PortfolioJohan Hübinette

Industrial Designer

Johan Hübinette

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Johan Hübinette, January 1st 2012

Dror in New York, working with a wide

range of projects from furniture design,

3-d modelling, mock-up making to setting

up in-house exhibitions. In 2008 I finished

my industrial design studies at Lunds

University with a Master of Fine Arts

Industrial Design.

Since completing my studies I have

worked at the OSM Group which has its

head office in Stockholm, designing

accessories for mobile phones and com-

puters. My thirst for travels and new

experiences have continued and through

my work as a designer for OSM I have had

the opportunity to work at the Stockholm,

Tokyo and the Hong Kong office, working

close to production and customers.

Now I feel ready for new challenges and

the opportunity to learn new things and

to share what I have learned with others.

Thank you for reading, enjoy and best

regards!

For as far back as I can remember I

have been drawing. A passion that

led me to become an Industrial

Designer. My name is Johan Hübi-

nette and this is my portfolio.

After finishing a one year military

service I was ready to trade the

snow up in the north of Sweden, for

a new adventure. An adventure that took me through Mexico, Southern Pacific, New

Zealand and so on... After returning to Sweden I took up studies in 2002 at Lunds

University and the Industrial Design Program.

In 2006 the idea of a new adventure took me on another long trip to Africa and South

America. Upon my return I continued my studies and 2007 I did an internship at Studio

Olympus “tough holder”

was developed by OSM for Olympus

Imaging Corp., as part of an accesso-

ries series for Olympus Tough cam-

eras. The Cameras are specially made

to withstand harsh enviroments and

tough handling, they are drop proof,

waterproof and withstand cold and

hot temperatures that would make

other cameras give up long ago.

The camera holder is developed and

designed to support the use of the

camera for active

people, especially

hikers and climbers for this product. One of the main objectives was to make a

camera “holder” that could be attached to the shoulder straps of a backpack,

but still being able to record a video film while it is secured in the holder. I

handled the design of this product during my stay in Japan. Working closely

with the accessory team at Olympus to meet their objectives. The project also

taught me a great deal of business making in Japan.

Toughholder

Olympus website

OSM Project, 2010

Nokia Cases

Working for OSM Group I have

had the great opportunity to

work with several large mobile

phone manufacturers, designing

phone cases in leather, silicone,

neoprene and hard plastic.

Ranging from conservative to

more expressive designs, func-

tion driven to fashion driven.

Honing my skills in presentation,

illustrator and material under-

standing. Also the importance of

delivering fast and beyond the

expectations of the customer.

OSM Project, 2010

Carrying cases for Nokia E7

Industrial design in Lund has as a tradi-

tion of sending their students to the

yearly Milan Design Fair in the begin-

ning of April. It’s truly a creative Mecca,

where we got the chance to experi-

ence the international design scene.

In 2005 the theme for Lunds

University was “Urban Nomad” and

we where exhibiting with Stone

Island/CP Company.

My project partner Pär Sånglöf

and I, decided to make a product

that was a combined bag and

shelter for the nomad. Making a

bag in heavy duty materials, that

can hold a lot of gear and with an

outside that double as a sleeping mat-

tress. It also has a built in, removable shelter sack to

keep you dry in foul weather. All zips are also weather

protected, PU coated. We sketched out the product together and I made

the 1:1 model. The finished concept was showcased during the fair, with a

fair amount of demonstrations, showing the function of the bag. Pär and I

received a lot of positive and appreciative feedback on our concept and

model and it was further featured in exhibtions in Stockholm City Hall and

House of Culture.

University Project, 2005

Bag in Bag

Packagingconceptillustrations

Working in OSM has given me the opportunity to develop my skills

in packaging designs and concepts . Mostly working with paper and

transparent PET boxes and variaties of those. Sometimes designing

the packaging from scratch and sometimes to the strict specifica-

tions of the customer.

Packaging concept for phone accessories Packaging concept for Bluetooth headset

OSM Project, 2009

University project, 2008

CompactVacationHome

Plans ShippingFolds out into a cabin

2.44m

2.89m

4.38m

1.94m

Bathroom kitchen

living area

bedroom

6.06m

As a person who is very fond of

spending time in nature, I love to

live next door to nature aswell.

During the fourth semester of

University I got the opportunity to

do a project without any restric-

tions, except time. I decided that I

wanted to productify a vacation

home.

My thought was to design a product and and service. You would order your cabin, it would be built indoors in a production facility, to your

interior specifications. Shipped in a formfactor of a shipping container, by truck or railway. Then finally installed at your perfect location.

During transport the container has standard measurements, but when it is “installed”, the bathroom, kitchen and bedroom areas are

extended backwards, transforming the container to a cabin.

University project, Master Thesis, 2008

Rafting knife

Belt buckle

Gear bag with a 45� opening, for easy opening and access

For my Master thesis I decided

early on that I wanted to do some-

thing adventure related.

When travelling around the

world I have done quite a bit of

white water rafting and after

seeing “Into the wild”, I felt even

more inspired by the adventurous

sport. Travelling through the

Alaskan white water and forests,

would be a truly epic and awesome

adventure. But what would you

need to bring?

I decided to make a essentials kit

for the adventurous rafter. Starting

of with a series of surveys, probing

users for what would be the

ultimate kit. The numbers of answers I got from rafters, kayakers, out-doors-people

and interested suprised me.

I decided to make a higly specialised product consisting of several parts that

formed one great kit for the rafter who undertakes longer and more dangerous trips

than most. The kit contains carrying solutions: bag, belt, carabine holders and rescue

gear: Knife, throw line, whistle and survival gear: fire starter, water purification. And

more.

Rafting EssentialsKit

Scenario sketchesMaster thesisMaster Thesis, 2008

Personal projects, 2011

How it StartedIn 2009 an idea of my own brand started to circulate in my head. I wanted to have my own brand, to put my values into.

From when I was very young my family always seemed to spend the best times close to nature. Every weekend there was at least one long

walk through the forests of Södermanland, whether we picked mushroom or I tagged along when my father went hunting. My grandfather,

an outdoorsman in its true right, took me fishing, canoeing and hiking. He had his yearly cycles, hiking in the swedish mountains on early

summer, fly fishing in summer, ice fishing in winter and so on. All this without ever owning a Gore-Tex jacket.

I want to make products as beautiful as his canvas fishing rod case or the old whistle that hung on his hiking backpack.

The Woods & Lakes logotype is an infusion of old and new. The crest is inspired by Södermanland, my home, by its woods and lakes.

Own brand

Woods and Lakes logotype

The crest

Own brand

Personal projects, 2011

Brand IdeaSwedish, Heritage, Urban, Nature

Brand PromiseSimple and straightforward, Woods

and Lakes is taking advantage of its

Swedish origin, with an emphasis on

beautiful materials and things that

grow old with dignity. When possible,

W & L should use Swedish tanned

leather and fabrics from Swedish and

European manufacturers. While the

brand will have a strong tone of the

classic; recognizable,

zcolors/shapes/solutions, W & L’s

product will also reflect contemporary

fashion and modern technology when

suitable.

Key Words -Nostalgia

-Heritage

-Nature

-Adventure

-Freedom

-Rock’n’Roll

-Comradery

-Tough

-Simple

-Quality

-Swedish Design

-Everyday Item

-Beautiful

-Relaxed Moodboard

Personal projects, 2011

Finished prototype in green waxed cotton

Red variation

I wanted to design an old school

type of outdoors jacket, in a

waxed cotton fabric. A jacket to

wear everywhere.

The finished design

features four big front

pockets with snap

button closing and

additonal small

pockets for

keys, pocket

knife etc.

The jacket

also sport a

removable extra lining

and a good sized hood

to protect you from the

elements.

WaxJacket

University project, 2007

Forrestry AirshipConcept

As part of a course in sustain-

ability at Lunds Univerity, a task

was given to come up with an

idea/concept on how a modern

farm could be more sustainable

in the future. For many swedish

land owners and farmers the

forest is a key income for their

business.

I thought of some of the

obvious problems with modern forestry and how

these problems could be relieved. The problems

beeing: the destruction of sensitive ground by

machines, not only on cutting sites but on the

way through the forest to the cutting

sites. Use of fossil fuels for powering

the machines and the risk of

pollution by spillage.

My idea was an airship, that

lifts the harvester to the cutting

site, eliminating the destructive

forest roads. On the cutting site

the harvester is beeing powered by

the airship, now docked to the ground, through the airships

inverted propellers that now are used as windpower generators. The harvester itself

are a “walker” type, that treads around in the forest instead of using wheels that

creates ditches in their tracks through the forest.

I also made a model showing the concept, as part of an exhibition made in this

course. The model was made using FSC approved plywood, using water cutting

supplied by Waterjet in Ronneby.

Illustration of process for brochure

Illustration of concept Water cut plywood

Photo of the assembled model, made from water cut plywood

Lamp 1

University Project, 2003

Lamp 1 was made as part of a

course in lighting design combined

with a course in machine tooling.

I decided to take full advantage of

the heavy machinery in the school’s

workshop and went for the reuse of

an aluminum vodka bottle.

The lamp was given an all in indus-

trial look, with all details being milled

and laithed out of aluminum. A

material good to use in a lamp for its

heat dissipative property.

To be able to adjust the height of

the lamp it is equipped with a hoist-

ing mechanism, that rolls up a nylon

string that is attached to the ceiling.

As the lamp goes up the string, the

electric wire follows the lamp up.

The light is dimmed by a sand

blasted glass tube that is inserted

inside the aluminum “bottle”.

What better lamp for a vodka bar?

Hoisting mechanism

Sketch Original bottle

Built for Blackberry

In 2011 I designed several items for OSM Group/Dicota’s

“Built for BlackBerry” series. The products are dominated

by plastic hard cases and leather cases, designed towards

business persons. The techniques involved making these

products include In-Mould-Labeling of the graphics,

TPU/Plastic injection, silicone moulding and custom made

metal logos.

OSM Project, 2010

Carrying cases for BlackBerry 9850

Product graphicsfor OSMOSM project, sketch and print, 2011

OlympusAudio

Olympus Audio is part of the Olympus

corporation and makes Olympus

voice recorders. As the responsi-

ble Designer for OSM in Japan

during my stay in Tokyo, I got

to handle the design of a

couple of different

protective cases for

voice recorders. A

conservative business,

the cases also reflects

this in the choice of

materials and colors.

Therefore it was a

surprise that they

choose to go ahead with something different from the standard grey tones and

went forone of my designs, a green lined leather case to one of their top digital

recorders DM-4.

Generally the case designs for Olympus audio are much about robustness,

keeping the case functional for the user and have a classic feeling to them.

Carrying case for Olympus DM-4

Carrying case for Olympus DM-4

OSM Project, 2010

Carrying case for Olympus PJ-10

120mm filmPlastic camera

Personal projects, 2011

SketchesfootwearPencil sketch>Illustrator renderingSketches, 2011

SketchesfootwearPencil sketch>Illustrator renderingSketches, 2011

CV

CurriculumVitae

Johan Hübinette

Adress: Sveavägen 87, 113 50 Stockholm, Sweden

Born: 12 07 81

Phone: (Sweden) +46 (0)709 454444

E-mail: johan@thedesign.se

Work Experience: Period: Work:

OSM Group, Stockholm, Tokyo, Hong Kong 2008 Aug-2011 Oct Designer of cellphone accessories, computer and camera bags cases

Studio Dror, New York 2007 April-July Intern, wide range of products and projects

Restaurant jobs, Sweden, Norway 2001-2008

Education

MFA Industrial Design at Lunds University 2002-2008

Natural Science Program at Thomas Gymnasiet (High-school) 1997-2000

Computer Skills:

Alias

Illustrator

Keyshot

MS Office

Photoshop

Rhino

Solidworks, basics

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CV

CurriculumVitae

Exhibitions:

Krapperup Castle Acrylic painting, light themed art exhibition

Milan Furniture Fair 2005 Bag In Bag, Urban Nomad with CP Company / Stone Island

Stockholm City Hall Bag In Bag

Stockholm House of Culture Bag In Bag

Others:

Military service, Signalist Squad leader, Boden, 2000-2001

Languages:

Swedish Native Language

Other Scandinavian Good

English Second language, excellent

German High-school level

Driver License:

A, B (motorcycle and car)

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