© Ryanair 2014

THEAIR TRANSPORT

IT SUMMIT

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Europe ’s Favour i te A i r l ine

Europe’s Lowest Fares/Lowest Costs

Europe’s No 1, Traffic – 100m

Europe’s No 1, Coverage – 73 Bases

Europe’s No 1, C’mer Service – Low Fares/On-time/Bags/Canx

– “Always Getting Better” Program

Fwd Bookings, Ld Factors & Traffic Rising

380 new a/c order = growth to 160mpa by FY24

30th birthday of RYR low fares in Europe

2

© Ryanair 2014

73 bases

190 airports

30 countries

1,600+ routes

100m c’mers p.a.

315 x B737-800’s

380 x B737s on order

Europe ’s No 1 Coverage

3

© Ryanair 2014

Europe ’s Lowest Fares

% > RyanairAvg. Fare

Ryanair €47

Norwegian €81

easyJet €84

Aer Lingus €94

Air Berlin €120

Lufthansa €230

IAG €231

Air France / KLM €253

4

Avg Competitor Fare €156

+72%

+79%

+100%

+155%

+389%

+391%

+438%

+232%

Source: Latest Annual Reports

© Ryanair 2014

T he Good Guys Of European A i r Trave l

© Ryanair 2014

Useful

Future

Today

Likeable

Become As L iked As We Are Usefu l

© Ryanair 2014

Ryanai r in Trans i t ion – From th is . . .

© Ryanair 2014

Ryanai r in Trans i t ion – To th is…

© Ryanair 2014

Positive Initial Feedback

“ Ryanair's strategy of being nicer to

customers has had a bigger impact on its

performance than lower oil prices which

have benefited some airlines in the short

term.”

Reuters.com

© Ryanair 2014

Europe’s Leading Travel Experience for customers

Great Customer Experience

Lowest

Fares

Great

Service

Best

Routes

Technology

Vision – Under pinned by Technology

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Ryanai r Labs

11

Open Nov 2014

State of-the-art digital & IT innovation hub

200 new staff

Where technology meets travel

New focus on “Customer First”

Rip up the playbook

Leveraging machine learning & Big Data

© Ryanair 2014

New US website

New Customer Charter

Airport & sports fees cut

New native app & personalised website

New “hold a fare” feature

New fare comparison feature

New uniforms

New aircraft interiors

2015 /16 – “A lways Gett ing Better” Year 2 (o f 3 )

12

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Passport

Drivers license

Wallet

Boarding pass

“ I ts A l l In Your Pocket”

© Ryanair 2014

DISCOVERY

DAY OF TRAVEL

DESTINATION

RETURN

POST TRIP

‘A lways On’ Trave l Exper ience

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Insurance

Bags

Weather

Taxi

Day o f Trave l

© Ryanair 2014

Fast Track

Special Offer

Go To Gate

EPOS

IFE

Wifi

Pilot EFB

At the A i r por t

© Ryanair 2014

Train ticket

Car

Hotel check-in

Excursions

Dinner

Dest inat ion

© Ryanair 2014

T he Retur n Jour ney

Prepare

Transfers

Gifts

Facilities

Gate opening

Share flight

details

© Ryanair 2014

Faster

Native

Simple

T he App

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W hat 's Next?

Easier to browse

Easier to book

Extra features

Improved app

Personalised Digital

Inflight entertainment

Wearables

Location aware communications

© Ryanair 2014

DISCLAIMER

Any use, republication or redistribution of this content is

expressly prohibited without the prior written consent of the

Author. Permission to copy and reproduce content may be

granted by the author, at their discretion, and by request

only.

Source: presentation of John Hurley, Ryanair at the

2015 SITA Air Transport IT Summit, Brussels.

2015 Air Transport IT Summit