The Pasta Shoppe in Context

• Founded in 1994, core team in place since 1995• Why we Manufacture and Market?• How we won the niche?

Pictured above: John and Carey Aron, Day 1 (Beware, early 90’s photo)

The Pasta Shoppe in Context

• The Problems at retail (1994-2001, ‘02-’07, ‘08-11)

• Gaining traction on-line

• How we Re-Build Sales Leverage?

• How our business model performs financially?

• So WHAT are we selling?

FUN PASTA!!

Fundraising: Market, Value, and Appeal

• USA Fundraising: • $2 Billion Wholesale Marketplace • 1 Million Fundraising Groups

• Until 2005, groups were served by middlemen controlling merchandise, 20% commission

Fundraising: Market, Value, and Appeal

• Fun Pasta Groups Served:

• 2005: 111• 2010: 1,747• 2011: 3,200+• 2014: 10,000

• Each Group Grosses $2500 Average

• 2014: $25M Gross

• 10,000 groups = 1% penetration

• Groups Tell Us: New & Unique, healthy, easy to distribute, Variety, & Food make the program

Fundraising On-Line, Our Approach

1. Go Direct (catalogs, etc.)

2. Add On-line ordering

3. Better + SEO + Social media

Analytics: Version 2.0 vs. 3.0

Web Sales Observations

• Enabling Efficient Volunteerism Wins

• Web Based Orders: • Highest Margin• Fastest Paying• Least touch points

• Target Marketing: • 1990’s - Market to top 70%• 2010’s - Market to top 40%• Nearly 100% Broadband installed

Other Final Observations

• Next Steps• From 36 to 48 states• Parcels into Homes• Bring Social Media to life• P&L for Web Marketing• Cash flow/Balance Sheet

• Top of the Mountain

• How I think about making $$$$

Find Us:

Fundraising: FunPastaFundraising.com

Retail Pasta:PastaShoppe.com

Facebook:Fun Pasta FundraisingThe Pasta Shoppe

YouTube: YouTube/FunPastaFundraising