T Bond/Capital - 3/16% to Youth Sports Association - 3/8% to NCOT - 3/4% to Carson City for Inter-local agreement

5.3% of the 10% room tax is allocated away from the visitors bureau or53% of 1.4 million leaves the CVB and the remainder is used for marketing services.

Impact Analysis for an Event

How many people came to your event?How many stayed in hotel rooms?How many nights?

1000 people x 2 days x $117.20 = $234,400 overall potential community impact.

1000 people= 400 rooms x $79/room x 2 nights = $63,200 x 10% = $6,320 Room tax revenue impact.

Economic Impact Report

Total Visitors 653,552

Total Room Nights 263,529

Average Group Size 2.48

Average Nights per Visit 4.03

Average Occupancy Rate 62.97%

Average Daily Room Rate $79.25

Average Visitor Expenditure per Day $117.20

Total Revenue – Lodging $13,776,767

Total Taxable Sales – Visitors $273,445,544

Total Taxable Sales – Carson City $779,000,000

Taxable Sales Generated by Visitors 35.1%

Sales Tax Collected (7.475% ST) $20,440,054

Total Tax to CC School Support (2.6% of ST) $7,109,584

Total Tax to CC General Fund (2.25% of ST) $6,152,525

Total Tax to NV State Fund (2.0% of ST) $5,468,911

Total Tax to Q18 Open Space (.25% of ST) $683,614

Total Tax to Mass Transit (.25% of ST) $683,614

Total Tax to V&T Commission (.125% of ST) $341,807

CC Lodging Tax Collected (10% TOT) $1,377,677

Total to V&T (4% of TOT) $551,071

Trends in Travel

Millennials

•Born between early 1980s to the early 2000s. •Largest generation in America•Digital•Attention span•Repeat visits

Social Media

Platforms dedicated to tourism

Link to CVB PlatformsBe SocialDrive traffic to the CVB

Website

Experiential Travel

Experiencing a particular place by connecting to its

history, people, and culture

Potential Funding and Support

Potential Grantable Projects

• Tribal tourism section on website• Additional event promotion• Bringing in writers & bloggers• Establishing or upgrading a native

cultural center• Creating a marketable photo

library• Creating a promotional video

Services We Provide

• Photography• Graphics Design

Work• Press Releases• Social Media• Advertising• Printing• Web Design

Thank You! Any Questions?

Joel Dunn, Director 775.283.7686 JDunn@VisitCarsonCity.com