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John Lewis Monty Campaign: CM 527 Brand Content

Date post: 12-Jul-2015
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Integrated Campaign and Content Christmas, 2014
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Page 1: John Lewis Monty Campaign: CM 527 Brand Content

Integrated Campaign and Content

Christmas, 2014

Page 2: John Lewis Monty Campaign: CM 527 Brand Content

The commercial

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Book

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>

Charity tie-in

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App

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In-store

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Product

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Environmental

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Social

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Educational

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Activ

ity card

Antarctic origami

Use hand-eye coordination to carefully fold a piece of paper using

the ancient art of origami and transform it into a cute penguin.

You will need• Sheet of paper

• Ruler

• Black pen

WhereAt home or school.

Activity StepsBefore you start, cut or tear a piece of

paper in to a square (ideally 15cm x 15cm)

and colour one side black.

1. Fold your piece of

paper into a triangle.

2. Turn the paper

over, so you can’t

see the black side.

3. Fold in the two

sides in as shown.

4. Fold the top

point down.

5. Turn your

penguin over.

6. Fold the bottom

point up.

Make your own Monty

Activity card

WhereAt home or school.

Activity Steps1. Colour in penguin parts overleaf.

2. Take home and ask an adult to cut the kitchen roll in half and colour or paint it black.

3. Cut out the pieces of your penguin and stick the body onto your tube.

4. Glue the flippers to the sides of your tube, and the feet to the base of your tube

5. Fold the beak in half and glue to the face of your penguin.

6. Stand back and admire your work.

Whilst you’ll only usually find Adélie penguins in the Antarctic, follow the steps below to make your very own Monty.

You will need• Scissors• Glue• 1 x kitchen roll tube• Black and yellow pens/paint

For more activity ideas visit johnlewis.com/skillstolife


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