Social Networking - Impact on Banking & Finance

Johannes HausZurich, November 2009

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01 Intro: The Social Web

02 Using Social Media in Professional Context

03 Impact on your Social Media Strategy

Content

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Losing to the social web - Visualized

by

Attention Is Moving From Large Destination Sites ...

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Losing to the social web - Visualized

by

... To The Social Web

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In The Social Web...

... individuals deliver the content

... information finds you

... communities are a dominating force

... conversations and links have become the new currency

=> The social web usually works bottom-up

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On platforms like XING, these trends are happening in a professional environment

Professionals are engaging...

to exchange knowledge and information

to keep track of professional contacts

to pursue business development opportunities

to seek advice

to reach out to customers

to find career opportunities

to be approachable

Professional Social Networks

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Ernst & Young

PWC

Deutsche Bank

UBS

Credit Suisse

Zurich Insurance

0 5000 10000 15000 20000 25000

No. of employees on XING

Current employeesFormer employees

Thousands of paying members

High Activity and engagement

Your employees have engaged…

Estimates from XING

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Professional Social Networks

11 Digital Identity Management

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22 Efficient contact management

Professional Social Networks

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33 Business lead generation

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Professional Social Networks

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Professional Social Networks

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Compelling tool for research, jobs & recruitment

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Interacting in over 30’000 CommunitiesExamples of Finance & Banking Communities

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Groups

From 50 to 50‘000 members

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Engaging in Communities – Examples

user-communities

employee-communities customer-communities

expert Communities

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THIS IS HAPPENING WITH OR WITHOUT YOU

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What does this mean for your company?

None of this is new.

Networking has been happening for decades.

The Social Web only makes it more powerful.

More Efficient: The Benefits of networking can have a much bigger impact since the social web has made networking more efficient.

More Tranparent: The actions of your employees and your company are becoming more visible, the information flow is becoming faster.

Less Controlled: Since each individual is empowered through the Social Web, it is more difficult to uphold central authority or control.

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What‘s your social media strategy?

To influence the conversation, you need to participate in it.

Encourage the usage

Let your employees become social media experts

Many aspects of your business will be affected

Recruiting

InvestorRelations

BusinessDevelopment

Marketing

Communications

KnowledgeManagement Sales

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Example: Barack Obama & The White House

Engaging with followers and critiques:

Presence on all major Social Media platforms

Weekly Online Video Addresses

White House Blogs

Providing Tools to distribute, interact and debate

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Elements of successful social media strategies

Engage proactively with the „outside“

Be Authentic

Have no fear of criticism

Trust your employees to carry responsibility

20XING – Powering Relationships 20

Thank youfor your kind attention!

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DISCLAIMERThis presentation was produced in November 2009 by XING AG (the "Company") solely for use as an information source for potential business partners and is strictly confidential. It has been made available to you solely for your own information and may not be copied, distributed or otherwise made available to any other person by any recipient. This presentation is not an offer for sale of securities in the United States. The distribution of this presentation to you does not constitute an offer or invitation to subscribe for, or purchase, any shares of the XING AG and neither this presentation nor anything contained herein shall form the basis of, or be relied on in connection with, any offer or commitment whatsoever.The facts and information contained herein are as up-to-date as is reasonably possible and are subject to revision in the future. Neither the Company nor any of its subsidiaries, any directors, officers, employees, advisors nor any other person makes any representation or warranty, express or implied as to, and no reliance should be placed on, the accuracy or completeness of the information contained in this presentation. Neither the Company nor any of its subsidiaries, any directors, officers, employees, advisors or any other person shall have any liability whatsoever for any loss arising, directly or indirectly, from any use of this presentation. The same applies to information contained in other material made available at the presentation.While all reasonable care has been taken to ensure the facts stated herein are accurate and that the opinions contained herein are fair and reasonable, this document is selective in nature and is intended to provide an introduction to, and overview of, the business of the Company. Where any information and statistics are quoted from any external source, such information or statistics should not be interpreted as having been adopted or endorsed by the Company as being accurate.This presentation contains forward-looking statements relating to the business, financial performance and results of the Company and/or the industry in which the Company operates. These statements are generally identified by words such as "believes," "expects," "predicts," "intends," "projects," "plans," "estimates," "aims," "foresees," "anticipates," "targets," and similar expressions. The forward-looking statements, including but not limited to assumptions, opinions and views of the Company or information from third party sources, contained in this presentation are based on current plans, estimates, assumptions and projections and involve uncertainties and risks. Various factors could cause actual future results, performance or events to differ materially from those described in these statements. The Company does not represent or guarantee that the assumptions underlying such forward-looking statements are free from errors nor do they accept any responsibility for the future accuracy of the opinions expressed in this presentation. No obligation is assumed to update any forward-looking statements.