John Martin’s UNDERWORLDFrom overlooked artist to innovative digital project

@elenabatham@h4nchan#shesaliveatMCN#mcn2012tate

So how did Underworld come about?

Believe in your people. BELIEVE.

UNDERWORLD

Low costLow riskLow expectations

Lessons learned

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www.enterwondermind.com

Science, art and literature brought together to engage young kids with principles of neuroscience.

Why?

Who?

“Avoid compulsion and let early education be a manner of amusement. Young children learn by games; compulsory education cannot remain in the soul.”

Plato

Simple to play, Hard to put down.

Familiar game mechanics.

Defined objectives.

Jeopardy!

Measures of achievement.

And more

TheWondermind Four

Plasticity

“The brain is overconnected with many more points of communication between cells than in the adult brain. So there are many possibilities, the brain is still ‘open’ and changeable.Over time, the connections that are used the most are kept and those used less are lost.”

Pathways

Spatial cognition

“Even young children learn to make a mental map of their position in the world. It takes longer for a person to learn to imagine what the world would look like from a different view point.”

On Reflection

Memory

“Two important kinds are ‘explicit’ memory and ‘implicit’ memory.”

Remember Me

Language

“Babies learn the pattern of sounds in their native language. Their brains tune into these differences in order to get better at hearing them whilst tuning out and ignoring sounds that are not used in their native tongue”

Talking Tea

Publishing Strategy

Reception

Lessons Learned